Maplewood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Maplewood in 2025? Explore comprehensive Airbnb analytics for Maplewood, New Jersey, United States to uncover income potential. This 2025 STR market report for Maplewood, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Maplewood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maplewood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maplewood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maplewood (2025)
Understanding the monthly revenue variations for Airbnb listings in Maplewood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maplewood is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maplewood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,799+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,230 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,247 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,062, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maplewood
Maplewood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maplewood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maplewood:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maplewood
Average Daily Rate (ADR) Airbnb Trends in Maplewood (2025)
Effective short term rental pricing strategy in Maplewood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maplewood typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Maplewood
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Airbnb Seasonality Analysis & Trends in Maplewood (2025)
Peak Season (December, October, September)
- Revenue averages $3,796 per month
- Occupancy rates average 56.9%
- Daily rates average $179
Shoulder Season
- Revenue averages $3,176 per month
- Occupancy maintains around 49.6%
- Daily rates hold near $214
Low Season (February, March, November)
- Revenue drops to average $2,770 per month
- Occupancy decreases to average 42.9%
- Daily rates adjust to average $191
Seasonality Insights for Maplewood
- The Airbnb seasonality in Maplewood shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maplewood's highest earning potential, with monthly revenues capable of climbing to $4,359, occupancy reaching a high of 59.0%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,527, occupancy could drop to 37.1%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maplewood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maplewood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maplewood (2025)
Exploring the top neighborhoods for short-term rentals in Maplewood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maplewood Village | The heart of Maplewood, known for its charming shops, cafes, and vibrant community events. Ideal for hosting guests who want to experience local culture and proximity to New York City. | Maplewood Memorial Park, Maplewood Village shops, South Orange Performing Arts Center, local farmers market |
| Dehart Park | Family-friendly neighborhood featuring parks and recreational facilities. This area appeals to families and those looking for a relaxing getaway close to nature. | Dehart Park, Maplewood Community Pool, schools and playgrounds, local sports facilities |
| South Mountain Reservation | A beautiful natural area offering hiking trails and scenic views. Perfect for nature lovers and those wanting a peaceful retreat while still being near urban amenities. | South Mountain Reservation Trails, Millburn/Short Hills shopping, Panther Lake, various picnic spots |
| Maplewood's Arts District | Known for its artistic community and local artists, this district features galleries and cultural events attracting art enthusiasts and creative travelers. | local art galleries, theater performances, community events, art walks |
| Wyoming Section | A quiet, suburban area known for its spacious homes and family-oriented community. Great for guests seeking a tranquil stay with good access to local amenities. | Wyoming Park, local coffee shops, quiet streets for walking, family-friendly environment |
| Oakland Road | A residential area with a mix of charming homes and green spaces. Ideal for visitors who prefer a home-like atmosphere while being close to Maplewood's amenities. | local parks, community centers, small shops and cafes |
| North Maplewood | A growing area that offers a mix of suburban comfort and accessibility to nearby cities, making it a convenient choice for hosts. | residential neighborhoods, public transportation options, access to nearby attractions |
| Historical District | Home to many historic homes and sites, this area attracts guests interested in the history and heritage of Maplewood, offering a unique stay experience. | historic homes tours, local history museum, community heritage events |
Understanding Airbnb License Requirements & STR Laws in Maplewood (2025)
While Maplewood, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maplewood to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Maplewood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maplewoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
South Orange Family Home
Entire Place • 3 bedrooms
Sweet retreat in Maplewood!
Entire Place • 3 bedrooms
Charming Maplewood Family Home
Entire Place • 3 bedrooms
Maplewood home
Entire Place • 3 bedrooms
Suburban 3BR Stylish Oasis
Entire Place • 3 bedrooms
30 Minutes to NYC Your Home Away From Home
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maplewood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maplewood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly | 1 | $95,568 | 53 | 4.94/5.0 |
| Jaclyn Ross | 1 | $85,495 | 11 | 5.00/5.0 |
| Will | 1 | $74,576 | 40 | 4.95/5.0 |
| Camilla | 1 | $74,396 | 38 | 4.89/5.0 |
| Melvin | 1 | $62,230 | 21 | 4.95/5.0 |
| Cheryl | 1 | $46,833 | 41 | 4.76/5.0 |
| Tendai D | 4 | $41,326 | 304 | 4.66/5.0 |
| Susan | 1 | $39,793 | 5 | 5.00/5.0 |
| Theresa | 1 | $39,346 | 87 | 4.52/5.0 |
| Lauren | 1 | $37,310 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maplewood.
Dive Deeper: Advanced Maplewood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maplewood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaplewood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maplewood
- The Maplewood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Maplewood, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Maplewood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maplewood
- The dominant room capacity in Maplewood is 2 bedrooms listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Maplewood, indicating a high concentration in these sizes.
- A significant 26.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maplewood.
Maplewood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maplewood
- The most common guest capacity trend in Maplewood vacation rentals is listings accommodating 6 guests (23.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Maplewood STR market, accounting for 38.5% of listings.
- 30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maplewood.
- On average, properties in Maplewood are equipped to host 3.5 guests.
Maplewood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maplewood
- The most common availability pattern in Maplewood falls within the 271-366 days range, representing 34.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maplewood (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maplewood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
26.9% of total
2 Nights
7 listings
26.9% of total
3 Nights
5 listings
19.2% of total
4-6 Nights
1 listings
3.8% of total
7-29 Nights
1 listings
3.8% of total
30+ Nights
5 listings
19.2% of total
Key Insights
- The most prevalent minimum stay requirement in Maplewood is 1 Night, adopted by 26.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.2%) caters to monthly stays (30+ nights) in Maplewood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.9% of Maplewood hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maplewood.
Maplewood Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
26.9% of total
Moderate
6 listings
23.1% of total
Firm
3 listings
11.5% of total
Strict
10 listings
38.5% of total
Cancellation Policy Insights for Maplewood
- The prevailing Airbnb cancellation policy trend in Maplewood is Strict, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.5% market standard in Maplewood.
- With 38.5% using Strict terms, this is a viable option in Maplewood, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maplewood.
Maplewood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maplewood
- The overall average booking lead time for vacation rentals in Maplewood is 32 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Maplewood.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Maplewood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maplewood (2025)
Amenity Prevalence
Amenity Insights for Maplewood
- Essential amenities in Maplewood that guests expect include: Air conditioning, Wifi, TV, Carbon monoxide alarm, Heating, Smoke alarm, Hot water, Iron, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maplewood: Air conditioning, Wifi, TV, Carbon monoxide alarm, Heating, Smoke alarm, Hot water, Iron, Microwave.
- Prioritize adding missing essentials: Hot water, Iron, Microwave.
- Consider adding popular differentiators like Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maplewood to stay competitive.
Maplewood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maplewood
- The typical guest profile for Airbnb in Maplewood consists of primarily domestic travelers (84%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.4% of guests.
- Key international markets include United States (84.4%) and Canada (3.3%).
- Top languages spoken are English (65.3%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Maplewood.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maplewood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 16 | $8,354 | $673.13 | 35% |
| Freeland | 11 | $8,080 | $688.95 | 38% |
| Frankford Township | 12 | $5,929 | $554.99 | 44% |
| Brookfield | 12 | $5,547 | $514.70 | 47% |
| Spring Lake Heights | 17 | $5,356 | $682.58 | 41% |
| Penn Estates | 56 | $5,264 | $401.39 | 47% |
| Town of Kingston | 13 | $5,217 | $436.73 | 48% |
| Town of Pleasant Valley | 31 | $5,146 | $494.41 | 41% |
| Town of Pound Ridge | 19 | $4,977 | $526.06 | 44% |
| Knowlton Township | 13 | $4,940 | $347.62 | 48% |