Jersey City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Jersey City in 2025? Explore comprehensive Airbnb analytics for Jersey City, New Jersey, United States to uncover income potential. This 2025 STR market report for Jersey City, based on AirROI data from November 2024 to October 2025, reveals key trends in the bustling market of 1,349 active listings.
Whether you're considering an Airbnb investment in Jersey City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jersey City Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jersey City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jersey City (2025)
Understanding the monthly revenue variations for Airbnb listings in Jersey City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jersey City is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jersey City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,609+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,727 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,490 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,218, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jersey City
Jersey City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jersey City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jersey City:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jersey City
Average Daily Rate (ADR) Airbnb Trends in Jersey City (2025)
Effective short term rental pricing strategy in Jersey City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jersey City typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $367+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Jersey City
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Airbnb Seasonality Analysis & Trends in Jersey City (2025)
Peak Season (December, May, July)
- Revenue averages $4,208 per month
- Occupancy rates average 61.8%
- Daily rates average $194
Shoulder Season
- Revenue averages $3,606 per month
- Occupancy maintains around 56.4%
- Daily rates hold near $189
Low Season (January, February, November)
- Revenue drops to average $2,321 per month
- Occupancy decreases to average 44.3%
- Daily rates adjust to average $178
Seasonality Insights for Jersey City
- The Airbnb seasonality in Jersey City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jersey City's highest earning potential, with monthly revenues capable of climbing to $4,498, occupancy reaching a high of 65.8%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,949, occupancy could drop to 37.7%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jersey City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jersey City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jersey City (2025)
Exploring the top neighborhoods for short-term rentals in Jersey City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Jersey City | The bustling heart of Jersey City with a mix of residential and commercial spaces. Close to PATH trains for easy access to New York City, making it a prime choice for business and leisure travelers. | Liberty State Park, Jersey City Waterfront, Statue of Liberty views, Pavonia/Newport Mall, Exchange Place |
| Paulus Hook | A historic neighborhood with scenic views of Manhattan. This area features charming cobblestone streets and proximity to parks, attracting visitors looking for a quaint yet vibrant area. | Paulus Hook Park, Liberty Science Center, Jersey City Boardwalk, Piers and waterfront views, Local cafes and boutiques |
| The Heights | Known for its diverse community and cultural vibrancy, The Heights offers stunning views of the Manhattan skyline and an array of local eateries and shops, perfect for visitors seeking a local experience. | Morris Canal Park, Washington Park, Local art galleries, Restaurants and cafes, Views from Riverview-Fisk Park |
| Newport | A modern, bustling neighborhood with retail shops, dining, and parks. Its close proximity to the waterfront makes it attractive for families and young professionals. | Newport Centre Mall, Columbus Park, View of Manhattan skyline, Newport Green Park, Local dining options |
| Journal Square | A cultural hub with a mix of history and modern development. It has easy transport access to NYC and is often sought after for its affordability and community feel. | Journal Square Transportation Center, Historic venues, Local markets, The Landmark Loew’s Jersey Theatre, Diverse food scene |
| Gull’s Cove | A waterfront community with quick access to NYC. Ideal for those who want modern living combined with beautiful views. | Gull’s Cove Park, Hudson River views, Local dining, Playgrounds, Walking trails |
| Greenville | A neighborhood with rich history and close-knit community vibes. Attractions here appeal to those seeking authenticity and cultural experiences. | Light Rail Station, Local parks, Historic sites, Community events, Festivals |
| Bergen-Lafayette | A burgeoning area with significant investment and growth. Known for its artistic community and vibrant street life, it's becoming a popular choice for visitors seeking local experiences. | Berry Lane Park, Local art scenes, Coffee shops and restaurants, Community gardens, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Jersey City (2025)
Yes, Jersey City, New Jersey, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jersey City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Jersey City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jersey Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Premium Ultimate Luxury 7BR Premium Stay!
Entire Place • 7 bedrooms
Clean Luxury Home 13Mins To NYC Manhattan/Backyard
Entire Place • 5 bedrooms
6BR NYC Escape|2 Flr|MASSIVE Rooftop|Sleeps 16+!
Entire Place • 6 bedrooms
Spacious Home | 2-Car Garage |Yard |20 Min to NYC!
