Rahway Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Rahway in 2025? Explore comprehensive Airbnb analytics for Rahway, New Jersey, United States to uncover income potential. This 2025 STR market report for Rahway, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 41 active listings.

Whether you're considering an Airbnb investment in Rahway, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rahway Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rahway Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$75
The average rental revenue earned for an occupied room per day in Rahway.
Occupancy Rate(?)
46.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,530
Typical annual income for an Airbnb listing in Rahway. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-29.3%
Significant decrease (-29.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Rahway.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Rahway.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
41
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rahway (2025)

Understanding the monthly revenue variations for Airbnb listings in Rahway is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rahway is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rahway across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,725+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,990 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,092 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $546, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rahway

Rahway Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rahway STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rahway:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rahway

Average Daily Rate (ADR) Airbnb Trends in Rahway (2025)

Effective short term rental pricing strategy in Rahway involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rahway typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $169+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
  • Typical properties (Median) charge around $67 per night.
  • Entry-level properties (Bottom 25%) earn around $51 per night.

Average Daily Rate (ADR) Trend by Month in Rahway

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Airbnb Seasonality Analysis & Trends in Rahway (2025)

Peak Season (July, June, October)
  • Revenue averages $2,044 per month
  • Occupancy rates average 58.8%
  • Daily rates average $94
Shoulder Season
  • Revenue averages $1,260 per month
  • Occupancy maintains around 53.3%
  • Daily rates hold near $83
Low Season (January, April, November)
  • Revenue drops to average $919 per month
  • Occupancy decreases to average 37.3%
  • Daily rates adjust to average $85

Seasonality Insights for Rahway

  • The Airbnb seasonality in Rahway shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rahway's highest earning potential, with monthly revenues capable of climbing to $2,685, occupancy reaching a high of 62.9%, and ADRs peaking at $100.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $804, occupancy could drop to 33.2%, and ADRs may adjust down to $74.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rahway.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rahway seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rahway (2025)

Exploring the top neighborhoods for short-term rentals in Rahway? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Rahway City Center
The vibrant heart of Rahway, featuring restaurants, shops, and entertainment options. A central location appealing to visitors looking for convenience and local culture.
Rahway River Park, Union County Performing Arts Center, Rahway Arts District, Downtown Rahway shops, Elizabethtown Gas, local restaurants and cafes
Rahway Waterfront
A scenic area along the Rahway River, offering beautiful views and recreational activities. Great for guests who enjoy outdoor activities and local parks.
Rahway River Park, Waterfront Trail, Fishing spots, Boating opportunities, Picnic areas
East Rahway
A residential neighborhood with easy access to transportation, making it ideal for commuters heading to NYC. Offers a homely feel for those looking for longer stays.
Local parks, Convenient access to NJ Transit, Community events, Family-friendly atmosphere
Rahway Train Station Area
Perfect for guests who want easy access to public transport, providing direct routes to New York City and nearby attractions. Ideal for business travelers and tourists alike.
Rahway Train Station, Quick access to NYC, Nearby cafes and shops, Public transportation hubs
South Rahway
A quieter neighborhood known for its suburban charm, appealing for families and those looking for a peaceful retreat while still being close to urban amenities.
Local shops, Community parks, Family-friendly outings, Quiet residential streets
Rahway Cultural District
Home to many cultural institutions, ideal for guests interested in the arts and local culture. Events and performances make it a lively destination.
Union County Performing Arts Center, Art galleries, Theater productions, Cultural festivals
North Rahway
Close to various schools and institutions, appealing to visiting families and friends of students, providing a home-like environment for longer stays.
Schools, Local eateries, Community centers, Parks
Rahway Historic District
Highlighting the historical aspects of Rahway, a charming area with historical homes and buildings, attracting visitors interested in history and architecture.
Historic buildings, Cultural tours, Local history exhibitions, Scenic walks

Understanding Airbnb License Requirements & STR Laws in Rahway (2025)

While Rahway, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rahway to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 10% licensed listings)

Top Performing Airbnb Properties in Rahway (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rahwaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Romantic/King Bed/Whole House/Train NYC/Dream Mall

Romantic/King Bed/Whole House/Train NYC/Dream Mall

Entire Place • 2 bedrooms

$38,708
Revenue
55.6%
Occupancy
$188.59
Daily Rate
Romantic/Whole House/TrainNYC/Rutgers/Supercharger

Romantic/Whole House/TrainNYC/Rutgers/Supercharger

Entire Place • 2 bedrooms

$29,983
Revenue
52.6%
Occupancy
$158.98
Daily Rate
A beautiful 2 bedroom Apartment.

A beautiful 2 bedroom Apartment.

Entire Place • 2 bedrooms

$29,936
Revenue
66.8%
Occupancy
$122.84
Daily Rate
One bedroom 2 minutes from Linden/Elizabeth

One bedroom 2 minutes from Linden/Elizabeth

Entire Place • 1 bedroom

$23,993
Revenue
74.2%
Occupancy
$84.64
Daily Rate
Modern  one bedroom 2 min from Linden/Elizabeth

Modern one bedroom 2 min from Linden/Elizabeth

Entire Place • 1 bedroom

$22,932
Revenue
71.5%
Occupancy
$85.33
Daily Rate
A beautiful 1 bedroom Studio.

A beautiful 1 bedroom Studio.

Entire Place • 1 bedroom

$17,627
Revenue
67.6%
Occupancy
$77.97
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rahway (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rahway based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
James2$68,6912504.79/5.0
Sadikie2$47,5631714.66/5.0
Christina2$46,9251284.81/5.0
Lais8$38,825384.93/5.0
Ikenna3$31,6421364.84/5.0
Brian3$28,553325.00/5.0
Damian4$26,990774.71/5.0
Auberg6$15,508574.88/5.0
Igal1$11,262484.92/5.0
Sherri1$10,27275.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rahway.

Dive Deeper: Advanced Rahway STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rahway. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rahway Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rahway

  • The Rahway Airbnb market composition is heavily skewed towards Private Room listings, which make up 73.2% of the 41 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rahway, House properties are the most common (70.7%), reflecting the local real estate landscape.
  • Houses represent a significant 70.7% portion, catering likely to families or larger groups.

Rahway Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rahway

  • The dominant room capacity in Rahway is 1 bedroom listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 39.1% of the active Airbnb listings in Rahway, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (2.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rahway.

Rahway Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rahway

  • The most common guest capacity trend in Rahway vacation rentals is listings accommodating 4 guests (14.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Rahway STR market, accounting for 24.4% of listings.
  • Listings for large groups (6+ guests) are relatively rare (4.9%), potentially indicating an opportunity for hosts targeting this segment in Rahway.
  • On average, properties in Rahway are equipped to host 1.4 guests.

Rahway Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rahway

  • The most common availability pattern in Rahway falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Rahway (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rahway Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19.5%)

1 Night

8 listings

19.5% of total

2 Nights (36.6%)

2 Nights

15 listings

36.6% of total

3 Nights (4.9%)

3 Nights

2 listings

4.9% of total

4-6 Nights (4.9%)

4-6 Nights

2 listings

4.9% of total

7-29 Nights (7.3%)

7-29 Nights

3 listings

7.3% of total

30+ Nights (26.8%)

30+ Nights

11 listings

26.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Rahway is 2 Nights, adopted by 36.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (26.8%) caters to monthly stays (30+ nights) in Rahway, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 36.6% of Rahway hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.5% currently do.
  • A 2-night minimum appears standard (36.6%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 26.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rahway.

Rahway Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (39%)

Flexible

16 listings

39% of total

Moderate (12.2%)

Moderate

5 listings

12.2% of total

Firm (9.8%)

Firm

4 listings

9.8% of total

Strict (39%)

Strict

16 listings

39% of total

Cancellation Policy Insights for Rahway

  • The prevailing Airbnb cancellation policy trend in Rahway is Flexible, used by 39% of listings.
  • There's a relatively balanced mix between guest-friendly (51.2%) and stricter (48.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 39% market standard in Rahway.
  • With 39% using Strict terms, this is a viable option in Rahway, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rahway.

Rahway STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rahway

  • The overall average booking lead time for vacation rentals in Rahway is 15 days.
  • Guests book furthest in advance for stays during June (average 38 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (24 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Rahway.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
  • Monitor your own booking lead times against these Rahway averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rahway (2025)

Amenity Prevalence

Amenity Insights for Rahway

  • Essential amenities in Rahway that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, TV, Heating, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free street parking, Kitchen, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rahway: Smoke alarm, Wifi, Carbon monoxide alarm, TV, Heating, Hot water.
  • Prioritize adding missing essentials: Carbon monoxide alarm, TV, Heating, Hot water.
  • Consider adding popular differentiators like Free street parking or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rahway to stay competitive.

Rahway Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rahway

  • The typical guest profile for Airbnb in Rahway consists of primarily domestic travelers (83%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 82.8% of guests.
  • Key international markets include United States (82.8%) and United Kingdom (1.9%).
  • Top languages spoken are English (58.2%) followed by Spanish (17.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Rahway.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rahway Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Berlin Township16$8,354$673.1335%
Freeland11$8,080$688.9538%
Frankford Township12$5,929$554.9944%
Brookfield12$5,547$514.7047%
Spring Lake Heights17$5,356$682.5841%
Penn Estates56$5,264$401.3947%
Town of Kingston13$5,217$436.7348%
Town of Pleasant Valley31$5,146$494.4141%
Town of Pound Ridge19$4,977$526.0644%
Knowlton Township13$4,940$347.6248%

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