Roselle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Roselle in 2025? Explore comprehensive Airbnb analytics for Roselle, New Jersey, United States to uncover income potential. This 2025 STR market report for Roselle, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Roselle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roselle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roselle Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roselle (2025)
Understanding the monthly revenue variations for Airbnb listings in Roselle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roselle is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roselle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,422+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,611 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $934 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $477, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roselle
Roselle Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roselle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roselle:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roselle
Average Daily Rate (ADR) Airbnb Trends in Roselle (2025)
Effective short term rental pricing strategy in Roselle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roselle typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Roselle
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Airbnb Seasonality Analysis & Trends in Roselle (2025)
Peak Season (December, August, May)
- Revenue averages $1,416 per month
- Occupancy rates average 49.1%
- Daily rates average $90
Shoulder Season
- Revenue averages $1,229 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $88
Low Season (January, February, October)
- Revenue drops to average $821 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $90
Seasonality Insights for Roselle
- The Airbnb seasonality in Roselle shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roselle's highest earning potential, with monthly revenues capable of climbing to $1,542, occupancy reaching a high of 58.1%, and ADRs peaking at $94.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $613, occupancy could drop to 25.0%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roselle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roselle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roselle (2025)
Exploring the top neighborhoods for short-term rentals in Roselle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Roselle | The heart of the city with a blend of businesses, restaurants, and community events. It is easily accessible by public transportation and is close to major highways, making it convenient for travelers. | Roselle Park, Roselle Public Library, Local shops and eateries, Annual street fairs, Parks and recreational areas |
| Roselle Borough | A charming area with historic homes and a close-knit community atmosphere. This area appeals to families and travelers looking for a quiet stay while being close to larger urban attractions. | Cascades Park, The Roselle Golf Club, Local diners and cafes, Nearby shopping centers, Community events |
| Elizabeth Avenue | A vibrant commercial corridor with a mix of shops, restaurants, and diverse cultural experiences. This area attracts visitors looking for local cuisine and shopping opportunities. | Elizabeth Shopping Center, Local ethnic restaurants, Santos Dumont Park, Nearby transit options |
| Roselle Park | Neighboring the city, Roselle Park offers a suburban feel with access to parks and family-friendly activities. It's perfect for guests wanting a more residential vibe while still being close to attractions. | Parks and recreational fields, Community events, Local schools and family activities, Proximity to major roads |
| Kearny Avenue | Known for its local dining and shopping options, Kearny Avenue offers a lively atmosphere that attracts both locals and visitors looking for unique experiences and easy access to public transportation. | Restaurants and cafes, Local markets, Community Arts Scene, Nearby parks |
| Pine Street | A residential neighborhood with access to schools and parks, ideal for families and those looking for quieter accommodations while still being close to the city. | Local schools, Pine Street Park, Community recreational facilities |
| West Roselle | A suburban area that offers a peaceful environment with access to larger urban areas. It's ideal for guests looking for tranquility near the city. | Easy access to highways, Nearby parks, Local family-run businesses |
| Linden | Just a short drive from Roselle, Linden is a growing area with a variety of entertainment and dining options. It attracts both families and young professionals. | Linden Park, Local restaurants, Cinemas and shopping centers, Access to public transport |
Understanding Airbnb License Requirements & STR Laws in Roselle (2025)
While Roselle, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roselle to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Roselle (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rosellebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Close Proximity to EWR and NYC
Entire Place • 1 bedroom
2 Bdrms Gr8 for groups sleeps 5 EWR/NYC/Trains
Entire Place • 2 bedrooms
Luxury, modern Apartment near EWR Airport and NYC
Entire Place • 1 bedroom
Imperial Ensuite Near NYC/EWR 6
Private Room • N/A
Modern Luxury Living near EWR AND NYC
Entire Place • 1 bedroom
Imperial Inn: Near NYC/EWR #5
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roselle (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roselle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 8 | $89,269 | 177 | 4.57/5.0 |
| Yannick | 1 | $27,003 | 132 | 4.79/5.0 |
| Devon | 1 | $25,936 | 170 | 4.64/5.0 |
| Seyi | 1 | $21,812 | 105 | 4.64/5.0 |
| Christine | 2 | $21,081 | 54 | 4.82/5.0 |
| Sandra | 1 | $8,403 | 72 | 4.93/5.0 |
| Natasha | 1 | $5,224 | 27 | 4.85/5.0 |
| Portia | 1 | $3,153 | 7 | 4.86/5.0 |
| Anita | 1 | $2,293 | 11 | 4.55/5.0 |
| Tolu | 1 | $1,769 | 3 | 4.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roselle.
Dive Deeper: Advanced Roselle STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roselle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoselle Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roselle
- The Roselle Airbnb market composition is heavily skewed towards Private Room listings, which make up 66.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roselle, House properties are the most common (81%), reflecting the local real estate landscape.
- Houses represent a significant 81% portion, catering likely to families or larger groups.
Roselle Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roselle
- The dominant room capacity in Roselle is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 42.9% of the active Airbnb listings in Roselle, indicating a high concentration in these sizes.
Roselle Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roselle
- The most common guest capacity trend in Roselle vacation rentals is listings accommodating 2 guests (23.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Roselle STR market, accounting for 28.6% of listings.
- On average, properties in Roselle are equipped to host 1.0 guests.
Roselle Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roselle
- The most common availability pattern in Roselle falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Roselle (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roselle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
52.4% of total
2 Nights
1 listings
4.8% of total
3 Nights
4 listings
19% of total
4-6 Nights
2 listings
9.5% of total
7-29 Nights
2 listings
9.5% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Roselle is 1 Night, adopted by 52.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.4% of Roselle hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roselle.
Roselle Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
10% of total
Moderate
5 listings
25% of total
Firm
11 listings
55% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Roselle
- The prevailing Airbnb cancellation policy trend in Roselle is Firm, used by 55% of listings.
- A majority (65.0%) of hosts in Roselle utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55% market standard in Roselle.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Roselle.
Roselle STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roselle
- The overall average booking lead time for vacation rentals in Roselle is 15 days.
- Guests book furthest in advance for stays during May (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (22 days avg.) sees the longest lead times, while Winter (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Roselle.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Roselle averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roselle (2025)
Amenity Prevalence
Amenity Insights for Roselle
- Essential amenities in Roselle that guests expect include: Air conditioning, Iron, TV, Smoke alarm, Carbon monoxide alarm, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dedicated workspace, Kitchen, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roselle: Air conditioning, Iron, TV, Smoke alarm, Carbon monoxide alarm, Wifi, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Carbon monoxide alarm, Wifi, Hot water.
- Consider adding popular differentiators like Dedicated workspace or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roselle to stay competitive.
Roselle Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roselle
- The typical guest profile for Airbnb in Roselle consists of primarily domestic travelers (88%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.7% of guests.
- Key international markets include United States (87.7%) and Canada (2.5%).
- Top languages spoken are English (50.5%) followed by Spanish (18.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Elizabeth.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roselle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Freeland | 10 | $9,465 | $755.73 | 40% |
| Berlin Township | 15 | $7,289 | $729.20 | 35% |
| Stroud Township | 141 | $5,934 | $488.89 | 41% |
| Spring Lake Heights | 17 | $5,658 | $715.85 | 39% |
| Town of Kingston | 12 | $5,654 | $468.91 | 46% |
| Frankford Township | 13 | $5,633 | $569.39 | 41% |
| Penn Estates | 50 | $5,567 | $430.94 | 46% |
| Pocono Township | 99 | $5,394 | $484.20 | 36% |
| Stone Harbor | 39 | $5,364 | $785.43 | 36% |
| Mount Pocono | 22 | $5,287 | $482.63 | 42% |