North Brunswick Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in North Brunswick Township in 2025? Explore comprehensive Airbnb analytics for North Brunswick Township, New Jersey, United States to uncover income potential. This 2025 STR market report for North Brunswick Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in North Brunswick Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Brunswick Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key North Brunswick Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in North Brunswick Township (2025)
Understanding the monthly revenue variations for Airbnb listings in North Brunswick Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Brunswick Township is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Brunswick Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,059+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,295 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,746 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $642, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in North Brunswick Township
North Brunswick Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the North Brunswick Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Brunswick Township:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in North Brunswick Township
Average Daily Rate (ADR) Airbnb Trends in North Brunswick Township (2025)
Effective short term rental pricing strategy in North Brunswick Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Brunswick Township typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in North Brunswick Township
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Airbnb Seasonality Analysis & Trends in North Brunswick Township (2025)
Peak Season (April, May, October)
- Revenue averages $4,105 per month
- Occupancy rates average 54.8%
- Daily rates average $114
Shoulder Season
- Revenue averages $2,862 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $120
Low Season (January, March, September)
- Revenue drops to average $2,040 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $121
Seasonality Insights for North Brunswick Township
- The Airbnb seasonality in North Brunswick Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases North Brunswick Township's highest earning potential, with monthly revenues capable of climbing to $4,336, occupancy reaching a high of 74.6%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,690, occupancy could drop to 29.5%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Brunswick Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these North Brunswick Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in North Brunswick Township (2025)
Exploring the top neighborhoods for short-term rentals in North Brunswick Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Brunswick Township Center | The heart of North Brunswick, offering various entertainment options, restaurants, and easy access to major highways. It's an ideal spot for travelers looking for convenience and local charm. | North Brunswick Community Park, Shoppes at North Brunswick, Local dining spots, Parks and recreational areas, Nearby public transit access |
| Somerset | Just a short distance away, Somerset offers a blend of suburban comfort and modern amenities, appealing to families and business travelers with its proximity to corporate offices. | Duke Island Park, Somerset County Park Commission, Bridgewater Commons Mall, Local eateries, Cultural events at local venues |
| New Brunswick Downtown | A vibrant college town atmosphere, perfect for hosting younger guests or parents visiting students. The local university adds energy and constant activity. | Rutgers University, The State Theatre, George Street Plaza, Count Basie Theatre, Numerous bars and restaurants |
| East Brunswick | A rapidly growing suburb with ample shopping and dining options, appealing to both families and recreational visitors due to its proximity to nature reserves. | Crystal Springs Family Waterpark, East Brunswick Community Arts Center, Local shopping centers, Parks and trails, Nearby golf courses |
| Franklin Park | A community known for its parks and family-friendly environment, appealing to travelers looking for quiet residential areas near urban amenities. | Franklin Park's parks, Bunker Hill Park, Local community events, Peaceful suburban atmosphere, Nearby cultural institutions |
| South River | A quaint small-town area with historical significance, perfect for guests looking for a local experience while still being close to larger urban areas. | Historic South River, Local dining and shops, Parks, Cultural festivals, Proximity to larger towns |
| Monmouth Junction | A small, quiet community that's great for families and business travelers alike with good access to transportation and local amenities. | Local parks, Small business hubs, Nearby access to major highways, Community events, Peaceful suburban lifestyle |
| Highland Park | A diverse community with a strong local vibe, making it attractive for those looking for a lively yet relaxed atmosphere near the New Brunswick area. | Highland Park’s downtown, Local art galleries, Parks and recreational areas, Diverse dining options, Nearby cultural events and activities |
Understanding Airbnb License Requirements & STR Laws in North Brunswick Township (2025)
While North Brunswick Township, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Brunswick Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in North Brunswick Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in North Brunswick Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Home with Theater
