Surf City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Surf City in 2025? Explore comprehensive Airbnb analytics for Surf City, New Jersey, United States to uncover income potential. This 2025 STR market report for Surf City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.

Whether you're considering an Airbnb investment in Surf City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Surf City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Surf City Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$598
The average rental revenue earned for an occupied room per day in Surf City.
Occupancy Rate(?)
41.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$60,047
Typical annual income for an Airbnb listing in Surf City. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.2%
Positive growth (2.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Surf City.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Surf City.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
46
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Surf City (2025)

Understanding the monthly revenue variations for Airbnb listings in Surf City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Surf City is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Surf City across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $17,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $9,721 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $5,651 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $3,169, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Surf City

Surf City Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Surf City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Surf City:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Surf City

Average Daily Rate (ADR) Airbnb Trends in Surf City (2025)

Effective short term rental pricing strategy in Surf City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Surf City typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,091+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $784 or more.
  • Typical properties (Median) charge around $464 per night.
  • Entry-level properties (Bottom 25%) earn around $313 per night.

Average Daily Rate (ADR) Trend by Month in Surf City

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Airbnb Seasonality Analysis & Trends in Surf City (2025)

Peak Season (July, August, June)
  • Revenue averages $14,184 per month
  • Occupancy rates average 60.6%
  • Daily rates average $720
Shoulder Season
  • Revenue averages $6,324 per month
  • Occupancy maintains around 36.2%
  • Daily rates hold near $599
Low Season (January, February, March)
  • Revenue drops to average $3,215 per month
  • Occupancy decreases to average 24.0%
  • Daily rates adjust to average $599

Seasonality Insights for Surf City

  • The Airbnb seasonality in Surf City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Surf City's highest earning potential, with monthly revenues capable of climbing to $14,837, occupancy reaching a high of 66.9%, and ADRs peaking at $739.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,870, occupancy could drop to 22.9%, and ADRs may adjust down to $510.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Surf City.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Surf City seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Surf City (2025)

Exploring the top neighborhoods for short-term rentals in Surf City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Surf City Beach
Popular family beach destination with beautiful sandy shores and plenty of beach activities. Ideal for families looking for summer vacations and beach lovers.
Surf City Beach, Long Beach Island, LBI Historical Museum, Fantasy Island Amusement Park, Barnegat Lighthouse State Park, Viking Village
Harvey Cedars
Quieter area known for its stunning sunsets and serene environment. Perfect for couples and those looking to relax away from the hustle.
Harvey Cedars Borough Park, LBI Historical Museum, Surf City Marina, Hadfields, Barnegat Bay
Ship Bottom
Known for its charming small-town feel and vibrant community events. Appeals to visitors looking for a more local experience with easy beach access.
Ship Bottom Beach, The Surf Pirate, Bayview Park, The New Jersey Maritime Museum, Dining and shopping on Long Beach Blvd.
Beach Haven
Offers a lively boardwalk and various entertainment options, making it perfect for families and groups. Great for those looking for fun-filled days.
Fantasy Island Amusement Park, Beach Haven Boardwalk, Historic Beach Haven, Marina District, Brant Beach
Brant Beach
Family-friendly atmosphere with charming beach homes, great for vacations. Attractive to families looking for an enjoyable beach experience.
Brant Beach, The Sandbar, Local eateries, Surf shops, Barnegat Bay
Long Beach Township
A mix of residential and tourist attractions with great access to the beach, appealing to both locals and tourists alike.
Long Beach Island, Local parks, Surf spots, Private beaches, Ceres Park
North Beach
More tranquil and often less crowded, ideal for those seeking relaxation and quieter experiences. Appeals to couples or individuals looking for peace.
North Beach, Local shops, Quiet beaches, Nature walks, Fishing spots
Loveladies
Exclusive area known for its upscale homes and quiet beaches, attracting affluent visitors looking for a luxurious retreat.
Loveladies Beach, Local boutiques, High-end dining, Scenic views, Nature reserves

Understanding Airbnb License Requirements & STR Laws in Surf City (2025)

While Surf City, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Surf City to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Surf City (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Surf Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Ocean Front House at beach SurfCity NJ

Ocean Front House at beach SurfCity NJ

Entire Place • 4 bedrooms

$239,349
Revenue
61.0%
Occupancy
$1082.13
Daily Rate
Ocean Sway 4 Houses to Beach! No Proms or under 25

Ocean Sway 4 Houses to Beach! No Proms or under 25

Entire Place • 4 bedrooms

$199,352
Revenue
45.1%
Occupancy
$888.71
Daily Rate
SeaBreeze - Beautiful New Construction

SeaBreeze - Beautiful New Construction

Entire Place • 7 bedrooms

$145,283
Revenue
38.3%
Occupancy
$954.63
Daily Rate
Amazing Oceanfront Home in LBI

Amazing Oceanfront Home in LBI

Entire Place • 5 bedrooms

$142,469
Revenue
36.6%
Occupancy
$999.48
Daily Rate
Awesome 5 bed, 5 bath - short walk to the beach!

Awesome 5 bed, 5 bath - short walk to the beach!

Entire Place • 5 bedrooms

$139,669
Revenue
30.4%
Occupancy
$860.90
Daily Rate
8 Bedroom Surf City sunset views

8 Bedroom Surf City sunset views

Entire Place • 8 bedrooms

$101,906
Revenue
36.3%
Occupancy
$644.52
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Surf City (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Surf City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
TJ + Patti3$255,802914.86/5.0
Klaus1$239,349344.79/5.0
Marlo1$199,35274.86/5.0
Adam2$181,3271554.76/5.0
Rachael3$155,046163.16/5.0
Cheryl1$142,46965.00/5.0
Thomas1$139,66984.75/5.0
Caroline1$101,90645.00/5.0
Susan1$98,771115.00/5.0
Danielle1$85,96055.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Surf City.

Dive Deeper: Advanced Surf City STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Surf City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Surf City Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Surf City

  • The Surf City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 46 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Surf City, House properties are the most common (82.6%), reflecting the local real estate landscape.
  • Houses represent a significant 82.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 2.2%) offer potential for unique stay experiences.

Surf City Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Surf City

  • The dominant room capacity in Surf City is 3 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 52.2% of the active Airbnb listings in Surf City, indicating a high concentration in these sizes.
  • A significant 67.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Surf City.

Surf City Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Surf City

  • The most common guest capacity trend in Surf City vacation rentals is listings accommodating 8+ guests (54.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Surf City STR market, accounting for 78.2% of listings.
  • 80.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Surf City.
  • On average, properties in Surf City are equipped to host 6.7 guests.

Surf City Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Surf City

  • The most common availability pattern in Surf City falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Surf City (37%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Surf City Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.6%)

1 Night

8 listings

18.6% of total

2 Nights (30.2%)

2 Nights

13 listings

30.2% of total

3 Nights (23.3%)

3 Nights

10 listings

23.3% of total

4-6 Nights (11.6%)

4-6 Nights

5 listings

11.6% of total

7-29 Nights (11.6%)

7-29 Nights

5 listings

11.6% of total

30+ Nights (4.7%)

30+ Nights

2 listings

4.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Surf City is 2 Nights, adopted by 30.2% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 30.2% of Surf City hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
  • A 2-night minimum appears standard (30.2%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Surf City.

Surf City Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (5.1%)

Flexible

2 listings

5.1% of total

Moderate (12.8%)

Moderate

5 listings

12.8% of total

Firm (35.9%)

Firm

14 listings

35.9% of total

Strict (46.2%)

Strict

18 listings

46.2% of total

Cancellation Policy Insights for Surf City

  • The prevailing Airbnb cancellation policy trend in Surf City is Strict, used by 46.2% of listings.
  • A majority (82.1%) of hosts in Surf City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.2% market standard in Surf City.
  • With 46.2% using Strict terms, this is a viable option in Surf City, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Surf City.

Surf City STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Surf City

  • The overall average booking lead time for vacation rentals in Surf City is 77 days.
  • Guests book furthest in advance for stays during July (average 181 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (156 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Surf City.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 181 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 156 days) to capture early planners.
  • Monitor your own booking lead times against these Surf City averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Surf City (2025)

Amenity Prevalence

Amenity Insights for Surf City

  • Essential amenities in Surf City that guests expect include: Air conditioning, Wifi, Kitchen, TV, Smoke alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Carbon monoxide alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Surf City: Air conditioning, Wifi, Kitchen, TV, Smoke alarm, Fire extinguisher.
  • Prioritize adding missing essentials: Kitchen, TV, Smoke alarm, Fire extinguisher.
  • Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Surf City to stay competitive.

Surf City Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Surf City

  • The typical guest profile for Airbnb in Surf City consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.8% of guests.
  • Key international markets include United States (96.8%) and DC (2.8%).
  • Top languages spoken are English (77.5%) followed by Spanish (7.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Philadelphia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Surf City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Spring Lake Heights16$6,192$690.8849%
Stone Harbor34$5,711$639.1745%
Harvey Cedars23$5,311$775.0640%
Middletown Township10$5,208$392.8353%
Cape May Point25$5,145$509.5948%
Avalon75$5,056$661.6939%
Cape May289$5,017$519.0442%
Beach Haven83$4,856$534.6346%
City of Glen Cove12$4,845$323.3956%
Sea Bright48$4,808$515.6847%

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