Highlands Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Highlands in 2025? Explore comprehensive Airbnb analytics for Highlands, New Jersey, United States to uncover income potential. This 2025 STR market report for Highlands, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Highlands, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Highlands Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Highlands Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Highlands (2025)
Understanding the monthly revenue variations for Airbnb listings in Highlands is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Highlands is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Highlands across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,213+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,832 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,236 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,689, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Highlands
Highlands Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Highlands STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Highlands:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Highlands
Average Daily Rate (ADR) Airbnb Trends in Highlands (2025)
Effective short term rental pricing strategy in Highlands involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Highlands typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $520+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $254 per night.
- Entry-level properties (Bottom 25%) earn around $196 per night.
Average Daily Rate (ADR) Trend by Month in Highlands
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Airbnb Seasonality Analysis & Trends in Highlands (2025)
Peak Season (August, July, June)
- Revenue averages $6,860 per month
- Occupancy rates average 56.6%
- Daily rates average $350
Shoulder Season
- Revenue averages $3,905 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $318
Low Season (January, February, March)
- Revenue drops to average $2,316 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $290
Seasonality Insights for Highlands
- The Airbnb seasonality in Highlands shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Highlands's highest earning potential, with monthly revenues capable of climbing to $7,647, occupancy reaching a high of 63.1%, and ADRs peaking at $359.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,849, occupancy could drop to 30.6%, and ADRs may adjust down to $288.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Highlands.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Highlands seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Highlands (2025)
Exploring the top neighborhoods for short-term rentals in Highlands? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Highlands Historic District | Charming neighborhood with a rich history and picturesque streets. Attracts visitors interested in culture and history, perfect for immersive stays. | Highlands Historical Society, Twin Lights Historic Site, Sea Bright Beach, Navesink River, Mount Mitchill Scenic Overlook |
| Hudson Avenue | Vibrant waterfront area with scenic views of the water and easy access to recreational activities. Popular for its laid-back atmosphere and natural beauty. | Gateway National Recreation Area, Highlands Marina, Seastreak Ferry, Harbor Delight Fishing Charters |
| Twin Lights Scenic Overlook | Stunning landmark offering breathtaking views of the Atlantic coast and New York City skyline. Popular spot for tourists and photographers. | Twin Lights State Historic Site, Highlands Nature Sanctuary, Oceanic Bridge, Sandy Hook |
| Highlands Beach | A tranquil beach area ideal for families and beachgoers. Attracts those looking for a relaxing getaway by the sea. | Highlands Municipal Beach, Gunnison Beach, Sandy Hook Bay, local seafood restaurants |
| Bayshore Trail | Beautiful coastal trail perfect for walking, biking, and enjoying the scenery. Ideal for outdoor enthusiasts and nature lovers. | Bayshore Waterfront Park, Henry Hudson Trail, local wildlife viewing spots |
| Greenwood Lake | A picturesque lake area that draws visitors for its water activities and camping opportunities. Great for families and nature experiences. | Greenwood Lake, local parks, fishing spots |
| Local Breweries and Wineries | Emerging scene with local craft breweries and wineries that attracts tourists and locals alike, providing unique experiences and tastings. | Carton Brewing Company, First Avenue Park, local wine tours |
| Local Arts and Culture Venues | Home to various local events, art galleries, and cultural performances. Attracts those interested in arts and community engagements. | Arts Council of the Bayshore, local artist studios, community festivals |
Understanding Airbnb License Requirements & STR Laws in Highlands (2025)
While Highlands, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Highlands to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Highlands (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Highlandsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish Home w King Beds, Walk to Beach & Downtown
Entire Place • 4 bedrooms
Stunning Oceanfront Family/Executive Retreat
Entire Place • 9 bedrooms
NJ Paradise Tiki Hut: 5 mins to the beach!
Entire Place • 4 bedrooms
4Season JerseyShoreHouse close 2 beach & ferry2NYC
Entire Place • 3 bedrooms
Highlands Family Surf House
Entire Place • 2 bedrooms
Surfside Beach house w ocean & NYC skyline views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Highlands (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Highlands based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ronald | 4 | $181,242 | 348 | 4.97/5.0 |
| Kat | 1 | $132,951 | 59 | 4.98/5.0 |
| Kara | 1 | $128,498 | 28 | 4.82/5.0 |
| Bronwyn | 3 | $98,669 | 256 | 4.95/5.0 |
| Shawn | 1 | $97,650 | 45 | 4.89/5.0 |
| Cherisse | 1 | $87,921 | 48 | 5.00/5.0 |
| Ted | 1 | $75,491 | 12 | 4.83/5.0 |
| Loredana | 1 | $71,729 | 14 | 5.00/5.0 |
| Elliot | 1 | $67,004 | 20 | 4.90/5.0 |
| Mia | 2 | $65,858 | 40 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Highlands.
Dive Deeper: Advanced Highlands STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Highlands. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHighlands Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Highlands
- The Highlands Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Highlands, House properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 68% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Highlands Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Highlands
- The dominant room capacity in Highlands is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.0% of the active Airbnb listings in Highlands, indicating a high concentration in these sizes.
- A significant 34.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Highlands.
Highlands Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Highlands
- The most common guest capacity trend in Highlands vacation rentals is listings accommodating 2 guests (22%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Highlands STR market, accounting for 44.0% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Highlands.
- On average, properties in Highlands are equipped to host 4.4 guests.
Highlands Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Highlands
- The most common availability pattern in Highlands falls within the 181-270 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Highlands (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Highlands Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
23.4% of total
2 Nights
18 listings
38.3% of total
3 Nights
5 listings
10.6% of total
4-6 Nights
3 listings
6.4% of total
7-29 Nights
6 listings
12.8% of total
30+ Nights
4 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in Highlands is 2 Nights, adopted by 38.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.7%) of the Highlands Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.3% of Highlands hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Highlands.
Highlands Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.2% of total
Flexible
2 listings
4.4% of total
Moderate
12 listings
26.7% of total
Firm
11 listings
24.4% of total
Strict
19 listings
42.2% of total
Cancellation Policy Insights for Highlands
- The prevailing Airbnb cancellation policy trend in Highlands is Strict, used by 42.2% of listings.
- A majority (66.6%) of hosts in Highlands utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.2% market standard in Highlands.
- With 42.2% using Strict terms, this is a viable option in Highlands, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Highlands.
Highlands STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Highlands
- The overall average booking lead time for vacation rentals in Highlands is 46 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Highlands.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Highlands averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Highlands (2025)
Amenity Prevalence
Amenity Insights for Highlands
- Essential amenities in Highlands that guests expect include: Air conditioning, Smoke alarm, Carbon monoxide alarm, TV, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Highlands: Air conditioning, Smoke alarm, Carbon monoxide alarm, TV, Wifi, Heating.
- Prioritize adding missing essentials: TV, Wifi, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Highlands to stay competitive.
Highlands Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Highlands
- The typical guest profile for Airbnb in Highlands consists of primarily domestic travelers (94%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.1% of guests.
- Key international markets include United States (94.1%) and Canada (1.7%).
- Top languages spoken are English (68.9%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and New Jersey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Highlands Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Town of Monroe | 23 | $5,561 | $686.61 | 33% |