Entire Place • 5 bedrooms
Lovely home l King Bed |Near Hosp | Near RU| WIFI
Entire Place • 4 bedrooms
Luxury Short Term Rental
Entire Place • 2 bedrooms
3BR- House in Central New Jersey
Entire Place • 3 bedrooms
Posh Living’s Townhome North Brunswick
Entire Place • 3 bedrooms
AnishHaven Amazing 2Bed Suite. Living room/kitchen
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in North Brunswick Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in North Brunswick Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maitham | 1 | $92,659 | 19 | 5.00/5.0 |
| Jocsan | 1 | $75,278 | 41 | 4.93/5.0 |
| Danesha | 1 | $51,793 | 13 | 4.85/5.0 |
| Sanjay And Pooja | 1 | $49,923 | 34 | 4.76/5.0 |
| Posh Living | 1 | $46,670 | 4 | 4.50/5.0 |
| Lily | 6 | $18,299 | 137 | 4.50/5.0 |
| Fernanda | 2 | $12,825 | 23 | 5.00/5.0 |
| Steven | 1 | $10,386 | 19 | 4.68/5.0 |
| Host #82854207 | 1 | $6,834 | 101 | 4.75/5.0 |
| Fran | 2 | $6,328 | 17 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Brunswick Township.
Dive Deeper: Advanced North Brunswick Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Brunswick Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorth Brunswick Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for North Brunswick Township
- The North Brunswick Township Airbnb market composition is heavily skewed towards Private Room listings, which make up 58.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in North Brunswick Township, House properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 70.8% portion, catering likely to families or larger groups.
North Brunswick Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for North Brunswick Township
- The dominant room capacity in North Brunswick Township is 1 bedroom listings, making up 16.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 33.4% of the active Airbnb listings in North Brunswick Township, indicating a high concentration in these sizes.
- A significant 25.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Brunswick Township.
North Brunswick Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for North Brunswick Township
- The most common guest capacity trend in North Brunswick Township vacation rentals is listings accommodating 4 guests (16.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the North Brunswick Township STR market, accounting for 25.0% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Brunswick Township.
- On average, properties in North Brunswick Township are equipped to host 2.3 guests.
North Brunswick Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for North Brunswick Township
- The most common availability pattern in North Brunswick Township falls within the 271-366 days range, representing 70.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in North Brunswick Township (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
North Brunswick Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
36.4% of total
2 Nights
6 listings
27.3% of total
3 Nights
3 listings
13.6% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
3 listings
13.6% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in North Brunswick Township is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.7%) of the North Brunswick Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of North Brunswick Township hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Brunswick Township.
North Brunswick Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.5% of total
Flexible
4 listings
18.2% of total
Moderate
10 listings
45.5% of total
Firm
2 listings
9.1% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for North Brunswick Township
- The prevailing Airbnb cancellation policy trend in North Brunswick Township is Moderate, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (63.7%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.5% market standard in North Brunswick Township.
- Regularly review your cancellation policy against competitors and market demand shifts in North Brunswick Township.
North Brunswick Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for North Brunswick Township
- The overall average booking lead time for vacation rentals in North Brunswick Township is 21 days.
- Guests book furthest in advance for stays during February (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (27 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in North Brunswick Township.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these North Brunswick Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in North Brunswick Township (2025)
Amenity Prevalence
Amenity Insights for North Brunswick Township
- Essential amenities in North Brunswick Township that guests expect include: Air conditioning, Heating, Wifi, Essentials, Hangers, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for North Brunswick Township: Air conditioning, Heating, Wifi, Essentials, Hangers, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Essentials, Hangers, Hot water, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in North Brunswick Township to stay competitive.
North Brunswick Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for North Brunswick Township
- The typical guest profile for Airbnb in North Brunswick Township consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.2% of guests.
- Key international markets include United States (91.2%) and Peru (2.2%).
- Top languages spoken are English (54.9%) followed by Spanish (19.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Piscataway.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the North Brunswick Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |