Toms River Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Toms River in 2025? Explore comprehensive Airbnb analytics for Toms River, New Jersey, United States to uncover income potential. This 2025 STR market report for Toms River, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 152 active listings.
Whether you're considering an Airbnb investment in Toms River, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toms River Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toms River Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toms River (2025)
Understanding the monthly revenue variations for Airbnb listings in Toms River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toms River is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toms River across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,919 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,874 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,097, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toms River
Toms River Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toms River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toms River:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toms River
Average Daily Rate (ADR) Airbnb Trends in Toms River (2025)
Effective short term rental pricing strategy in Toms River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toms River typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $814+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $565 or more.
- Typical properties (Median) charge around $365 per night.
- Entry-level properties (Bottom 25%) earn around $245 per night.
Average Daily Rate (ADR) Trend by Month in Toms River
Get Live Toms River Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Toms River (2025)
Peak Season (July, August, June)
- Revenue averages $9,941 per month
- Occupancy rates average 57.5%
- Daily rates average $479
Shoulder Season
- Revenue averages $4,211 per month
- Occupancy maintains around 33.5%
- Daily rates hold near $436
Low Season (January, February, March)
- Revenue drops to average $2,234 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $424
Seasonality Insights for Toms River
- The Airbnb seasonality in Toms River shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toms River's highest earning potential, with monthly revenues capable of climbing to $11,157, occupancy reaching a high of 67.4%, and ADRs peaking at $483.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,659, occupancy could drop to 20.8%, and ADRs may adjust down to $422.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toms River.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toms River seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toms River (2025)
Exploring the top neighborhoods for short-term rentals in Toms River? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocean County Park | A beautiful park offering lush green spaces and a scenic lake. Ideal for families and guests looking for outdoor activities and nature. | Ocean County Park, Barnegat Bay, Hiking Trails, Fishing, Playgrounds |
| Toms River Waterfront | The charming waterfront area has stunning views of the river and offers a peaceful environment; perfect for guests who enjoy scenic walks or water sports. | Toms River Boardwalk, River Lady Cruise, Boat Rentals, Waterfront Dining, Fishing Spots |
| Hessen Park | This area is known for its historical significance and beautiful gardens. It's great for families who want educational experiences combined with relaxation. | Hessen Castle, Historic Exhibits, Nature Trails, Picnic Areas, Community Events |
| Island Heights | A quaint community with lovely Victorian-style homes and a friendly atmosphere. It attracts visitors looking for a small-town charm alongside outdoor activities. | Island Heights Boardwalk, Toms River Yacht Club, Kayaking, Nature Trails, Bayside Views |
| Cattus Island County Park | A wildlife sanctuary providing nature trails and a variety of ecosystems, attracting nature lovers, bird watchers, and those who appreciate peaceful outdoor experiences. | Wildlife Viewing, Nature Trails, Kayaking, Environmental Center, Bird Watching |
| Ortley Beach | A fantastic beach area known for its family-friendly vibe and beautiful sandy shores, perfect for guests looking for a beach vacation experience. | Ortley Beach, Surfing, Fishing, Restaurants, Beach Activities |
| Tom's River Township | The township offers a central location with easy access to shopping, dining, and entertainment, making it convenient for both business and leisure travelers. | Shopping Malls, Restaurents, Entertainment Venues, Parks, Local Events |
| Silver Bay | A lovely residential area that provides a quieter alternative for those looking to relax by the bay and enjoy water-related activities. | Silver Bay Beach, Water Sports, Picnic Areas, Marinas, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Toms River (2025)
While Toms River, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toms River to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Toms River (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toms Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront- NEW HOT TUB, Private Beach, 3BR,2 bath
Entire Place • 3 bedrooms
The Royal Treat-Simply Stunning 5 Star Experience
Entire Place • 5 bedrooms
Beachfront Oceanview Villa w/Hot Tub Sleeps 10
Entire Place • 4 bedrooms
Olive's Cove: Beautiful Waterfront Getaway
Entire Place • 5 bedrooms
Modern Gorgeous Lavallette Beach Home
Entire Place • 5 bedrooms
Oceanview Beachfront Sleeps 12 w/ Hot Tub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toms River (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toms River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 2 | $303,354 | 125 | 4.92/5.0 |
| Michelle | 3 | $192,244 | 44 | 5.00/5.0 |
| Laura | 1 | $179,645 | 237 | 4.94/5.0 |
| Lou | 1 | $174,513 | 86 | 4.99/5.0 |
| Amy | 1 | $152,053 | 10 | 5.00/5.0 |
| Giuseppe | 1 | $150,740 | 13 | 5.00/5.0 |
| Thomas | 3 | $143,216 | 5 | 1.67/5.0 |
| Jeannette | 1 | $122,023 | 7 | 5.00/5.0 |
| Nancy | 1 | $121,410 | 52 | 4.85/5.0 |
| Matthew | 1 | $115,365 | 74 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toms River.
Dive Deeper: Advanced Toms River STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toms River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToms River Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toms River
- The Toms River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.3% of the 152 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Toms River, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
Toms River Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toms River
- The dominant room capacity in Toms River is 2 bedrooms listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.9% of the active Airbnb listings in Toms River, indicating a high concentration in these sizes.
- A significant 61.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toms River.
Toms River Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toms River
- The most common guest capacity trend in Toms River vacation rentals is listings accommodating 8+ guests (44.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Toms River STR market, accounting for 69.7% of listings.
- 78.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toms River.
- On average, properties in Toms River are equipped to host 6.6 guests.
Toms River Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toms River
- The most common availability pattern in Toms River falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Toms River (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toms River Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
6.2% of total
2 Nights
36 listings
24.8% of total
3 Nights
31 listings
21.4% of total
4-6 Nights
25 listings
17.2% of total
7-29 Nights
31 listings
21.4% of total
30+ Nights
13 listings
9% of total
Key Insights
- The most prevalent minimum stay requirement in Toms River is 2 Nights, adopted by 24.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24.8% of Toms River hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toms River.
Toms River Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
2.4% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
15 listings
12% of total
Moderate
12 listings
9.6% of total
Firm
40 listings
32% of total
Strict
54 listings
43.2% of total
Cancellation Policy Insights for Toms River
- The prevailing Airbnb cancellation policy trend in Toms River is Strict, used by 43.2% of listings.
- A majority (75.2%) of hosts in Toms River utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.2% market standard in Toms River.
- With 43.2% using Strict terms, this is a viable option in Toms River, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Toms River.
Toms River STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toms River
- The overall average booking lead time for vacation rentals in Toms River is 66 days.
- Guests book furthest in advance for stays during July (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (113 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Toms River.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Toms River averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toms River (2025)
Amenity Prevalence
Amenity Insights for Toms River
- Essential amenities in Toms River that guests expect include: Wifi, Air conditioning, Smoke alarm, Free parking on premises, Kitchen, TV, Carbon monoxide alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toms River: Wifi, Air conditioning, Smoke alarm, Free parking on premises, Kitchen, TV, Carbon monoxide alarm, Fire extinguisher.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Kitchen, TV, Carbon monoxide alarm, Fire extinguisher.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toms River to stay competitive.
Toms River Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toms River
- The typical guest profile for Airbnb in Toms River consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.8%).
- Top languages spoken are English (67.7%) followed by Spanish (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and New Jersey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toms River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Cape May Point | 25 | $5,145 | $509.59 | 48% |
| Avalon | 75 | $5,056 | $661.69 | 39% |
| Cape May | 289 | $5,017 | $519.04 | 42% |
| Surf City | 46 | $5,004 | $597.58 | 42% |
| Beach Haven | 83 | $4,856 | $534.63 | 46% |
| City of Glen Cove | 12 | $4,845 | $323.39 | 56% |