Union Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Union in 2025? Explore comprehensive Airbnb analytics for Union, New Jersey, United States to uncover income potential. This 2025 STR market report for Union, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Union, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Union Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Union Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Union (2025)
Understanding the monthly revenue variations for Airbnb listings in Union is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Union is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Union across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,634+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,703 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,802 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $959, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Union
Union Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Union STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Union:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Union
Average Daily Rate (ADR) Airbnb Trends in Union (2025)
Effective short term rental pricing strategy in Union involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Union typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Union
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Airbnb Seasonality Analysis & Trends in Union (2025)
Peak Season (December, June, August)
- Revenue averages $3,119 per month
- Occupancy rates average 55.8%
- Daily rates average $178
Shoulder Season
- Revenue averages $2,702 per month
- Occupancy maintains around 57.8%
- Daily rates hold near $172
Low Season (January, February, March)
- Revenue drops to average $1,621 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $187
Seasonality Insights for Union
- The Airbnb seasonality in Union shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Union's highest earning potential, with monthly revenues capable of climbing to $3,286, occupancy reaching a high of 61.2%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,362, occupancy could drop to 35.6%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Union.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Union seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Union (2025)
Exploring the top neighborhoods for short-term rentals in Union? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Union Town Center | The heart of Union, offering a mix of shopping, dining, and community activities. It's easily accessible and attracts visitors who enjoy a suburban atmosphere with urban amenities. | Union Farmers Market, Kean University, Local cafes, Public parks, Shopping centers |
| Liberty Avenue | A vibrant street known for its diverse dining options and community events. This area is popular with both locals and visitors looking for authentic experiences. | Local restaurants, Cultural shops, Street fairs, Parks |
| Galloping Hill Golf Course | A well-known golf destination that attracts golfing enthusiasts and hosts various tournaments. This attracts guests who are looking for leisure and recreational activities. | Galloping Hill Golf Course, Scenic walking trails, Community events, Nearby parks |
| Crisis Garden Park | A peaceful community park that serves as a great spot for families and hosts various seasonal events. It's ideal for visitors seeking outdoor activities. | Playgrounds, Walking trails, Seasonal festivals, Picnic areas |
| Union County Performing Arts Center | A cultural hub in the region that hosts concerts, theater productions, and community events. A draw for those interested in arts and entertainment. | Concerts, Theater shows, Art exhibitions, Workshops |
| Hawk Rise Sanctuary | A nature reserve that attracts nature lovers and bird watchers. An oasis of calm in the suburban area, perfect for outdoor enthusiasts. | Walking trails, Wildlife watching, Community programs, Nature education events |
| Vauxhall Road area | Known for its quiet residential neighborhoods and family-friendly atmosphere. It's appealing for visitors looking for a suburban retreat close to the city. | Family parks, Local dining, Community events, Shopping areas |
| Local Sports Complex | A hub for various local sports and recreational activities. Attracts families and sports fans attending games and events. | Sports events, Community tournaments, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Union (2025)
While Union, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Union to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Union (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Unionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic country estate w/ pool & pool house!
Entire Place • 9 bedrooms
Villa @ Union Deluxe Home
Entire Place • 5 bedrooms
3 bed 1 bath… 15 minutes from EWR, 35 min to NYC
Entire Place • 3 bedrooms
10 min from EWR/30 min from NYC/3 beds and 2 baths
Entire Place • 3 bedrooms
Blue Diamond Duplex 4bed/2bath
Entire Place • 4 bedrooms
Sparkling Clean | Onsite Team | Business Amenities
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Union (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Union based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff | 1 | $211,647 | 39 | 4.90/5.0 |
| Maxon | 5 | $211,438 | 9 | 1.85/5.0 |
| Nilmara | 2 | $87,716 | 306 | 4.85/5.0 |
| Nicole Sorrentino | 2 | $65,715 | 416 | 4.84/5.0 |
| Ana | 1 | $60,906 | 36 | 4.81/5.0 |
| Jorge | 2 | $46,000 | 25 | 4.96/5.0 |
| Nicaury | 1 | $45,814 | 55 | 4.96/5.0 |
| Adriana | 2 | $42,526 | 155 | 4.83/5.0 |
| Zenobia | 1 | $35,052 | 14 | 5.00/5.0 |
| Luis | 2 | $31,899 | 96 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Union.
Dive Deeper: Advanced Union STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Union. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnion Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Union
- The Union Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Union, House properties are the most common (58.7%), reflecting the local real estate landscape.
- Houses represent a significant 58.7% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Union Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Union
- The dominant room capacity in Union is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.9% of the active Airbnb listings in Union, indicating a high concentration in these sizes.
Union Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Union
- The most common guest capacity trend in Union vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Union STR market, accounting for 36.5% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Union.
- On average, properties in Union are equipped to host 2.7 guests.
Union Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Union
- The most common availability pattern in Union falls within the 91-180 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Union (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Union Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
43.1% of total
2 Nights
9 listings
15.5% of total
3 Nights
11 listings
19% of total
4-6 Nights
2 listings
3.4% of total
7-29 Nights
3 listings
5.2% of total
30+ Nights
8 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Union is 1 Night, adopted by 43.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Union, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.1% of Union hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Union.
Union Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
14.8% of total
Moderate
14 listings
25.9% of total
Firm
14 listings
25.9% of total
Strict
18 listings
33.3% of total
Cancellation Policy Insights for Union
- The prevailing Airbnb cancellation policy trend in Union is Strict, used by 33.3% of listings.
- A majority (59.2%) of hosts in Union utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Union.
- With 33.3% using Strict terms, this is a viable option in Union, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Union.
Union STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Union
- The overall average booking lead time for vacation rentals in Union is 37 days.
- Guests book furthest in advance for stays during June (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Union.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Union averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Union (2025)
Amenity Prevalence
Amenity Insights for Union
- Essential amenities in Union that guests expect include: Smoke alarm, Carbon monoxide alarm, Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Union: Smoke alarm, Carbon monoxide alarm, Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Carbon monoxide alarm, Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Union to stay competitive.
Union Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Union
- The typical guest profile for Airbnb in Union consists of primarily domestic travelers (79%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 79.4% of guests.
- Key international markets include United States (79.4%) and Canada (4.9%).
- Top languages spoken are English (61.3%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Jersey City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Union Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |