Airbnb Market Analytics, Statistics and Data in Lower Township, New Jersey, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lower Township? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lower Township:
How much do Airbnb hosts make on average per month in Lower Township?
The short-term rental market in Lower Township shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,375 per month
- Strong performing properties (top 25%) make $7,559 or more
- Best-in-class properties (top 10%) achieve $11,865+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,606
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lower Township
The market in Lower Township shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lower Township
Daily rates in Lower Township vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $309 per night
- Strong performing properties (top 25%) secure $429 or more
- Best-in-class properties (top 10%) pull in $613+ per night
- Entry-level properties (bottom 25%) earn around $228
Daily Rate Variations by Month
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Seasonality patterns in Lower Township
Peak Season (August, July, June)
- Revenue peaks at $10826.23 per month
- Occupancy rates reach 75.87%
- Daily rates average $430.78
Shoulder Season
- Revenue averages $5757.79 per month
- Occupancy maintains 43.31%
- Daily rates hold at $363.26
Low Season (November, December, January)
- Revenue drops to $2555.12 per month
- Occupancy decreases to 27.07%
- Daily rates adjust to $320.13
Is it still profitable to do Airbnb in Lower Township in 2025?
Yes! Lower Township demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $5758 and As a mature market with 504 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lower Township
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cape May Beach | A historic beach town known for its Victorian architecture and beautiful beaches. Popular among tourists for its quaint charm and family-friendly atmosphere. | Cape May Lighthouse, Washington Street Mall, Cape May County Park & Zoo, Emlen Physick Estate, Physick Estate Museum |
| Wildwood Crest | Famous for its expansive beaches and family-friendly vibe. It's a preferred destination for families and beachgoers. | Wildwood Boardwalk, Morey's Piers, Crest Pier, Wildwood Crest Beach, Sunset Lake |
| Sunset Beach | Known for its stunning sunsets and beautiful beaches, making it a romantic destination for couples and families alike. | Sunset Beach, Cape May Diamond Beach, The Cape May Lighthouse, Historic Cold Spring Village |
| Lower Township Marina | Offers access to various water activities and is close to numerous boat rentals and fishing trips, attracting water sports enthusiasts. | Lower Township Marina, Fishing and boating activities, The Delaware Bay, Local seafood restaurants |
| North Cape May | A quieter area that offers residential charm with easy access to nearby attractions and Cape May. | North Cape May State Park, Sunset Beach, Historic sites, Local dining options |
| Rio Grande | A strategic location near Cape May and Wildwood, catering to tourists looking for proximity to both beach towns. | Shopping centers, Local eateries, Proximity to Wildwood and Cape May, Cumberland County Zoo |
| Schellenger's Landing | A coastal community known for its proximity to the water and various outdoor activities. Ideal for tourists seeking leisure activities. | Fishing spots, Boating activities, Local parks, Waterfront dining |
| Del Haven | A quaint waterfront town that is perfect for those who wish to enjoy the seaside away from the crowded tourist areas. | Del Haven Beach, Nature trails, Local wildlife, Serene waterfront |
Do you need a license for Airbnb in Lower Township?
We recommend checking directly with Lower Township's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lower Township
The Farmview at Cape May
Entire Place • 6 bedrooms
Cape May Heated Swim Spa Oasis Sleeps 8, Pet & EV
Entire Place • 3 bedrooms
YEAR ROUND Beachfront Pool Paradise Cape May Beach
Entire Place • 4 bedrooms
Elegant House in Cape May
Entire Place • 4 bedrooms
6 Bed/4 Bath Cape May POOL Hot Tub EV & Dog Friend
Entire Place • 6 bedrooms
Cape May Pool Paradise *Hot Tub* Sleeps 10
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Lower Township
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tricia & Lee | 6 | $886,025 | 388 | 4.92/5.0 |
| Donald | 6 | $458,761 | 203 | 4.15/5.0 |
| Baygetways | 6 | $454,986 | 265 | 4.07/5.0 |
| Chris | 3 | $344,869 | 208 | 4.96/5.0 |
| Tiffany | 8 | $343,824 | 143 | 4.95/5.0 |
| Nismah | 3 | $342,343 | 94 | 4.21/5.0 |
| Heather | 3 | $324,425 | 536 | 4.99/5.0 |
| Kaitlyn | 6 | $314,546 | 285 | 4.14/5.0 |
| Colleen | 2 | $312,411 | 18 | 4.89/5.0 |
| Jeannine And David | 3 | $287,655 | 392 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lower Township
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.8%), with house and apartment & condo properties comprising 96.2% of inventory
- Untapped potential in boutique & hotels, others segments (3.8% combined)
Room Capacity Distribution
Analysis of 504 properties in Lower Township shows that 3 bedrooms properties are most prevalent, making up 40.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 67.9% of all listings.
Key Insights
- Most common: 3 bedrooms (40.3%)
- Least common: 5+ bedrooms (5.6%)
- Market concentration: 67.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 504 properties in Lower Township reveals that 8+ guests properties dominate the market, representing 41.3% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 69.4% of the market.
Key Insights
- Most common capacity: 8+ guests (41.3% of market)
- Least common capacity: 3 guests (1.4% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 69.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 504 properties in Lower Township, the most common availability pattern is 181-270 days (43.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (44.4% of properties).
Key Insights
- Most common availability window: 181-270 days (43.3%)
- Most common booking duration: 91-180 days (44.4%)
- Properties with high availability (180+ days): 77.8%
- Properties with long-term bookings (180+ days): 24.0%
Minimum Stay Distributions
1 Night
51 listings
10.8% of total
2 Nights
219 listings
46.2% of total
3 Nights
96 listings
20.3% of total
4-6 Nights
48 listings
10.1% of total
7-29 Nights
23 listings
4.9% of total
30+ Nights
37 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.0%
- Mid-length stays (4-6 nights) represent 10.1% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 77.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.4% of total
Super Strict 30 Days
9 listings
1.9% of total
Flexible
27 listings
5.8% of total
Moderate
80 listings
17.3% of total
Firm
162 listings
35.1% of total
Strict
182 listings
39.4% of total
Key Insights
- Strict is the preferred policy at 39.4% of listings
- Stricter policies (Firm & Strict) dominate at 74.5% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 74.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 105 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 37 days
- Summer shows the longest average booking window at 105 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 105 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Lower Township
Below is the distribution of amenities across listings in Lower Township:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.9% of total guests, indicating a dominant local market share.
- Primary international markets: DC (1%) and Canada (0.8%)
- English is the top language at 81.4%, followed by Spanish (11.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for New York and Philadelphia markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lower Township. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Stone Harbor | 37 | $5,527 | $767.44 | 42% |
| Avalon | 75 | $5,436 | $730.77 | 38% |
| Cape May | 285 | $5,273 | $535.42 | 41% |
| Surf City | 45 | $5,133 | $653.20 | 41% |
| Cape May Point | 24 | $5,104 | $504.34 | 47% |
| Middletown Township | 10 | $5,004 | $391.34 | 53% |
| Beach Haven | 84 | $4,927 | $546.24 | 44% |
| West Cape May | 95 | $4,855 | $433.65 | 46% |
| Dewey Beach | 196 | $4,821 | $495.01 | 43% |
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