Middletown Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Middletown Township in 2025? Explore comprehensive Airbnb analytics for Middletown Township, New Jersey, United States to uncover income potential. This 2025 STR market report for Middletown Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Middletown Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Middletown Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Middletown Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Middletown Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Middletown Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Middletown Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Middletown Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,953+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,270 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,882 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,227, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Middletown Township
Middletown Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Middletown Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Middletown Township:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Middletown Township
Average Daily Rate (ADR) Airbnb Trends in Middletown Township (2025)
Effective short term rental pricing strategy in Middletown Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Middletown Township typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $503+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $392 or more.
- Typical properties (Median) charge around $264 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Middletown Township
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Airbnb Seasonality Analysis & Trends in Middletown Township (2025)
Peak Season (July, June, August)
- Revenue averages $5,967 per month
- Occupancy rates average 54.7%
- Daily rates average $330
Shoulder Season
- Revenue averages $3,633 per month
- Occupancy maintains around 34.8%
- Daily rates hold near $300
Low Season (January, February, March)
- Revenue drops to average $1,747 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $264
Seasonality Insights for Middletown Township
- The Airbnb seasonality in Middletown Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Middletown Township's highest earning potential, with monthly revenues capable of climbing to $6,448, occupancy reaching a high of 58.4%, and ADRs peaking at $332.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,176, occupancy could drop to 20.2%, and ADRs may adjust down to $259.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Middletown Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Middletown Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Middletown Township (2025)
Exploring the top neighborhoods for short-term rentals in Middletown Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Middletown Village | Historic charm with picturesque streets, close to local cafes and shops. Ideal for families and those seeking a quieter suburban experience. | Middletown Arts Center, Historical Society of Middletown, Poricy Park, Middletown Village Center |
| Lincroft | Home to several parks and a strong community feel. Appeals to those looking for a peaceful stay with access to nature and local history. | Deep Cut Gardens, The Creamery, Lincroft Village Green, Middletown Sports Complex |
| Fairview | A suburban area with proximity to transportation and diverse dining options. Great for business travelers seeking convenience. | Bayshore Waterfront Park, Red Bank Battlefield Park, local restaurants |
| Leonardo | Quaint neighborhood near Sandy Hook Bay, offering beautiful waterfront views and outdoor activities. Perfect for nature enthusiasts and beachgoers. | Leonardo Beach, Gateway National Recreation Area, Local marinas |
| Port Monmouth | A coastal community that attracts visitors for its scenic views and outdoor activities. Good for those looking for a seaside escape. | Port Monmouth Beach, Sandy Hook Bay, Woods Memorial Park |
| Navesink | Known for its hilltop views and proximity to the Navesink River. A peaceful retreat with access to local wineries and natural beauty. | Navesink River, Local vineyards, Hiking trails |
| Holmdel | Home to large parks and the iconic PNC Bank Arts Center. Attracts music lovers and families visiting the arts center. | Holmdel Park, PNC Bank Arts Center, Bell Works |
| Red Bank | Vibrant, downtown area with numerous shops, restaurants, and cultural attractions. Ideal for visitors looking for a lively experience. | Count Basie Theatre, Red Bank RiverCenter, Local boutiques and eateries |
Understanding Airbnb License Requirements & STR Laws in Middletown Township (2025)
While Middletown Township, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Middletown Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Middletown Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Middletown Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Jersey Shore Beach NEW Mansion: 5BR/3BA
Entire Place • 5 bedrooms
Home with private pool in heart of Red Bank!
Entire Place • 3 bedrooms
Kindred Spirits on the Bayshore
Entire Place • 4 bedrooms
Middletown ! Vacation beach Home Pet Friendly
Entire Place • 4 bedrooms
10 Mins to Sandy Hook Beach - Riverview Retreat
Entire Place • 5 bedrooms
Jersey Shore Beach House close to NYC Ferry + Bus
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Middletown Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Middletown Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heather | 2 | $127,935 | 26 | 4.92/5.0 |
| Gertraud | 1 | $107,420 | 28 | 4.89/5.0 |
| Brian | 2 | $103,194 | 80 | 4.99/5.0 |
| Dan | 2 | $81,068 | 123 | 4.89/5.0 |
| Jacquie | 1 | $72,128 | 36 | 4.86/5.0 |
| Lisa | 1 | $70,651 | 23 | 4.96/5.0 |
| Roberto | 1 | $70,473 | 26 | 4.77/5.0 |
| Sukhi | 2 | $70,100 | 114 | 4.91/5.0 |
| Host #20885539 | 1 | $68,310 | 0 | 0.00/5.0 |
| Alain | 2 | $59,634 | 434 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Middletown Township.
Dive Deeper: Advanced Middletown Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Middletown Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiddletown Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Middletown Township
- The Middletown Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.8% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Middletown Township, House properties are the most common (89.7%), reflecting the local real estate landscape.
- Houses represent a significant 89.7% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Middletown Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Middletown Township
- The dominant room capacity in Middletown Township is 1 bedroom listings, making up 28.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.3% of the active Airbnb listings in Middletown Township, indicating a high concentration in these sizes.
- A significant 38.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Middletown Township.
Middletown Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Middletown Township
- The most common guest capacity trend in Middletown Township vacation rentals is listings accommodating 8+ guests (23.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Middletown Township STR market, accounting for 43.6% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Middletown Township.
- On average, properties in Middletown Township are equipped to host 4.2 guests.
Middletown Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Middletown Township
- The most common availability pattern in Middletown Township falls within the 271-366 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Middletown Township (41%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Middletown Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.9% of total
2 Nights
9 listings
28.1% of total
3 Nights
6 listings
18.8% of total
4-6 Nights
6 listings
18.8% of total
7-29 Nights
1 listings
3.1% of total
30+ Nights
3 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Middletown Township is 2 Nights, adopted by 28.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.1% of Middletown Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Middletown Township.
Middletown Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
12.9% of total
Moderate
7 listings
22.6% of total
Firm
4 listings
12.9% of total
Strict
16 listings
51.6% of total
Cancellation Policy Insights for Middletown Township
- The prevailing Airbnb cancellation policy trend in Middletown Township is Strict, used by 51.6% of listings.
- A majority (64.5%) of hosts in Middletown Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 51.6% market standard in Middletown Township.
- With 51.6% using Strict terms, this is a viable option in Middletown Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Middletown Township.
Middletown Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Middletown Township
- The overall average booking lead time for vacation rentals in Middletown Township is 56 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Middletown Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Middletown Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Middletown Township (2025)
Amenity Prevalence
Amenity Insights for Middletown Township
- Essential amenities in Middletown Township that guests expect include: Air conditioning, Heating, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Middletown Township: Air conditioning, Heating, Wifi, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Carbon monoxide alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Middletown Township to stay competitive.
Middletown Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Middletown Township
- The typical guest profile for Airbnb in Middletown Township consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and DC (2.2%).
- Top languages spoken are English (66.7%) followed by Spanish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Middletown Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |