Hopewell Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Hopewell Township in 2025? Explore comprehensive Airbnb analytics for Hopewell Township, New Jersey, United States to uncover income potential. This 2025 STR market report for Hopewell Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Hopewell Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hopewell Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hopewell Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hopewell Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Hopewell Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hopewell Township is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hopewell Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,814+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,960 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,876 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,850, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hopewell Township
Hopewell Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hopewell Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hopewell Township:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hopewell Township
Average Daily Rate (ADR) Airbnb Trends in Hopewell Township (2025)
Effective short term rental pricing strategy in Hopewell Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hopewell Township typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $653+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $436 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Hopewell Township
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Airbnb Seasonality Analysis & Trends in Hopewell Township (2025)
Peak Season (May, August, April)
- Revenue averages $6,577 per month
- Occupancy rates average 51.1%
- Daily rates average $321
Shoulder Season
- Revenue averages $5,615 per month
- Occupancy maintains around 53.6%
- Daily rates hold near $314
Low Season (January, February, March)
- Revenue drops to average $2,799 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $293
Seasonality Insights for Hopewell Township
- The Airbnb seasonality in Hopewell Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hopewell Township's highest earning potential, with monthly revenues capable of climbing to $6,868, occupancy reaching a high of 59.3%, and ADRs peaking at $336.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,327, occupancy could drop to 27.3%, and ADRs may adjust down to $289.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hopewell Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hopewell Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hopewell Township (2025)
Exploring the top neighborhoods for short-term rentals in Hopewell Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Coolidge Park | A charming neighborhood with parks and scenic views. It's popular for families and outdoor enthusiasts, providing a peaceful retreat while being close to urban amenities. | Coolidge Park, Hopewell Borough, Delaware and Raritan Canal State Park, Hopewell Train Station, local restaurants and shops |
| Tollgate Farm | Known for its serene environment and spacious homes. This area attracts those seeking a quiet countryside experience, yet it’s just a short drive from city conveniences. | Tollgate Farm, Nature trails, local wineries, Farmland Preservation areas, community events |
| Pennington | A quaint and historic town with a vibrant community atmosphere. The charming streets and local events make it appealing for short-term visitors looking for a local experience. | Downtown Pennington, local boutiques, Pennington Market, The Pennington Playhouse, local parks |
| Sourland Mountain Preserve | This area attracts nature lovers and hikers due to its extensive trails and beautiful landscapes, making it perfect for outdoor retreats. | Sourland Mountain Preserve, hiking trails, wildlife viewing, scenic vistas, outdoor education programs |
| Washington Crossing | Rich in history, this area attracts visitors interested in the Revolutionary War and peaceful riverfront views, ideal for history buffs and those looking for tranquility. | Washington Crossing State Park, The New Jersey State Park, historical landmarks, Delaware River, scenic views |
| Hopewell Village | A historic area that provides a unique glimpse into the past with its preserved buildings, attracting visitors interested in history and architecture. | Hopewell Historic District, local museums, community events, historical tours, artisan shops |
| Ewing Township | A close proximity to educational institutions like The College of New Jersey makes it popular among students and visitors to the campus. | The College of New Jersey, Ewing Nature Center, local parks, community activities, Cultural events |
| Mercer Meadows | This large park area is great for families and individuals who enjoy nature and outdoor activities. It provides a variety of recreational options for visitors. | Mercer Meadows, cycling paths, hiking trails, picnic areas, playgrounds |
Understanding Airbnb License Requirements & STR Laws in Hopewell Township (2025)
While Hopewell Township, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hopewell Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hopewell Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hopewell Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home Farmhouse quiet serenity near town charm
Entire Place • 4 bedrooms
"The Townsend" - Hot Tub!
Entire Place • 4 bedrooms
Pennington Home w/ Deck ~ 9 Mi to Princeton!
Entire Place • 5 bedrooms
PepperMill Guest House & Cottages:
Entire Place • 3 bedrooms
Sneathen's Mill - Historic Lake Front Home
Entire Place • 3 bedrooms
Charming & Whimsical Historic River Home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hopewell Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hopewell Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scott | 1 | $181,223 | 13 | 5.00/5.0 |
| Evolve | 2 | $133,575 | 78 | 4.86/5.0 |
| Jamie | 1 | $132,620 | 210 | 4.94/5.0 |
| John | 1 | $89,815 | 19 | 5.00/5.0 |
| Ernesto | 1 | $84,900 | 39 | 4.95/5.0 |
| Avi And Tom | 1 | $78,267 | 154 | 4.88/5.0 |
| Stacey | 2 | $71,610 | 38 | 2.47/5.0 |
| Devon | 1 | $68,893 | 61 | 5.00/5.0 |
| Jessica | 1 | $64,780 | 13 | 5.00/5.0 |
| Carolyn | 1 | $51,075 | 63 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hopewell Township.
Dive Deeper: Advanced Hopewell Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hopewell Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHopewell Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hopewell Township
- The Hopewell Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hopewell Township, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, outdoor/unique (combined 8.4%) offer potential for unique stay experiences.
Hopewell Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hopewell Township
- The dominant room capacity in Hopewell Township is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 41.7% of the active Airbnb listings in Hopewell Township, indicating a high concentration in these sizes.
- A significant 41.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hopewell Township.
Hopewell Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hopewell Township
- The most common guest capacity trend in Hopewell Township vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Hopewell Township STR market, accounting for 45.8% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hopewell Township.
- On average, properties in Hopewell Township are equipped to host 4.3 guests.
Hopewell Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hopewell Township
- The most common availability pattern in Hopewell Township falls within the 181-270 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hopewell Township (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hopewell Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
39.1% of total
2 Nights
10 listings
43.5% of total
3 Nights
2 listings
8.7% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hopewell Township is 2 Nights, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Hopewell Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.5% of Hopewell Township hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hopewell Township.
Hopewell Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
21.7% of total
Moderate
8 listings
34.8% of total
Firm
5 listings
21.7% of total
Strict
5 listings
21.7% of total
Cancellation Policy Insights for Hopewell Township
- The prevailing Airbnb cancellation policy trend in Hopewell Township is Moderate, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.8% market standard in Hopewell Township.
- Regularly review your cancellation policy against competitors and market demand shifts in Hopewell Township.
Hopewell Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hopewell Township
- The overall average booking lead time for vacation rentals in Hopewell Township is 47 days.
- Guests book furthest in advance for stays during May (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Hopewell Township.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Hopewell Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hopewell Township (2025)
Amenity Prevalence
Amenity Insights for Hopewell Township
- Essential amenities in Hopewell Township that guests expect include: Smoke alarm, Free parking on premises, Bed linens, Heating, Wifi, Air conditioning, Hot water, TV, Essentials, Shampoo. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hopewell Township: Smoke alarm, Free parking on premises, Bed linens, Heating, Wifi, Air conditioning, Hot water, TV, Essentials, Shampoo.
- Prioritize adding missing essentials: TV, Essentials, Shampoo.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hopewell Township to stay competitive.
Hopewell Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hopewell Township
- The typical guest profile for Airbnb in Hopewell Township consists of primarily domestic travelers (92%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.0% of guests.
- Key international markets include United States (92%) and DC (2.9%).
- Top languages spoken are English (64.9%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hopewell Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |