Airbnb Market Analytics, Statistics and Data in Newark, New Jersey, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Newark? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Newark:
How much do Airbnb hosts make on average per month in Newark?
The short-term rental market in Newark shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,592 per month
- Strong performing properties (top 25%) make $3,317 or more
- Best-in-class properties (top 10%) achieve $5,048+ monthly
- Entry-level properties (bottom 25%) typically earn around $802
Revenue Variations by Month
Occupancy Rates Throughout the Year in Newark
The market in Newark shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Newark
Daily rates in Newark vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $82 per night
- Strong performing properties (top 25%) secure $161 or more
- Best-in-class properties (top 10%) pull in $236+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Newark
Peak Season (June, May, October)
- Revenue peaks at $2994.26 per month
- Occupancy rates reach 55.56%
- Daily rates average $139.63
Shoulder Season
- Revenue averages $2343.30 per month
- Occupancy maintains 48.10%
- Daily rates hold at $126.45
Low Season (August, February, January)
- Revenue drops to $1225.07 per month
- Occupancy decreases to 28.33%
- Daily rates adjust to $115.32
Is it still profitable to do Airbnb in Newark in 2025?
Yes! Newark demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2343 and As a mature market with 1286 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Newark
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ironbound | Known for its vibrant culture and rich Portuguese and Hispanic heritage. Excellent dining options attract both locals and tourists. | Portuguese restaurants, Harrison Avenue, Riverfront Park, Newark Museum, Branch Brook Park |
| Downtown Newark | A bustling urban center close to major transportation hubs, businesses, and entertainment venues. Ideal for travelers seeking convenience and urban experiences. | Prudential Center, Newark Symphony Hall, Military Park, NJ Performing Arts Center, Newark Public Library |
| West Ward | Offers a mix of residential charm with parks and schools, making it appealing for families and long-term guests. | Weequahic Park, Toney’s Brook, West Side Park, Essex County Veterans Memorial Park, local shops and cafes |
| North Ironbound | Another vibrant area known for its rich cultural diversity and strong community feel, ideal for those looking for unique local experiences. | Ironbound district eateries, Alameda Park, Riverfront Park, The Collegiate Church of St. Nicholas, ShopRite of Newark |
| University Heights | Home to several universities and colleges, attracting students, faculty, and visitors to the area. Great for short-term rentals. | NJIT, Rutgers University Newark, University Hospital, Branches Park, local cafes and bookstores |
| Forest Hill | A picturesque residential neighborhood with beautiful historic homes and parks, ideal for families and longer stays. | Forest Hill Park, Belleville Park, Branch Brook Park, local art galleries, family-friendly dining options |
| The South Ward | A diverse community with a rich history, offering local attractions and parks that appeal to a variety of guests. | The Hall of Records, South Park, local markets, Wells Park, Carteret Park |
| Kearny | Adjacent to Newark, Kearny is an up-and-coming area with residential and commercial developments, appealing for longer stays or investment. | West Hudson County Park, local restaurants, Kearny Avenue shops, Kearny Public Library, Kearny Marsh |
Do you need a license for Airbnb in Newark?
We recommend checking directly with Newark's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Newark
Gated 2-unit w/ Free Parking, Movie & Game Room
Entire Place • 6 bedrooms
The Bennett I Two Worlds
Entire Place • 7 bedrooms
New 6 Bdrm 4 Bthrm by Airport NJPAC American Dream
Entire Place • 6 bedrooms
3-Story Modern Comfort w/ Parking | 17 min EWR
Entire Place • 6 bedrooms
★ Huge ★ 7 bedroom ★ 2 Floor House ★ NY Book Now!
Entire Place • 7 bedrooms
Hidden-Gem|Triplex Lofts|5 min Rutgers|10 min EWR
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Newark
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 16 | $886,598 | 1821 | 4.89/5.0 |
| Sojourney | 13 | $644,724 | 464 | 4.02/5.0 |
| Shaun | 11 | $532,340 | 867 | 4.93/5.0 |
| Evolve | 12 | $517,982 | 213 | 4.24/5.0 |
| Jorge | 8 | $488,200 | 507 | 4.83/5.0 |
| Maite | 10 | $425,937 | 692 | 4.74/5.0 |
| Perose | 11 | $414,677 | 375 | 4.20/5.0 |
| Mario | 21 | $413,332 | 548 | 4.53/5.0 |
| Zee | 7 | $326,603 | 312 | 4.82/5.0 |
| Creating Real | 10 | $319,928 | 215 | 3.33/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Newark
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (51%), with apartment & condo and house properties comprising 96.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.3% combined)
Room Capacity Distribution
Analysis of 1,286 properties in Newark shows that 1 bedroom properties are most prevalent, making up 34.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 50.9% of all listings.
Key Insights
- Most common: 1 bedroom (34.6%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 50.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,286 properties in Newark reveals that 2 guests properties dominate the market, representing 17.5% of all listings. The average property accommodates 2.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 32.2% of the market.
Key Insights
- Most common capacity: 2 guests (17.5% of market)
- Least common capacity: 7 guests (2.6% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 32.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,286 properties in Newark, the most common availability pattern is 271-366 days (37.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.2% of properties).
Key Insights
- Most common availability window: 271-366 days (37.6%)
- Most common booking duration: 91-180 days (25.2%)
- Properties with high availability (180+ days): 62.5%
- Properties with long-term bookings (180+ days): 38.7%
Minimum Stay Distributions
1 Night
399 listings
36.7% of total
2 Nights
265 listings
24.4% of total
3 Nights
125 listings
11.5% of total
4-6 Nights
67 listings
6.2% of total
7-29 Nights
145 listings
13.3% of total
30+ Nights
87 listings
8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.1%
- Mid-length stays (4-6 nights) represent 6.2% of listings
- Monthly+ stays (8%) suggest a stable extended-stay market
- High market flexibility with 72.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Super Strict 60 Days
1 listings
0.1% of total
Flexible
189 listings
19.4% of total
Moderate
153 listings
15.7% of total
Firm
148 listings
15.2% of total
Strict
482 listings
49.5% of total
Key Insights
- Strict is the preferred policy at 49.5% of listings
- Stricter policies (Firm & Strict) dominate at 64.7% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 64.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 40 days
- Shortest booking windows are in Aug, Mar, Feb, averaging 24 days
- Summer shows the longest average booking window at 36 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 36 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Newark
Below is the distribution of amenities across listings in Newark:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (7.9%) and United Kingdom (2.5%)
- English is the top language at 67.9%, followed by Spanish (18%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for New York and Newark markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Newark. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Kingston | 11 | $8,281 | $500.11 | 49% |
| Berlin Township | 15 | $7,352 | $702.39 | 35% |
| Frankford Township | 10 | $7,076 | $504.38 | 44% |
| Penn Estates | 63 | $6,814 | $397.95 | 49% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Stroud Township | 126 | $6,313 | $429.12 | 44% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Town of Monroe | 24 | $6,190 | $693.85 | 36% |
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Town of Thompson | 70 | $5,836 | $534.64 | 39% |
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