Somers Point Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Somers Point in 2025? Explore comprehensive Airbnb analytics for Somers Point, New Jersey, United States to uncover income potential. This 2025 STR market report for Somers Point, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Somers Point, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somers Point Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somers Point Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somers Point (2025)
Understanding the monthly revenue variations for Airbnb listings in Somers Point is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somers Point is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somers Point across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,746 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,915 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,542, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somers Point
Somers Point Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somers Point STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somers Point:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somers Point
Average Daily Rate (ADR) Airbnb Trends in Somers Point (2025)
Effective short term rental pricing strategy in Somers Point involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somers Point typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $406+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $301 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $169 per night.
Average Daily Rate (ADR) Trend by Month in Somers Point
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Airbnb Seasonality Analysis & Trends in Somers Point (2025)
Peak Season (August, July, June)
- Revenue averages $6,077 per month
- Occupancy rates average 59.3%
- Daily rates average $303
Shoulder Season
- Revenue averages $3,083 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $240
Low Season (January, February, March)
- Revenue drops to average $1,224 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $199
Seasonality Insights for Somers Point
- The Airbnb seasonality in Somers Point shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somers Point's highest earning potential, with monthly revenues capable of climbing to $6,731, occupancy reaching a high of 66.1%, and ADRs peaking at $309.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,189, occupancy could drop to 29.8%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somers Point.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somers Point seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somers Point (2025)
Exploring the top neighborhoods for short-term rentals in Somers Point? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Beaver Dam | A serene residential area that offers residents and visitors a peaceful retreat, making it a hidden gem for Airbnb hosting. The proximity to the bay and nature adds to its appeal. | Beaver Dam Park, Somers Point Beach, Great Egg Harbor Bay, Fishing and boating opportunities, Local restaurants |
| Bay Avenue | Well-known for its charming waterfront views and dining options, Bay Avenue attracts tourists looking for a relaxing stay with easy access to local attractions. | Bay Avenue Restaurant, Somers Point Marina, Waterfront parks, Sailing and fishing spots |
| Somers Point Beach | Just a short drive from downtown Atlantic City, this area offers beautiful beaches and a family-friendly atmosphere, perfect for vacation rentals. | Somers Point Beach, Parks and playgrounds, Casual dining along the shore |
| Longport | A small seaside community that offers a tranquil atmosphere, ideal for families and couples looking for a quiet getaway. | Longport Beach, Ocean views, Local shops and eateries |
| Great Egg Harbor | Known for its aquatic activities and natural beauty, this area attracts nature lovers and adventure seekers, making it a great location for Airbnb guests. | Great Egg Harbor River, Kayaking and boating, Nature trails, Bird watching opportunities |
| Mays Landing | A bit further inland, Mays Landing provides a more rural escape with vineyards and outdoor activities, appealing to those looking for a unique stay. | Cedar Creek Winery, Outdoor parks, Local farms and orchards |
| Ocean City | Famous for its boardwalk and family-friendly beaches, Ocean City is a prime destination for summer travelers seeking beachfront accommodations. | Ocean City Boardwalk, Amusement parks, Beaches and water activities, Local shops and restaurants |
| Atlantic City | Just a short drive away, this area offers world-class entertainment and nightlife, attracting guests looking for an exciting vacation experience. | Casino resorts, The Boardwalk, Steel Pier, Shopping and dining options |
Understanding Airbnb License Requirements & STR Laws in Somers Point (2025)
While Somers Point, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somers Point to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Somers Point (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somers Pointbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
the seaside retreat
Entire Place • 4 bedrooms
Charming Serene Bay Oasis Views
Entire Place • 4 bedrooms
Coastal retreat steps to beach/vibrant waterfront
Entire Place • 3 bedrooms
Bungalow by the Bay
Entire Place • 2 bedrooms
Beach House 7 Minutes Away!
Entire Place • 2 bedrooms
Cozy Coastal Getaway + EV Charger!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somers Point (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somers Point based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Robert | 10 | $276,148 | 1214 | 4.20/5.0 |
| Ac | 2 | $129,917 | 127 | 4.96/5.0 |
| Ewa | 2 | $108,215 | 43 | 4.83/5.0 |
| Damon | 2 | $86,758 | 96 | 4.85/5.0 |
| Marissa | 1 | $78,345 | 5 | 4.60/5.0 |
| Allyssa | 2 | $77,295 | 55 | 4.79/5.0 |
| Evolve | 2 | $74,810 | 29 | 2.35/5.0 |
| Host #190644591 | 2 | $67,156 | 64 | 4.88/5.0 |
| Mary L | 1 | $63,801 | 29 | 4.97/5.0 |
| Nikki | 1 | $62,872 | 88 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somers Point.
Dive Deeper: Advanced Somers Point STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somers Point. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomers Point Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somers Point
- The Somers Point Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somers Point, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 5.6%) offer potential for unique stay experiences.
Somers Point Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somers Point
- The dominant room capacity in Somers Point is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Somers Point, indicating a high concentration in these sizes.
- A significant 42.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somers Point.
Somers Point Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somers Point
- The most common guest capacity trend in Somers Point vacation rentals is listings accommodating 8+ guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Somers Point STR market, accounting for 64.8% of listings.
- 70.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somers Point.
- On average, properties in Somers Point are equipped to host 6.2 guests.
Somers Point Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somers Point
- The most common availability pattern in Somers Point falls within the 181-270 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Somers Point (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somers Point Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
29.5% of total
2 Nights
16 listings
36.4% of total
3 Nights
5 listings
11.4% of total
4-6 Nights
5 listings
11.4% of total
7-29 Nights
2 listings
4.5% of total
30+ Nights
3 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in Somers Point is 2 Nights, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.9%) of the Somers Point Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.4% of Somers Point hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somers Point.
Somers Point Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
4.8% of total
Flexible
14 listings
33.3% of total
Moderate
7 listings
16.7% of total
Firm
8 listings
19% of total
Strict
11 listings
26.2% of total
Cancellation Policy Insights for Somers Point
- The prevailing Airbnb cancellation policy trend in Somers Point is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (45.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Somers Point.
- Regularly review your cancellation policy against competitors and market demand shifts in Somers Point.
Somers Point STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somers Point
- The overall average booking lead time for vacation rentals in Somers Point is 47 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Somers Point.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Somers Point averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somers Point (2025)
Amenity Prevalence
Amenity Insights for Somers Point
- Essential amenities in Somers Point that guests expect include: Smoke alarm, Wifi, Air conditioning, Carbon monoxide alarm, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somers Point: Smoke alarm, Wifi, Air conditioning, Carbon monoxide alarm, TV, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somers Point to stay competitive.
Somers Point Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somers Point
- The typical guest profile for Airbnb in Somers Point consists of primarily domestic travelers (97%), often arriving from nearby Philadelphia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and United Kingdom (0.9%).
- Top languages spoken are English (79.4%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Philadelphia and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somers Point Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Cape May Point | 25 | $5,145 | $509.59 | 48% |
| Avalon | 75 | $5,056 | $661.69 | 39% |
| Cape May | 289 | $5,017 | $519.04 | 42% |
| Surf City | 46 | $5,004 | $597.58 | 42% |
| Beach Haven | 83 | $4,856 | $534.63 | 46% |
| City of Glen Cove | 12 | $4,845 | $323.39 | 56% |