Airbnb Market Analytics, Statistics and Data in Middle Township, New Jersey, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Middle Township? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Middle Township:
How much do Airbnb hosts make on average per month in Middle Township?
The short-term rental market in Middle Township shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,945 per month
- Strong performing properties (top 25%) make $7,238 or more
- Best-in-class properties (top 10%) achieve $11,820+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,836
Revenue Variations by Month
Occupancy Rates Throughout the Year in Middle Township
The market in Middle Township shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Middle Township
Daily rates in Middle Township vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $282 per night
- Strong performing properties (top 25%) secure $429 or more
- Best-in-class properties (top 10%) pull in $724+ per night
- Entry-level properties (bottom 25%) earn around $204
Daily Rate Variations by Month
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Seasonality patterns in Middle Township
Peak Season (July, August, June)
- Revenue peaks at $9370.76 per month
- Occupancy rates reach 67.77%
- Daily rates average $430.52
Shoulder Season
- Revenue averages $5577.50 per month
- Occupancy maintains 39.00%
- Daily rates hold at $384.64
Low Season (November, December, January)
- Revenue drops to $3024.49 per month
- Occupancy decreases to 18.56%
- Daily rates adjust to $354.05
Is it still profitable to do Airbnb in Middle Township in 2025?
Yes! Middle Township demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $5578 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Middle Township
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Avalon | A popular shore town known for its beautiful beaches and upscale vacation homes. Avalon attracts families and beachgoers during the summer months, making it a prime area for short-term rentals. | Avalon Beach, Avalon Boardwalk, Stone Harbor Bird Sanctuary, Wetlands Institute, Avalon History Center |
| Stone Harbor | Stone Harbor is a charming beach community that offers a relaxed atmosphere and stunning coastline. It appeals to families and couples looking for a peaceful getaway. | Stone Harbor Beach, Stone Harbor Point, Wetlands Institute, Downtown Shopping District, Surfing and Water Sports |
| Cape May | Known for its Victorian architecture and historic charm, Cape May is a year-round destination. It attracts tourists with its beaches, festivals, and rich history. | Cape May Beach, Cape May Lighthouse, Emlen Physick Estate, Washington Street Mall, Congress Hall |
| Wildwood | A bustling beach town famous for its boardwalk and amusement parks. Wildwood is ideal for hosting families and vacationers seeking fun and entertainment in the summer. | Wildwood Boardwalk, Morey's Piers Amusement Park, Wildwood Crest Beach, Wildwood Historical Society, Cape May County Zoo |
| North Wildwood | A quieter alternative to Wildwood, North Wildwood offers beautiful beaches and a relaxed environment, making it attractive for families and couples looking for a more peaceful stay. | North Wildwood Beach, Morey's Piers Water Park, Hereford Inlet Lighthouse, Seas the Day Fishing Charters, North Wildwood Historical Museum |
| Dennis Township | Situated inland, Dennis Township provides a more rural setting while still being close to the shore. It appeals to those looking for a retreat away from the crowds. | Belleplain State Forest, Dennis Creek, The Wetlands Institute, Historic Barns of Cape May Count, Local Farms |
| Lower Township | Located just across the bay from Cape May, Lower Township is emerging as a desirable destination with access to outdoor activities and local attractions. | Sunset Beach, Cape May Point State Park, Historic Cape May Lighthouse, The Nature Center of Cape May, Local Wineries |
| Middle Township | As a central location in Cape May County, Middle Township offers access to both the beaches and the rural beauty of the area, attracting visitors year-round. | Cape May County Park & Zoo, Historic Cold Spring Village, The Wildwoods, Dining and Shopping in Rio Grande, Golf courses |
Do you need a license for Airbnb in Middle Township?
We recommend checking directly with Middle Township's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Middle Township
Stone Harbor Bar on the Bay
Entire Place • 4 bedrooms
Waterfront Oasis on 2.5 acres! Those VIEWS!
