Lower Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Lower Township in 2025? Explore comprehensive Airbnb analytics for Lower Township, New Jersey, United States to uncover income potential. This 2025 STR market report for Lower Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 526 active listings.
Whether you're considering an Airbnb investment in Lower Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lower Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lower Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lower Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Lower Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lower Township is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lower Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,331+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,409 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,149 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,529, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lower Township
Lower Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lower Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lower Township:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lower Township
Average Daily Rate (ADR) Airbnb Trends in Lower Township (2025)
Effective short term rental pricing strategy in Lower Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lower Township typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $585+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $410 or more.
- Typical properties (Median) charge around $300 per night.
- Entry-level properties (Bottom 25%) earn around $223 per night.
Average Daily Rate (ADR) Trend by Month in Lower Township
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Airbnb Seasonality Analysis & Trends in Lower Township (2025)
Peak Season (July, August, June)
- Revenue averages $9,462 per month
- Occupancy rates average 68.9%
- Daily rates average $398
Shoulder Season
- Revenue averages $4,144 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $338
Low Season (January, February, March)
- Revenue drops to average $2,190 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $322
Seasonality Insights for Lower Township
- The Airbnb seasonality in Lower Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lower Township's highest earning potential, with monthly revenues capable of climbing to $10,131, occupancy reaching a high of 75.6%, and ADRs peaking at $405.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,904, occupancy could drop to 25.1%, and ADRs may adjust down to $320.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lower Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lower Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lower Township (2025)
Exploring the top neighborhoods for short-term rentals in Lower Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cape May Beaches | A family-friendly destination known for its beautiful beaches and Victorian architecture. It attracts visitors year-round and is popular during the summer months for beach-related activities and events. | Cape May Beach, Cape May Lighthouse, Washington Street Mall, Congress Hall, Cape May County Zoo |
| Sunset Beach | A quieter beach area perfect for relaxation and scenic views, especially famous for its sunsets. This location draws in those looking for a more laid-back beach experience. | Sunset Beach, Cape May Point State Park, Petersen's Beach, The Magic by the Sea |
| Del Haven | A charming residential area with a friendly atmosphere that’s close to recreational activities. Ideal for guests seeking proximity to the beach and local attractions. | Del Haven Beach, Fishing Pier, Scenic waterway |
| Rio Grande | This is a small community with growing appeal, offering accommodations close to both beaches and local amenities. It serves as a convenient base for a variety of attractions. | Rio Grande Shopping Center, Local restaurants and cafes, Close proximity to Wildwood attractions |
| Wildwood | A vibrant beach town known for its boardwalk and amusement parks. It is particularly popular with families and younger crowds during the summer season. | Wildwood Boardwalk, Morey’s Piers, Wildwood Crest Beach, Adventure Pier, Wildwood Convention Center |
| North Cape May | A well-located area providing a mix of residential charm and access to beautiful waterfront. It appeals to travelers looking for a peaceful environment. | North Cape May beach, Bayfront restaurants, Historic village |
| Middle Township | A nearby township with access to both nature and urban settings. It’s ideal for travelers who want to enjoy outdoor activities and local events. | Beaches of Cape May, Nature reserves and parks, Local festivals |
| Lower Township | Offering a blend of historic sites and natural beauty, this township attracts visitors interested in both leisure and history, with access to various outdoor activities. | Cape May Bird Observatory, Historic Cold Spring Village, Nature trails and parks |
Understanding Airbnb License Requirements & STR Laws in Lower Township (2025)
While Lower Township, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lower Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lower Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lower Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
YEAR ROUND Beachfront Pool Paradise Cape May Beach
Entire Place • 4 bedrooms
The Farmview at Cape May
Entire Place • 6 bedrooms
6 Bed/4 Bath Cape May POOL Hot Tub EV & Dog Friend
Entire Place • 6 bedrooms
6BR/4BA, Large Pool, Linens, Bikes and Beach Tags
Entire Place • 6 bedrooms
Elegant House in Cape May
Entire Place • 4 bedrooms
Octopus Cottage: Hot Tub | Kayaks | Fire Pit
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lower Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lower Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tricia & Lee | 6 | $745,302 | 388 | 4.92/5.0 |
| Donald | 6 | $353,450 | 203 | 4.15/5.0 |
| Baygetways | 6 | $350,916 | 265 | 4.07/5.0 |
| Heather | 3 | $323,477 | 536 | 4.99/5.0 |
| Jeannine And David | 3 | $297,544 | 392 | 4.99/5.0 |
| Evolve | 10 | $296,999 | 110 | 4.23/5.0 |
| Tiffany | 8 | $291,928 | 143 | 4.95/5.0 |
| Kaitlyn | 6 | $279,791 | 285 | 4.14/5.0 |
| Chris | 3 | $272,923 | 208 | 4.96/5.0 |
| Deanna | 4 | $264,739 | 375 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lower Township.
