Upper Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Upper Township in 2025? Explore comprehensive Airbnb analytics for Upper Township, New Jersey, United States to uncover income potential. This 2025 STR market report for Upper Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Upper Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Upper Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Upper Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Upper Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Upper Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Upper Township is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Upper Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,580+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,072 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,110 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,177, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Upper Township
Upper Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Upper Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Upper Township:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Upper Township
Average Daily Rate (ADR) Airbnb Trends in Upper Township (2025)
Effective short term rental pricing strategy in Upper Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Upper Township typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $723+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $439 or more.
- Typical properties (Median) charge around $242 per night.
- Entry-level properties (Bottom 25%) earn around $169 per night.
Average Daily Rate (ADR) Trend by Month in Upper Township
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Airbnb Seasonality Analysis & Trends in Upper Township (2025)
Peak Season (April, May, August)
- Revenue averages $8,003 per month
- Occupancy rates average 53.4%
- Daily rates average $330
Shoulder Season
- Revenue averages $4,559 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $332
Low Season (January, February, March)
- Revenue drops to average $1,968 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $349
Seasonality Insights for Upper Township
- The Airbnb seasonality in Upper Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Upper Township's highest earning potential, with monthly revenues capable of climbing to $9,649, occupancy reaching a high of 58.0%, and ADRs peaking at $355.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,465, occupancy could drop to 15.3%, and ADRs may adjust down to $317.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Upper Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Upper Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Upper Township (2025)
Exploring the top neighborhoods for short-term rentals in Upper Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Strathmere | A charming beach community known for its quiet, family-friendly atmosphere and beautiful beaches. Ideal for those looking to relax by the shore. | Strathmere Beach, Corson's Inlet State Park, Historic Strathmere, Beaches and Bay Access, Water Sports Activities |
| Ocean City | A popular resort town famous for its boardwalk, beaches, and family-friendly activities. Excellent rental potential during the summer season. | Ocean City Boardwalk, Beachfront Amusements, Water Parks, Mini Golf Courses, Family Friendly Events |
| Upper Township | A peaceful suburban area close to many attractions, offering a mix of rural and beach life. Great for visitors seeking tranquility and easy access to nearby beaches. | Local Parks, Nature Trails, Historic Sites, Restaurants and Shops |
| Sea Isle City | A vibrant beach town known for its nightlife and family-friendly environment. Perfect for attracting vacationers during the peak summer months. | Sea Isle City Beach, Promenade, Nightlife Venues, Fishing and Boating, Summer Festivals |
| Wildwood Crest | Known for its spacious beaches and family-oriented atmosphere, it attracts many visitors looking for a relaxing seaside vacation. | Wildwood Crest Beach, Wildwood Boardwalk, Water Parks, Beach Activities, Local Dining |
| Avalon | A beautiful, affluent beach town renowned for its upscale homes and family-friendly environment. An attractive spot for affluent vacationers. | Avalon Beach, Shopping and Dining, Nature Reserves, Historic Sites, Water Activities |
| Cape May Court House | Offers a quaint, historic setting as the county seat with access to beaches and cultural attractions, appealing to both tourists and locals. | Cape May County Park & Zoo, Shopping and Dining, Historic Architecture, Nearby Beaches, Local Events |
| Stone Harbor | Known for its upscale beach homes and serene environment, it attracts visitors looking for a luxurious vacation experience. | Stone Harbor Beach, Shopping District, Wildlife Sanctuary, Dining Options, Outdoor Activities |
Understanding Airbnb License Requirements & STR Laws in Upper Township (2025)
While Upper Township, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Upper Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Upper Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Upper Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Strathmere Beachfront House
Entire Place • 5 bedrooms
Private Saltwater pool.Choice of OC or SIC Beach
Entire Place • 4 bedrooms
Best of Both Worlds Bungalow Oasis
Entire Place • 3 bedrooms
Home in the woods near the Beach
Entire Place • 4 bedrooms
Second Floor Apt, a minutes walk to the beach
Entire Place • 3 bedrooms
First Floor Apt, a minutes walk to the beach
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Upper Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Upper Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brooke | 1 | $296,440 | 83 | 5.00/5.0 |
| Harry | 1 | $96,084 | 13 | 5.00/5.0 |
| Chris | 3 | $90,382 | 132 | 4.73/5.0 |
| Robert | 1 | $43,377 | 38 | 5.00/5.0 |
| Tina | 1 | $38,220 | 5 | 5.00/5.0 |
| Claude | 1 | $23,835 | 46 | 4.83/5.0 |
| Host #438603060 | 1 | $21,629 | 0 | 0.00/5.0 |
| Cecelia | 1 | $21,391 | 48 | 4.98/5.0 |
| Marty | 2 | $14,646 | 98 | 4.97/5.0 |
| Tricia | 1 | $10,287 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Upper Township.
Dive Deeper: Advanced Upper Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Upper Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUpper Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Upper Township
- The Upper Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Upper Township, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 14.4%) offer potential for unique stay experiences.
Upper Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Upper Township
- The dominant room capacity in Upper Township is 3 bedrooms listings, making up 23.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 42.8% of the active Airbnb listings in Upper Township, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Upper Township.
Upper Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Upper Township
- The most common guest capacity trend in Upper Township vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Upper Township STR market, accounting for 47.6% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Upper Township.
- On average, properties in Upper Township are equipped to host 4.9 guests.
Upper Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Upper Township
- The most common availability pattern in Upper Township falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Upper Township (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Upper Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
12 listings
63.2% of total
3 Nights
1 listings
5.3% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Upper Township is 2 Nights, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Upper Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 63.2% of Upper Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- A 2-night minimum appears standard (63.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Upper Township.
Upper Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.1% of total
Moderate
3 listings
16.7% of total
Firm
5 listings
27.8% of total
Strict
8 listings
44.4% of total
Cancellation Policy Insights for Upper Township
- The prevailing Airbnb cancellation policy trend in Upper Township is Strict, used by 44.4% of listings.
- A majority (72.2%) of hosts in Upper Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.4% market standard in Upper Township.
- With 44.4% using Strict terms, this is a viable option in Upper Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Upper Township.
Upper Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Upper Township
- The overall average booking lead time for vacation rentals in Upper Township is 58 days.
- Guests book furthest in advance for stays during April (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (95 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Upper Township.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Upper Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Upper Township (2025)
Amenity Prevalence
Amenity Insights for Upper Township
- Essential amenities in Upper Township that guests expect include: Air conditioning, Smoke alarm, TV, Hot water, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Upper Township: Air conditioning, Smoke alarm, TV, Hot water, Heating, Wifi.
- Prioritize adding missing essentials: TV, Hot water, Heating, Wifi.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Upper Township to stay competitive.
Upper Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Upper Township
- The typical guest profile for Airbnb in Upper Township consists of primarily domestic travelers (95%), often arriving from nearby Philadelphia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 94.6% of guests.
- Key international markets include United States (94.6%) and Canada (2.7%).
- Top languages spoken are English (76.4%) followed by German (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Philadelphia and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Upper Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Cape May Point | 25 | $5,145 | $509.59 | 48% |
| Avalon | 75 | $5,056 | $661.69 | 39% |
| Cape May | 289 | $5,017 | $519.04 | 42% |
| Surf City | 46 | $5,004 | $597.58 | 42% |
| Beach Haven | 83 | $4,856 | $534.63 | 46% |
| City of Glen Cove | 12 | $4,845 | $323.39 | 56% |