Entire Place • 6 bedrooms
Bay Dream Avalon 360 Views, Hot Tub, Bike to Beach
Entire Place • 5 bedrooms
7 Bedroom| Beach| Pool| Walk to Bars & Restaurants
Entire Place • 7 bedrooms
Casa La Cape: Hot Tub~Fire Pit Table~Pet Friendly!
Entire Place • 2 bedrooms
Spacious Private Resort for large groups
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Middle Township
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Baygetways | 4 | $297,436 | 44 | 3.63/5.0 |
| Ed | 3 | $237,568 | 39 | 3.30/5.0 |
| Nick | 1 | $206,557 | 25 | 5.00/5.0 |
| Andy | 1 | $204,034 | 21 | 5.00/5.0 |
| Julia | 1 | $200,778 | 9 | 4.56/5.0 |
| Jason | 2 | $164,348 | 118 | 4.82/5.0 |
| Evolve | 4 | $162,225 | 33 | 4.28/5.0 |
| Brandon | 3 | $158,087 | 33 | 4.87/5.0 |
| Kathryn | 2 | $154,269 | 78 | 4.96/5.0 |
| Kaitlyn | 3 | $143,354 | 45 | 3.27/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Middle Township
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.9%), with house and apartment & condo properties comprising 93.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.1% combined)
Room Capacity Distribution
Analysis of 98 properties in Middle Township shows that 3 bedrooms properties are most prevalent, making up 32.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 55.1% of all listings.
Key Insights
- Most common: 3 bedrooms (32.7%)
- Least common: 4 bedrooms (9.2%)
- Market concentration: 55.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 98 properties in Middle Township reveals that 8+ guests properties dominate the market, representing 31.6% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 51.0% of the market.
Key Insights
- Most common capacity: 8+ guests (31.6% of market)
- Least common capacity: 3 guests (4.1% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 51.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 98 properties in Middle Township, the most common availability pattern is 181-270 days (43.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (42.9% of properties).
Key Insights
- Most common availability window: 181-270 days (43.9%)
- Most common booking duration: 91-180 days (42.9%)
- Properties with high availability (180+ days): 81.6%
- Properties with long-term bookings (180+ days): 21.4%
Minimum Stay Distributions
1 Night
18 listings
20.7% of total
2 Nights
37 listings
42.5% of total
3 Nights
17 listings
19.5% of total
4-6 Nights
4 listings
4.6% of total
7-29 Nights
2 listings
2.3% of total
30+ Nights
9 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.2%
- Mid-length stays (4-6 nights) represent 4.6% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 82.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
2.3% of total
Super Strict 60 Days
1 listings
1.2% of total
Flexible
9 listings
10.5% of total
Moderate
16 listings
18.6% of total
Firm
25 listings
29.1% of total
Strict
33 listings
38.4% of total
Key Insights
- Strict is the preferred policy at 38.4% of listings
- Stricter policies (Firm & Strict) dominate at 67.5% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.2% of listings
Recommendations
- The market supports stricter policies, with 67.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Apr, averaging 87 days
- Shortest booking windows are in Mar, Nov, Feb, averaging 37 days
- Summer shows the longest average booking window at 84 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Middle Township
Every property in Middle Township comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.1%) and DC (0.8%)
- English is the top language at 78.6%, followed by Spanish (13.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.5%
Recommendations
- Target marketing campaigns for Philadelphia and New York markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Middle Township. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Stone Harbor | 37 | $5,527 | $767.44 | 42% |
| Spring Lake Heights | 15 | $5,498 | $717.95 | 46% |
| Avalon | 75 | $5,436 | $730.77 | 38% |
| Cape May | 285 | $5,273 | $535.42 | 41% |
| City of Glen Cove | 11 | $5,215 | $329.49 | 57% |
| Surf City | 45 | $5,133 | $653.20 | 41% |
| Cape May Point | 24 | $5,104 | $504.34 | 47% |
| Sea Bright | 46 | $5,099 | $547.64 | 46% |
| Middletown Township | 10 | $5,004 | $391.34 | 53% |
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