Long Branch Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Long Branch in 2025? Explore comprehensive Airbnb analytics for Long Branch, New Jersey, United States to uncover income potential. This 2025 STR market report for Long Branch, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Long Branch, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Long Branch Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Long Branch Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Long Branch (2025)
Understanding the monthly revenue variations for Airbnb listings in Long Branch is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Long Branch is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Long Branch across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,151+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,934 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,500 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,662, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Long Branch
Long Branch Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Long Branch STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Long Branch:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Long Branch
Average Daily Rate (ADR) Airbnb Trends in Long Branch (2025)
Effective short term rental pricing strategy in Long Branch involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Long Branch typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $847+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $559 or more.
- Typical properties (Median) charge around $306 per night.
- Entry-level properties (Bottom 25%) earn around $178 per night.
Average Daily Rate (ADR) Trend by Month in Long Branch
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Airbnb Seasonality Analysis & Trends in Long Branch (2025)
Peak Season (August, July, June)
- Revenue averages $9,205 per month
- Occupancy rates average 52.1%
- Daily rates average $487
Shoulder Season
- Revenue averages $4,758 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $402
Low Season (January, February, March)
- Revenue drops to average $2,115 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $389
Seasonality Insights for Long Branch
- The Airbnb seasonality in Long Branch shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Long Branch's highest earning potential, with monthly revenues capable of climbing to $10,471, occupancy reaching a high of 56.1%, and ADRs peaking at $516.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,805, occupancy could drop to 27.0%, and ADRs may adjust down to $360.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Long Branch.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Long Branch seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Long Branch (2025)
Exploring the top neighborhoods for short-term rentals in Long Branch? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Beachfront | Long Branch's beachfront area offers stunning ocean views and direct access to the beach, making it a prime location for vacationers and beach lovers. | Seven Presidents Beach, Pier Village, Long Branch Marina, Monmouth Beach, Ocean Avenue, McLoone's Pier House |
| Pier Village | A lively and upscale waterfront area with shops, restaurants, and entertainment. Perfect for those seeking a vibrant atmosphere and close proximity to the beach. | Shopping at Pier Village, Dining at beachfront restaurants, Surfing lessons, Events at the Pavilion, The Great Lawn, Oceanfront Boardwalk |
| West End | A charming neighborhood known for its relaxing atmosphere and local eateries. Ideal for families and those looking to escape the hustle and bustle. | West End Park, Local cafes and shops, Short walk to the beach, Events at the West End Market, Historic homes, Community feel |
| Elberon | A quiet, tree-lined community known for its historic homes and proximity to the beach. Attractive for visitors looking for a peaceful retreat. | Elberon Beach, Historic Victorian homes, Local boutiques, Monmouth University, Scenic parks, Fishing spots |
| Ocean Boulevard | This area features beautiful oceanfront properties and is popular with those who enjoy morning walks by the beach and sunset views. | Oceanfront Promenade, Beach access points, Local dining options, Scenic bike paths, Water sports activities, Public parks |
| Long Branch Town Center | The commercial heart of Long Branch, with many restaurants, shops, and entertainment options, drawing both locals and tourists. | Shopping and dining, Cinemas, Local markets, Annual events and festivals, Art galleries, Access to public transport |
| Monmouth Beach | Located just north of Long Branch, this area offers a quaint beach town feel with less crowds and a relaxing vibe, appealing to families. | Monmouth Beach Club, Beautiful beaches, Recreational parks, Fishing and boating, Quiet beachfront dining, Community events |
| Deal Lake | Offers waterfront views and recreational activities such as kayaking and fishing. Great for nature lovers and those seeking tranquility. | Deal Lake Park, Kayaking, Birdwatching, Picnic areas, Lakefront walking paths, Serene environment |
Understanding Airbnb License Requirements & STR Laws in Long Branch (2025)
While Long Branch, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Long Branch to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Long Branch (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Long Branchbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grand Long Branch Home: 1 Block to Beach!
Entire Place • 7 bedrooms
NEW Beach House - 3 blocks to the beach!
Entire Place • 4 bedrooms
Full House (All 3 Units)
Entire Place • 8 bedrooms
Sunset Cove-House 5bdrms w/private pool & jacuzzi
Entire Place • 5 bedrooms
4 Br/1Ba House - 5 minute drive to the beach!
Entire Place • 4 bedrooms
8 min Walk to Beach*Passes*Secluded Waterfront*
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Long Branch (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Long Branch based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 6 | $553,998 | 197 | 4.87/5.0 |
| Inna | 3 | $317,319 | 74 | 4.99/5.0 |
| Mina Samir | 5 | $299,493 | 143 | 4.75/5.0 |
| Carolina | 1 | $153,062 | 86 | 5.00/5.0 |
| Adam | 1 | $151,426 | 15 | 4.93/5.0 |
| Killian | 1 | $138,664 | 39 | 4.92/5.0 |
| Nat | 1 | $133,886 | 21 | 4.95/5.0 |
| Jeffrey | 1 | $126,045 | 11 | 4.82/5.0 |
| Elana | 2 | $120,556 | 37 | 4.94/5.0 |
| Steve | 1 | $99,079 | 17 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Long Branch.
Dive Deeper: Advanced Long Branch STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Long Branch. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLong Branch Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Long Branch
- The Long Branch Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Long Branch, House properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 69% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.6%) offer potential for unique stay experiences.
Long Branch Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Long Branch
- The dominant room capacity in Long Branch is 3 bedrooms listings, making up 23% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 43.7% of the active Airbnb listings in Long Branch, indicating a high concentration in these sizes.
- A significant 49.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Long Branch.
Long Branch Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Long Branch
- The most common guest capacity trend in Long Branch vacation rentals is listings accommodating 8+ guests (34.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Long Branch STR market, accounting for 47.1% of listings.
- 54.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Long Branch.
- On average, properties in Long Branch are equipped to host 5.1 guests.
Long Branch Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Long Branch
- The most common availability pattern in Long Branch falls within the 271-366 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Long Branch (46%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Long Branch Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
17.6% of total
2 Nights
20 listings
23.5% of total
3 Nights
15 listings
17.6% of total
4-6 Nights
6 listings
7.1% of total
7-29 Nights
4 listings
4.7% of total
30+ Nights
25 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in Long Branch is 30+ Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.4%) caters to monthly stays (30+ nights) in Long Branch, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.4% of Long Branch hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Long Branch.
Long Branch Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
15.3% of total
Moderate
11 listings
12.9% of total
Firm
24 listings
28.2% of total
Strict
37 listings
43.5% of total
Cancellation Policy Insights for Long Branch
- The prevailing Airbnb cancellation policy trend in Long Branch is Strict, used by 43.5% of listings.
- A majority (71.7%) of hosts in Long Branch utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.5% market standard in Long Branch.
- With 43.5% using Strict terms, this is a viable option in Long Branch, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Long Branch.
Long Branch STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Long Branch
- The overall average booking lead time for vacation rentals in Long Branch is 48 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Long Branch.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Long Branch averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Long Branch (2025)
Amenity Prevalence
Amenity Insights for Long Branch
- Essential amenities in Long Branch that guests expect include: Air conditioning, Smoke alarm, Wifi, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Long Branch: Air conditioning, Smoke alarm, Wifi, Carbon monoxide alarm.
- Prioritize adding missing essentials: Carbon monoxide alarm.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Long Branch to stay competitive.
Long Branch Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Long Branch
- The typical guest profile for Airbnb in Long Branch consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.4% of guests.
- Key international markets include United States (94.4%) and DC (1.4%).
- Top languages spoken are English (62.7%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Long Branch Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Frankford Township | 12 | $5,929 | $554.99 | 44% |
| Brookfield | 12 | $5,547 | $514.70 | 47% |
| Spring Lake Heights | 17 | $5,356 | $682.58 | 41% |
| Town of Kingston | 13 | $5,217 | $436.73 | 48% |
| Town of Pleasant Valley | 31 | $5,146 | $494.41 | 41% |
| Town of East Hampton | 1,443 | $5,137 | $983.63 | 34% |
| Town of Pound Ridge | 19 | $4,977 | $526.06 | 44% |
| Town of Southampton | 1,346 | $4,973 | $965.01 | 33% |
| Bernardsville | 11 | $4,834 | $337.52 | 57% |
| Town of Putnam Valley | 53 | $4,770 | $417.58 | 46% |