Passaic Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Passaic in 2025? Explore comprehensive Airbnb analytics for Passaic, New Jersey, United States to uncover income potential. This 2025 STR market report for Passaic, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Passaic, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Passaic Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Passaic Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Passaic (2025)
Understanding the monthly revenue variations for Airbnb listings in Passaic is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Passaic is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Passaic across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,483+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,052 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,003 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,245, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Passaic
Passaic Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Passaic STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Passaic:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Passaic
Average Daily Rate (ADR) Airbnb Trends in Passaic (2025)
Effective short term rental pricing strategy in Passaic involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Passaic typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Passaic
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Airbnb Seasonality Analysis & Trends in Passaic (2025)
Peak Season (June, December, April)
- Revenue averages $3,698 per month
- Occupancy rates average 55.1%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,927 per month
- Occupancy maintains around 57.4%
- Daily rates hold near $174
Low Season (January, February, March)
- Revenue drops to average $1,552 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $187
Seasonality Insights for Passaic
- The Airbnb seasonality in Passaic shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Passaic's highest earning potential, with monthly revenues capable of climbing to $3,839, occupancy reaching a high of 64.5%, and ADRs peaking at $203.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,258, occupancy could drop to 33.6%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Passaic.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Passaic seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Passaic (2025)
Exploring the top neighborhoods for short-term rentals in Passaic? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The bustling heart of Passaic, featuring a diverse community and numerous dining and shopping options. Ideal for visitors wanting to experience local culture and convenience. | Passaic River Park, Great Falls Historic District, City Hall, Local shops and eateries, Cultural festivals |
| Totowa | A residential area with parks and close proximity to major highways, making it attractive for commuters. Ideal for families and longer stays. | Goffle Brook Park, Dodge Park, Shopping centers nearby, Easy access to NYC |
| Lakeview | Scenic area with Lake Passaic, offering a quieter environment with natural beauty. Attractive for nature lovers and those seeking relaxation. | Lake Passaic, Outdoor recreational activities, Hiking trails, Picnic areas |
| Botany Village | A quaint neighborhood known for its historic charm and community vibe. Attracts guests looking for a peaceful stay while being close to city amenities. | Historic buildings, Local bakeries and cafes, Community events, Parks |
| Clifton | Bordering Passaic, this area offers a mix of urban and suburban living with good schools and family-friendly amenities. Ideal for families and longer rentals. | Clifton Main Memorial Park, Botanical Gardens, Shopping centers, Cultural sites |
| Willowbrook | A residential area featuring sprawling parks and shopping venues. Attractive for longer-term stays and family vacations. | Willowbrook Mall, Local dining, Parks and recreation areas, Community services |
| Eastside Park | Situated near Passaic's east side, this area features parks and a historic atmosphere. Good for travelers who enjoy walking and exploring. | Eastside Park, Historical sites, Access to public transport, Playgrounds |
| West Passaic | A quiet suburban area with a close-knit community feel. Perfect for families and travelers looking for a more residential experience. | Local parks, Community centers, Residential charm, Convenient for suburban amenities |
Understanding Airbnb License Requirements & STR Laws in Passaic (2025)
While Passaic, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Passaic to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Passaic (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Passaicbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Casa Oasis (Entire home for groups/families!)
Entire Place • 7 bedrooms
Cozy Home, Easy Access to NYC
Entire Place • 3 bedrooms
Luxury Condo Near NYC, MetLife & American Dream
Entire Place • 2 bedrooms
Large family home - Near NYC!
Entire Place • 5 bedrooms
AWESOME 2-Bedroom Apt Less Than 30 Min To NYC
Entire Place • 2 bedrooms
NYC-Adjacent: Comfy 9 Guest Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Passaic (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Passaic based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rodney | 7 | $117,796 | 1187 | 4.85/5.0 |
| Host #482563332 | 4 | $108,822 | 34 | 4.46/5.0 |
| Jenny | 1 | $89,055 | 28 | 4.96/5.0 |
| Parag | 2 | $79,977 | 14 | 4.74/5.0 |
| Jonathan | 4 | $39,101 | 218 | 3.65/5.0 |
| Saadia | 1 | $38,367 | 54 | 4.80/5.0 |
| Host #573543287 | 1 | $29,972 | 2 | 0.00/5.0 |
| Jonathan | 1 | $29,487 | 65 | 4.78/5.0 |
| Johnny | 1 | $29,362 | 72 | 4.83/5.0 |
| Alanis | 1 | $23,036 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Passaic.
Dive Deeper: Advanced Passaic STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Passaic. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPassaic Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Passaic
- The Passaic Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Passaic, Apartment/Condo properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
Passaic Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Passaic
- The dominant room capacity in Passaic is 2 bedrooms listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Passaic, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Passaic.
Passaic Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Passaic
- The most common guest capacity trend in Passaic vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Passaic STR market, accounting for 33.3% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Passaic.
- On average, properties in Passaic are equipped to host 3.6 guests.
Passaic Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Passaic
- The most common availability pattern in Passaic falls within the 91-180 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Passaic (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Passaic Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
64.7% of total
2 Nights
2 listings
11.8% of total
3 Nights
2 listings
11.8% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Passaic is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Passaic Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.7% of Passaic hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Passaic.
Passaic Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5.6% of total
Super Strict 60 Days
1 listings
5.6% of total
Flexible
10 listings
55.6% of total
Moderate
3 listings
16.7% of total
Firm
1 listings
5.6% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Passaic
- The prevailing Airbnb cancellation policy trend in Passaic is Flexible, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 72.3% of listings offering Flexible or Moderate policies. This suggests guests in Passaic may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.6% market standard in Passaic.
- Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Passaic.
Passaic STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Passaic
- The overall average booking lead time for vacation rentals in Passaic is 32 days.
- Guests book furthest in advance for stays during January (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (38 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Passaic.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Passaic averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Passaic (2025)
Amenity Prevalence
Amenity Insights for Passaic
- Essential amenities in Passaic that guests expect include: Air conditioning, Wifi, Hot water, TV, Smoke alarm, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Passaic: Air conditioning, Wifi, Hot water, TV, Smoke alarm, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Coffee maker or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Passaic to stay competitive.
Passaic Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Passaic
- The typical guest profile for Airbnb in Passaic consists of primarily domestic travelers (85%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.8% of guests.
- Key international markets include United States (84.8%) and Canada (5.2%).
- Top languages spoken are English (54.8%) followed by Spanish (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Passaic Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |