Airbnb Market Analytics, Statistics and Data in Jersey City, New Jersey, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jersey City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jersey City:
How much do Airbnb hosts make on average per month in Jersey City?
The short-term rental market in Jersey City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,723 per month
- Strong performing properties (top 25%) make $4,702 or more
- Best-in-class properties (top 10%) achieve $7,543+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,426
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jersey City
The market in Jersey City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 64% occupancy rates
- Strong performing properties (top 25%) achieve 83% or higher
- Best-in-class properties (top 10%) reach 92%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jersey City
Daily rates in Jersey City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $135 per night
- Strong performing properties (top 25%) secure $229 or more
- Best-in-class properties (top 10%) pull in $361+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Jersey City
Peak Season (October, December, September)
- Revenue peaks at $4278.84 per month
- Occupancy rates reach 73.20%
- Daily rates average $197.94
Shoulder Season
- Revenue averages $3540.22 per month
- Occupancy maintains 58.23%
- Daily rates hold at $178.16
Low Season (March, February, January)
- Revenue drops to $1794.53 per month
- Occupancy decreases to 35.85%
- Daily rates adjust to $161.92
Is it still profitable to do Airbnb in Jersey City in 2025?
Yes! Jersey City demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 58% and strong monthly revenue averaging $3540 and As a mature market with 1267 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jersey City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Jersey City | The bustling heart of Jersey City, known for its proximity to the waterfront and Manhattan views. Perfect for tourists and business travelers seeking convenience and entertainment. | Liberty State Park, Exchange Place, Jersey City Waterfront, Colgate Clock, Pavonia-Newport Center |
| The Heights | A vibrant neighborhood with a diverse community and stunning views of the Manhattan skyline. Great for families and those wanting a local experience while still being close to the city. | Washington Park, The Heights community Cultural Center, View of NYC from Boulevard East, Local coffee shops and eateries, Historical architecture |
| Journal Square | A major transportation hub in Jersey City, Journal Square offers easy access to NYC by PATH train. Ideal for budget travelers and commuters. | The Landmark Loew's Jersey Theatre, Journal Square Plaza, Local markets and shops, Cultural festivals, Restaurants offering eclectic cuisines |
| Newport | A waterfront community known for its modern high-rises and beautiful views of the New York City skyline. A great area for visitors looking for luxury and convenience. | Newport Centre Mall, Liberty State Park, Hudson River Waterfront Walkway, Jersey City’s marina, Restaurants and bars by the water |
| Bergen-Lafayette | An up-and-coming neighborhood with a rich history and community vibe. Attractive for visitors interested in local culture and exploring lesser-known aspects of Jersey City. | Berry Lane Park, Local art installations, Montgomery Park, Community gardens, Historic district buildings |
| Van Vorst Park | A picturesque neighborhood known for its historic brownstones and vibrant community. Ideal for families and those who appreciate a charming environment. | Van Vorst Park, The historic district, Local farmers market, Art galleries, Boutique shops |
| Greenville | A diverse area with lower rental costs, showing signs of gentrification and community improvement. Great for those looking to invest in a growing neighborhood. | Mace's Crossing, Local parks, Community events, Historical sites, Growing dining scene |
| Liberty State Park | Not only a great park but also a neighborhood offering stunning views of the Statue of Liberty and Ellis Island. Attracts nature lovers and tourists alike. | Liberty Science Center, Liberty State Park itself, The Central Railroad of New Jersey Terminal, Picnic areas, Scenic waterfront walks |
Do you need a license for Airbnb in Jersey City?
We recommend checking directly with Jersey City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (17% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jersey City
20 Min to Times Sq Decorator’s House/4BR+3BATH/
Entire Place • 4 bedrooms
Huge 3 bedroom penthouse (Views)
Entire Place • 3 bedrooms
♛ Clean Luxury Home Mins To NYC Manhattan/Backyard
Entire Place • 5 bedrooms
Ultimate Luxury Getaway by NYC!
Entire Place • 7 bedrooms
SkyHouse JC - New 3BR Apt w/ Rooftop & Parking
Entire Place • 3 bedrooms
Huge 3BR 3.5BA Duplex w/Rooftop & NYC Views
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Jersey City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Robert | 38 | $1,164,457 | 618 | 3.38/5.0 |
| Bruno | 16 | $886,713 | 141 | 4.31/5.0 |
| Mia And Marc | 9 | $869,347 | 404 | 4.99/5.0 |
| Bp Stays. | 44 | $827,400 | 1094 | 3.98/5.0 |
| Hina | 11 | $710,300 | 339 | 4.33/5.0 |
| Dev And Jackie | 5 | $671,330 | 343 | 4.94/5.0 |
| 48632201 | 11 | $510,351 | 297 | 4.81/5.0 |
| David | 6 | $491,413 | 358 | 4.80/5.0 |
| Zara | 6 | $447,223 | 347 | 4.89/5.0 |
| Maria | 6 | $372,932 | 111 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Jersey City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.2%), with apartment & condo and house properties comprising 96.2% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (3.8% combined)
Room Capacity Distribution
Analysis of 1,267 properties in Jersey City shows that 1 bedroom properties are most prevalent, making up 38% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.6% of all listings.
Key Insights
- Most common: 1 bedroom (38%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 57.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,267 properties in Jersey City reveals that 2 guests properties dominate the market, representing 16.3% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 30.4% of the market.
Key Insights
- Most common capacity: 2 guests (16.3% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 30.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,267 properties in Jersey City, the most common availability pattern is 271-366 days (28% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (25.8% of properties).
Key Insights
- Most common availability window: 271-366 days (28%)
- Most common booking duration: 181-270 days (25.8%)
- Properties with high availability (180+ days): 50.8%
- Properties with long-term bookings (180+ days): 51.0%
Minimum Stay Distributions
1 Night
242 listings
22.8% of total
2 Nights
221 listings
20.8% of total
3 Nights
143 listings
13.5% of total
4-6 Nights
78 listings
7.3% of total
7-29 Nights
246 listings
23.2% of total
30+ Nights
132 listings
12.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.6%
- Mid-length stays (4-6 nights) represent 7.3% of listings
- Monthly+ stays (12.4%) suggest a stable extended-stay market
- High market flexibility with 57.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
11 listings
1.1% of total
Super Strict 30 Days
2 listings
0.2% of total
Flexible
104 listings
10.5% of total
Moderate
196 listings
19.7% of total
Firm
270 listings
27.2% of total
Strict
410 listings
41.3% of total
Key Insights
- Strict is the preferred policy at 41.3% of listings
- Stricter policies (Firm & Strict) dominate at 68.5% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 68.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 62 days
- Shortest booking windows are in Jan, Aug, Feb, averaging 37 days
- Spring shows the longest average booking window at 57 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Jersey City
Below is the distribution of amenities across listings in Jersey City:
Traveler Demographics
Key Insights
- Domestic travelers make up 59.3% of total guests, indicating a significant local market share.
- Primary international markets: Canada (7.1%) and Germany (5.6%)
- English is the top language at 64.5%, followed by Spanish (16%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for New York and Jersey City markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jersey City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Kingston | 11 | $8,281 | $500.11 | 49% |
| Berlin Township | 15 | $7,352 | $702.39 | 35% |
| Frankford Township | 10 | $7,076 | $504.38 | 44% |
| Penn Estates | 63 | $6,814 | $397.95 | 49% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Stroud Township | 126 | $6,313 | $429.12 | 44% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Town of Monroe | 24 | $6,190 | $693.85 | 36% |
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Town of Thompson | 70 | $5,836 | $534.64 | 39% |
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