Entire Place • 4 bedrooms
SkyHouse JC - New 3BR Apt w/ Rooftop and Parking
Entire Place • 3 bedrooms
True 3-bed - 15 mins to NYC! Luxury Brownstone
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jersey City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jersey City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bp Stays. | 53 | $956,361 | 1764 | 4.70/5.0 |
| Mia | 10 | $927,723 | 652 | 4.93/5.0 |
| Robert | 35 | $776,691 | 604 | 3.97/5.0 |
| Empire Suites | 6 | $671,668 | 263 | 4.88/5.0 |
| David | 15 | $661,467 | 805 | 4.78/5.0 |
| Dev And Jackie | 5 | $655,518 | 501 | 4.95/5.0 |
| Alta Gama Luxury Rentals | 9 | $611,428 | 495 | 4.63/5.0 |
| Zara | 6 | $542,477 | 564 | 4.87/5.0 |
| Luca | 6 | $485,228 | 294 | 4.75/5.0 |
| Bruno | 24 | $477,351 | 219 | 4.49/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jersey City.
Dive Deeper: Advanced Jersey City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jersey City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJersey City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jersey City
- The Jersey City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.1% of the 1,349 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Jersey City, Apartment/Condo properties are the most common (70.1%), reflecting the local real estate landscape.
- Houses represent a significant 26.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.5%) offer potential for unique stay experiences.
Jersey City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jersey City
- The dominant room capacity in Jersey City is 1 bedroom listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.4% of the active Airbnb listings in Jersey City, indicating a high concentration in these sizes.
Jersey City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jersey City
- The most common guest capacity trend in Jersey City vacation rentals is listings accommodating 4 guests (15.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Jersey City STR market, accounting for 27.2% of listings.
- 25.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jersey City.
- On average, properties in Jersey City are equipped to host 3.2 guests.
Jersey City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jersey City
- The most common availability pattern in Jersey City falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jersey City (26.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jersey City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
167 listings
12.4% of total
2 Nights
103 listings
7.7% of total
3 Nights
34 listings
2.5% of total
4-6 Nights
58 listings
4.3% of total
7-29 Nights
569 listings
42.3% of total
30+ Nights
413 listings
30.7% of total
Key Insights
- The most prevalent minimum stay requirement in Jersey City is 7-29 Nights, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.7%) caters to monthly stays (30+ nights) in Jersey City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 42.3% of Jersey City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jersey City.
Jersey City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.2% of total
Limited
2 listings
0.2% of total
Super Strict 30 Days
2 listings
0.2% of total
Flexible
183 listings
13.7% of total
Moderate
244 listings
18.3% of total
Firm
572 listings
42.9% of total
Strict
328 listings
24.6% of total
Cancellation Policy Insights for Jersey City
- The prevailing Airbnb cancellation policy trend in Jersey City is Firm, used by 42.9% of listings.
- A majority (67.5%) of hosts in Jersey City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Jersey City.
- Regularly review your cancellation policy against competitors and market demand shifts in Jersey City.
Jersey City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jersey City
- The overall average booking lead time for vacation rentals in Jersey City is 36 days.
- Guests book furthest in advance for stays during October (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Jersey City.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Jersey City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jersey City (2025)
Amenity Prevalence
Amenity Insights for Jersey City
- Essential amenities in Jersey City that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jersey City: Wifi, Smoke alarm, Air conditioning, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning, Heating.
- Consider adding popular differentiators like Carbon monoxide alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jersey City to stay competitive.
Jersey City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jersey City
- The typical guest profile for Airbnb in Jersey City consists of a mix of domestic (64%) and international guests, often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 64.2% of guests.
- Key international markets include United States (64.2%) and United Kingdom (4.4%).
- Top languages spoken are English (52.3%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Jersey City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jersey City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Freeland | 10 | $9,465 | $755.73 | 40% |
| Berlin Township | 15 | $7,289 | $729.20 | 35% |
| Stroud Township | 141 | $5,934 | $488.89 | 41% |
| Spring Lake Heights | 17 | $5,658 | $715.85 | 39% |
| Town of Kingston | 12 | $5,654 | $468.91 | 46% |
| Frankford Township | 13 | $5,633 | $569.39 | 41% |
| Penn Estates | 50 | $5,567 | $430.94 | 46% |
| Pocono Township | 99 | $5,394 | $484.20 | 36% |
| Stone Harbor | 39 | $5,364 | $785.43 | 36% |
| Mount Pocono | 22 | $5,287 | $482.63 | 42% |