Dive Deeper: Advanced Lower Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lower Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLower Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lower Township
- The Lower Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 526 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lower Township, House properties are the most common (88%), reflecting the local real estate landscape.
- Houses represent a significant 88% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.6%) offer potential for unique stay experiences.
Lower Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lower Township
- The dominant room capacity in Lower Township is 3 bedrooms listings, making up 40.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Lower Township, indicating a high concentration in these sizes.
- A significant 60.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lower Township.
Lower Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lower Township
- The most common guest capacity trend in Lower Township vacation rentals is listings accommodating 8+ guests (41.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lower Township STR market, accounting for 70.0% of listings.
- 74.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lower Township.
- On average, properties in Lower Township are equipped to host 6.3 guests.
Lower Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lower Township
- The most common availability pattern in Lower Township falls within the 181-270 days range, representing 44.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lower Township (46.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lower Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
10.1% of total
2 Nights
213 listings
42% of total
3 Nights
98 listings
19.3% of total
4-6 Nights
52 listings
10.3% of total
7-29 Nights
23 listings
4.5% of total
30+ Nights
70 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lower Township is 2 Nights, adopted by 42% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Lower Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42% of Lower Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.1% currently do.
- A 2-night minimum appears standard (42%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lower Township.
Lower Township Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
1.9% of total
Super Strict 60 Days
2 listings
0.4% of total
Flexible
26 listings
5.5% of total
Moderate
80 listings
16.9% of total
Firm
172 listings
36.4% of total
Strict
183 listings
38.8% of total
Cancellation Policy Insights for Lower Township
- The prevailing Airbnb cancellation policy trend in Lower Township is Strict, used by 38.8% of listings.
- A majority (75.2%) of hosts in Lower Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.8% market standard in Lower Township.
- With 38.8% using Strict terms, this is a viable option in Lower Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lower Township.
Lower Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lower Township
- The overall average booking lead time for vacation rentals in Lower Township is 59 days.
- Guests book furthest in advance for stays during July (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Lower Township.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Lower Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lower Township (2025)
Amenity Prevalence
Amenity Insights for Lower Township
- Essential amenities in Lower Township that guests expect include: Air conditioning, TV, Smoke alarm, Wifi, Fire extinguisher, Kitchen, Heating, Free parking on premises, Hot water, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lower Township: Air conditioning, TV, Smoke alarm, Wifi, Fire extinguisher, Kitchen, Heating, Free parking on premises, Hot water, Carbon monoxide alarm.
- Prioritize adding missing essentials: Air conditioning, TV, Smoke alarm, Wifi, Fire extinguisher, Kitchen, Heating, Free parking on premises, Hot water, Carbon monoxide alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lower Township to stay competitive.
Lower Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lower Township
- The typical guest profile for Airbnb in Lower Township consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and DC (1%).
- Top languages spoken are English (74.8%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lower Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Cape May Point | 25 | $5,145 | $509.59 | 48% |
| Avalon | 75 | $5,056 | $661.69 | 39% |
| Cape May | 289 | $5,017 | $519.04 | 42% |
| Surf City | 46 | $5,004 | $597.58 | 42% |
| Beach Haven | 83 | $4,856 | $534.63 | 46% |
| West Cape May | 98 | $4,574 | $422.74 | 47% |
| Long Beach Township | 160 | $4,540 | $690.89 | 38% |