Paterson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Paterson in 2025? Explore comprehensive Airbnb analytics for Paterson, New Jersey, United States to uncover income potential. This 2025 STR market report for Paterson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Paterson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Paterson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Paterson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Paterson (2025)
Understanding the monthly revenue variations for Airbnb listings in Paterson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Paterson is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Paterson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,160+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,025 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,906 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $811, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Paterson
Paterson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Paterson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Paterson:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Paterson
Average Daily Rate (ADR) Airbnb Trends in Paterson (2025)
Effective short term rental pricing strategy in Paterson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Paterson typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Paterson
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Airbnb Seasonality Analysis & Trends in Paterson (2025)
Peak Season (August, December, June)
- Revenue averages $2,968 per month
- Occupancy rates average 57.1%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,414 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $160
Low Season (February, March, October)
- Revenue drops to average $1,684 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $147
Seasonality Insights for Paterson
- The Airbnb seasonality in Paterson shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Paterson's highest earning potential, with monthly revenues capable of climbing to $3,005, occupancy reaching a high of 58.8%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,444, occupancy could drop to 35.6%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Paterson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Paterson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Paterson (2025)
Exploring the top neighborhoods for short-term rentals in Paterson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Great Falls Historic District | Rich in history and culture, the Great Falls Historic District attracts visitors who are interested in the industrial heritage and natural beauty of the area. It features stunning waterfalls and nearby parks, making it a great spot for travelers looking for outdoor activities and historical sites. | Great Falls National Historical Park, Paterson Museum, Eastside Park, Lookout Park, St. Michael's Church |
| Downtown Paterson | The heart of the city with urban vibes and a diverse community. Downtown Paterson offers various dining options and cultural experiences, making it attractive to visitors who want to explore local life. | Paterson City Hall, Passaic County Courthouse, The Great Falls, Restaurants and cafes, Local shops |
| South Paterson | Known for its vibrant community and cultural diversity, South Paterson is home to many ethnic restaurants and shops. It appeals to tourists looking to experience the local culture and cuisine. | Main Avenue shops, Morris Canal Park, Cultural festivals, Ethnic restaurants, Paterson Eastside High School |
| North Paterson | A quiet, residential area that offers a suburban feel while still being close to the city center. Ideal for families and those looking for a relaxed stay with easy access to Paterson's attractions. | Dixon Park, Garrett Mountain Reservation, Local schools, Nearby shopping centers, Community events |
| Eastside Park | This area features one of the largest parks in Paterson, which is perfect for outdoor activities. It is also close to various cultural and historical sites, making it appealing for families and tourists who enjoy nature. | Eastside Park, Paterson Museum, Playgrounds and sports facilities, Walking trails, Historical monuments |
| Hillcrest | A residential neighborhood known for its family-friendly atmosphere and parks. Hillcrest is an ideal location for visitors who prefer a peaceful environment while still being close to Paterson's attractions. | Hillcrest Memorial Park, Local schools, Sports facilities, Community parks, Family-friendly restaurants |
| West Paterson | A suburban area offering a mix of residential and commercial spaces. It attracts visitors who are looking for more tranquil accommodations while still having access to the urban core of Paterson. | Shopping centers, Local eateries, Recreational parks, Civic events, Quiet neighborhoods |
| Riverside Park | Riverside Park offers beautiful views of the Passaic River and is perfect for visitors who enjoy outdoor activities, picnics, and scenic walks. It is also a great spot for families and nature lovers. | Riverside Park, Walking trails by the river, Fishing spots, Playgrounds, Community events |
Understanding Airbnb License Requirements & STR Laws in Paterson (2025)
While Paterson, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Paterson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Paterson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Patersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grand Getaway: Superb Villa with Pool
Entire Place • 5 bedrooms
Urban Elegance: Stylish House Close to NYC
Entire Place • 4 bedrooms
15 min to NYC + MetLife Stadium. Free Wash + Dryer
Entire Place • 3 bedrooms
Home Away from Home - 3 Bedroom 2 Bath Apartment!
Entire Place • 3 bedrooms
The Classy Suite: 2BR with Free Parking
Entire Place • 2 bedrooms
The Modern Suite: 2BR with Free Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Paterson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Paterson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adam | 13 | $534,769 | 1164 | 4.77/5.0 |
| Joe | 2 | $69,226 | 229 | 4.86/5.0 |
| Andy | 3 | $59,479 | 59 | 4.26/5.0 |
| Natalija | 3 | $38,816 | 36 | 4.27/5.0 |
| Sally | 1 | $38,774 | 223 | 4.62/5.0 |
| Jair | 2 | $34,789 | 169 | 4.82/5.0 |
| Yanett | 1 | $33,692 | 57 | 4.89/5.0 |
| Amani | 1 | $25,293 | 26 | 4.77/5.0 |
| Espifany | 1 | $24,922 | 42 | 4.74/5.0 |
| Stephanie | 1 | $17,685 | 49 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Paterson.
Dive Deeper: Advanced Paterson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Paterson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPaterson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Paterson
- The Paterson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.7% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Paterson, Apartment/Condo properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 15.4% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Paterson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Paterson
- The dominant room capacity in Paterson is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.3% of the active Airbnb listings in Paterson, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Paterson.
Paterson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Paterson
- The most common guest capacity trend in Paterson vacation rentals is listings accommodating 4 guests (23.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Paterson STR market, accounting for 34.6% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Paterson.
- On average, properties in Paterson are equipped to host 3.0 guests.
Paterson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Paterson
- The most common availability pattern in Paterson falls within the 271-366 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Paterson (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Paterson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
27.1% of total
2 Nights
9 listings
18.8% of total
3 Nights
8 listings
16.7% of total
4-6 Nights
5 listings
10.4% of total
7-29 Nights
2 listings
4.2% of total
30+ Nights
11 listings
22.9% of total
Key Insights
- The most prevalent minimum stay requirement in Paterson is 1 Night, adopted by 27.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.9%) caters to monthly stays (30+ nights) in Paterson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.1% of Paterson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Paterson.
Paterson Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
4.7% of total
Flexible
3 listings
7% of total
Moderate
8 listings
18.6% of total
Firm
4 listings
9.3% of total
Strict
26 listings
60.5% of total
Cancellation Policy Insights for Paterson
- The prevailing Airbnb cancellation policy trend in Paterson is Strict, used by 60.5% of listings.
- A majority (69.8%) of hosts in Paterson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 60.5% market standard in Paterson.
- With 60.5% using Strict terms, this is a viable option in Paterson, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Paterson.
Paterson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Paterson
- The overall average booking lead time for vacation rentals in Paterson is 28 days.
- Guests book furthest in advance for stays during December (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Paterson.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Paterson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Paterson (2025)
Amenity Prevalence
Amenity Insights for Paterson
- Essential amenities in Paterson that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Paterson: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Carbon monoxide alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Paterson to stay competitive.
Paterson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Paterson
- The typical guest profile for Airbnb in Paterson consists of primarily domestic travelers (85%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.7% of guests.
- Key international markets include United States (84.7%) and Canada (3.4%).
- Top languages spoken are English (56.6%) followed by Spanish (21.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Paterson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |