Airbnb Market Analytics, Statistics and Data in Princeton, New Jersey, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Princeton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Princeton:
How much do Airbnb hosts make on average per month in Princeton?
The short-term rental market in Princeton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,364 per month
- Strong performing properties (top 25%) make $7,226 or more
- Best-in-class properties (top 10%) achieve $10,539+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,573
Revenue Variations by Month
Occupancy Rates Throughout the Year in Princeton
The market in Princeton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 61% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Princeton
Daily rates in Princeton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $258 per night
- Strong performing properties (top 25%) secure $428 or more
- Best-in-class properties (top 10%) pull in $928+ per night
- Entry-level properties (bottom 25%) earn around $137
Daily Rate Variations by Month
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Seasonality patterns in Princeton
Peak Season (May, June, July)
- Revenue peaks at $7159.95 per month
- Occupancy rates reach 70.69%
- Daily rates average $442.68
Shoulder Season
- Revenue averages $5587.67 per month
- Occupancy maintains 56.92%
- Daily rates hold at $400.13
Low Season (December, February, January)
- Revenue drops to $3649.15 per month
- Occupancy decreases to 44.81%
- Daily rates adjust to $360.26
Is it still profitable to do Airbnb in Princeton in 2025?
Yes! Princeton demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 57% and strong monthly revenue averaging $5588 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Princeton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Nassau Street | The heart of Princeton, lined with shops, restaurants, and cultural sites. It's a bustling area that attracts visitors and students alike, making it ideal for hosting travelers. | Princeton University, Princeton University Art Museum, McCarter Theatre Center, Nassau Hall, Davison Hall |
| Princeton University Area | This area is popular with visitors attending university events, conferences, and students' families. The proximity to the campus makes it a prime location for Airbnb hosting. | Princeton University, Frist Campus Center, Jadwin Gymnasium, Alexander Hall, Robertson Hall |
| Witherspoon Jackson Historic District | A charming historic neighborhood known for its rich African American history and beautiful Victorian homes. It's an inviting area for those wanting to explore Princeton's heritage. | Princeton Historical Society, Terhune Orchards, Local cafes and shops, Princeton Cemetery, Albert Einstein's House |
| Downtown Princeton | A vibrant area with a mix of shops, restaurants, and cultural attractions. It attracts a diverse group of visitors, making it suitable for short-term rentals. | McCarter Theatre Center, Princeton Public Library, Small World Coffee, Princeton Bookstore, Lahaska Coffee Co. |
| Lake Carnegie | A picturesque area surrounding a beautiful lake frequented by outdoor enthusiasts. It's a great spot for those looking for nature and tranquility. | Lake Carnegie, Rowing and boating activities, Bicycle paths, Local parks, Scenic picnic spots |
| Mountain Lakes | An exclusive, tranquil neighborhood that offers natural beauty and a peaceful retreat, appealing to travelers looking for a serene environment. | Mountain Lakes, Scenic trails, Biking paths, Fishing spots, Nature reserves |
| Forrestal Village | A modern shopping and dining area close to the university, it attracts visitors looking for convenience and accessibility to various amenities. | Forrestal Village Shopping Center, Cinemas, Restaurants, Near Princeton University, Art galleries |
| Lawrenceville | A quaint and charming neighborhood just outside Princeton, popular with families and those looking for a quieter stay, offering a sense of community. | Historic Lawrenceville School, Biking trails, Local eateries, Village Park, Art and history museums |
Do you need a license for Airbnb in Princeton?
We recommend checking directly with Princeton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Princeton
Estate 5BR 3.5Bath, Game Room, 5min Princeton dtwn
Entire Place • 5 bedrooms
Beautiful Princeton Home
Entire Place • 5 bedrooms
Modern Classic Steps from Campus
Entire Place • 4 bedrooms
3 min walk to town! COZY Fireplace & Organic beds!
Entire Place • 3 bedrooms
Majestic Princeton Home • Arcade • Big Yard • 4BR
Entire Place • 4 bedrooms
Lavish Spacious Home Near Town • Game Room • 4BR
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Princeton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jason | 9 | $741,345 | 749 | 4.86/5.0 |
| Natalia | 9 | $596,646 | 1442 | 4.93/5.0 |
| James | 6 | $492,315 | 518 | 4.96/5.0 |
| Resa | 5 | $322,965 | 119 | 4.93/5.0 |
| Anvita | 1 | $280,570 | 50 | 4.88/5.0 |
| 58926425 | 1 | $187,548 | 1 | 0.00/5.0 |
| Lilly | 3 | $187,479 | 357 | 4.87/5.0 |
| Veronika | 2 | $163,578 | 282 | 4.94/5.0 |
| Jan | 4 | $158,410 | 455 | 3.69/5.0 |
| Ann | 1 | $150,482 | 4 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Princeton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.2%), with house and apartment & condo properties comprising 94.1% of inventory
- Untapped potential in boutique & hotels, others segments (6.0% combined)
Room Capacity Distribution
Analysis of 101 properties in Princeton shows that 2 bedrooms properties are most prevalent, making up 26.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 48.5% of all listings.
Key Insights
- Most common: 2 bedrooms (26.7%)
- Least common: 5+ bedrooms (5.9%)
- Market concentration: 48.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 101 properties in Princeton reveals that 8+ guests properties dominate the market, representing 25.7% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 42.6% of the market.
Key Insights
- Most common capacity: 8+ guests (25.7% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 42.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Princeton, the most common availability pattern is 91-180 days (32.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.7% of properties).
Key Insights
- Most common availability window: 91-180 days (32.7%)
- Most common booking duration: 181-270 days (29.7%)
- Properties with high availability (180+ days): 43.6%
- Properties with long-term bookings (180+ days): 56.4%
Minimum Stay Distributions
1 Night
32 listings
34% of total
2 Nights
28 listings
29.8% of total
3 Nights
15 listings
16% of total
4-6 Nights
8 listings
8.5% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
10 listings
10.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.8%
- Mid-length stays (4-6 nights) represent 8.5% of listings
- Monthly+ stays (10.6%) suggest a stable extended-stay market
- High market flexibility with 79.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1.1% of total
Flexible
17 listings
18.9% of total
Moderate
9 listings
10% of total
Firm
22 listings
24.4% of total
Strict
41 listings
45.6% of total
Key Insights
- Strict is the preferred policy at 45.6% of listings
- Stricter policies (Firm & Strict) dominate at 70.0% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- The market supports stricter policies, with 70.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Apr, averaging 70 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 36 days
- Spring shows the longest average booking window at 63 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 63 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Princeton
Every property in Princeton comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.5%) and DC (2.2%)
- English is the top language at 63.2%, followed by Spanish (12.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for New York and Princeton markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Princeton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Kingston | 11 | $8,281 | $500.11 | 49% |
| Berlin Township | 15 | $7,352 | $702.39 | 35% |
| Frankford Township | 10 | $7,076 | $504.38 | 44% |
| Penn Estates | 63 | $6,814 | $397.95 | 49% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Stroud Township | 126 | $6,313 | $429.12 | 44% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Town of Monroe | 24 | $6,190 | $693.85 | 36% |
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Town of Thompson | 70 | $5,836 | $534.64 | 39% |
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