Airbnb Market Analytics, Statistics and Data in Ocean City, New Jersey, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ocean City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ocean City:
How much do Airbnb hosts make on average per month in Ocean City?
The short-term rental market in Ocean City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,488 per month
- Strong performing properties (top 25%) make $6,367 or more
- Best-in-class properties (top 10%) achieve $10,744+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,690
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ocean City
The market in Ocean City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ocean City
Daily rates in Ocean City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $311 per night
- Strong performing properties (top 25%) secure $483 or more
- Best-in-class properties (top 10%) pull in $753+ per night
- Entry-level properties (bottom 25%) earn around $209
Daily Rate Variations by Month
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Seasonality patterns in Ocean City
Peak Season (August, July, June)
- Revenue peaks at $11062.96 per month
- Occupancy rates reach 65.98%
- Daily rates average $492.47
Shoulder Season
- Revenue averages $5014.29 per month
- Occupancy maintains 36.16%
- Daily rates hold at $410.27
Low Season (November, December, January)
- Revenue drops to $1719.62 per month
- Occupancy decreases to 20.08%
- Daily rates adjust to $347.05
Is it still profitable to do Airbnb in Ocean City in 2025?
Yes! Ocean City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $5014 and As a mature market with 635 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ocean City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Boardwalk Area | The heart of Ocean City with a lively boardwalk filled with shops, restaurants, and attractions. A great spot for families and those looking to enjoy the beach and local entertainment. | Ocean City Boardwalk, Pirate Island Golf, Gillian's Wonderland Pier, OC Waterpark, Funtown Pier |
| North End | Known for its quieter, family-friendly atmosphere, the North End offers beautiful beaches and a relaxed vibe, making it appealing for families and longer stays. | North Street Beach, Corson's Inlet State Park, OC Flyway, North End Surfing |
| Southend | This area is perfect for those looking for a peaceful escape with scenic views and proximity to the beach, while still being close to local shops and restaurants. | South End Beach, Ocean City Yacht Club, Lighthouse Park, Seaview Golf Club |
| Downtown Ocean City | Downtown features a mix of shopping, dining, and entertainment options, popular with visitors who enjoy local events and festivals. | Ocean City Music Pier, Shopping District on Asbury Avenue, Ocean City Historical Museum, Community Center |
| Gardens District | A desirable residential area known for its charming homes and proximity to the beach, appealing to those seeking a more suburban feel. | Gardens Park, Shelter Island, Ocean City Golf Course, Yacht Club |
| Somers Point | Just a short drive from Ocean City, this area offers a variety of dining and entertainment options, appealing to both tourists and locals alike. | Matthew's Seafood, Greate Bay Country Club, Laguna Grill, Somers Point Beach |
| Merion Park | A residential neighborhood known for its family-friendly environment and quiet streets, ideal for families visiting Ocean City. | Merion Park, Sports Complex, Nearby beaches, Local parks |
| Ocean City Marina | A boating and fishing hub with direct access to water activities, attracting those who love fishing and aquatic recreation. | Ocean City Marina, Fishing Charters, Boat Rentals, Harbor Beach |
Do you need a license for Airbnb in Ocean City?
We recommend checking directly with Ocean City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ocean City
Ocean Panorama - Beachfront Paradise
Entire Place • 4 bedrooms
Ocean Dunes - Beachfront Paradise
Entire Place • 4 bedrooms
Luxury Beach Home w/Elevator, Full Linens & Bikes
Entire Place • 6 bedrooms
Gorgeous beach-front home in Ocean City, NJ
Entire Place • 6 bedrooms
Spacious 5 Bedroom With Ocean Views On 5th Street
Entire Place • 5 bedrooms
9 BR steps to the beach & boardwalk!
Entire Place • 9 bedrooms
Top Performing Professional Hosts in Ocean City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elaine | 8 | $1,290,834 | 49 | 3.65/5.0 |
| Steve | 17 | $1,147,852 | 86 | 3.19/5.0 |
| Robert | 15 | $979,729 | 2469 | 4.40/5.0 |
| Jody | 10 | $654,848 | 66 | 3.84/5.0 |
| Jeff And Melissa | 4 | $501,176 | 196 | 4.86/5.0 |
| Evolve | 14 | $422,484 | 140 | 4.18/5.0 |
| 23071975 | 5 | $400,492 | 127 | 4.85/5.0 |
| Luxury | 8 | $397,655 | 126 | 4.58/5.0 |
| John | 9 | $387,537 | 121 | 4.92/5.0 |
| Todd | 19 | $343,809 | 59 | 1.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ocean City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.5%), with apartment & condo and house properties comprising 88.2% of inventory
- Untapped potential in others segments (1.1% combined)
Room Capacity Distribution
Analysis of 635 properties in Ocean City shows that 3 bedrooms properties are most prevalent, making up 28.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 50.4% of all listings.
Key Insights
- Most common: 3 bedrooms (28.3%)
- Least common: 5+ bedrooms (11.8%)
- Market concentration: 50.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 635 properties in Ocean City reveals that 8+ guests properties dominate the market, representing 43.9% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 60.2% of the market.
Key Insights
- Most common capacity: 8+ guests (43.9% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 60.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 635 properties in Ocean City, the most common availability pattern is 271-366 days (52.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (42.5% of properties).
Key Insights
- Most common availability window: 271-366 days (52.3%)
- Most common booking duration: 91-180 days (42.5%)
- Properties with high availability (180+ days): 91.3%
- Properties with long-term bookings (180+ days): 9.3%
Minimum Stay Distributions
1 Night
127 listings
21.6% of total
2 Nights
191 listings
32.5% of total
3 Nights
103 listings
17.5% of total
4-6 Nights
42 listings
7.2% of total
7-29 Nights
89 listings
15.2% of total
30+ Nights
35 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.1%
- Mid-length stays (4-6 nights) represent 7.2% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 71.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
7 listings
1.3% of total
Super Strict 60 Days
17 listings
3% of total
Flexible
61 listings
10.9% of total
Moderate
49 listings
8.8% of total
Firm
129 listings
23.1% of total
Strict
295 listings
52.9% of total
Key Insights
- Strict is the preferred policy at 52.9% of listings
- Stricter policies (Firm & Strict) dominate at 76.0% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.3% of listings
Recommendations
- The market supports stricter policies, with 76.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 102 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 33 days
- Summer shows the longest average booking window at 102 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 102 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Ocean City
Every property in Ocean City comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.6%) and Canada (0.4%)
- English is the top language at 85.1%, followed by Spanish (9.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Philadelphia and New York markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ocean City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Stone Harbor | 37 | $5,527 | $767.44 | 42% |
| Spring Lake Heights | 15 | $5,498 | $717.95 | 46% |
| Avalon | 75 | $5,436 | $730.77 | 38% |
| Cape May | 285 | $5,273 | $535.42 | 41% |
| City of Glen Cove | 11 | $5,215 | $329.49 | 57% |
| Surf City | 45 | $5,133 | $653.20 | 41% |
| Cape May Point | 24 | $5,104 | $504.34 | 47% |
| Sea Bright | 46 | $5,099 | $547.64 | 46% |
| Middletown Township | 10 | $5,004 | $391.34 | 53% |
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