Hackensack Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Hackensack in 2025? Explore comprehensive Airbnb analytics for Hackensack, New Jersey, United States to uncover income potential. This 2025 STR market report for Hackensack, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Hackensack, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hackensack Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hackensack Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hackensack (2025)
Understanding the monthly revenue variations for Airbnb listings in Hackensack is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hackensack is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hackensack across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,459+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,800 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,010 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,243, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hackensack
Hackensack Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hackensack STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hackensack:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hackensack
Average Daily Rate (ADR) Airbnb Trends in Hackensack (2025)
Effective short term rental pricing strategy in Hackensack involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hackensack typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Hackensack
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Airbnb Seasonality Analysis & Trends in Hackensack (2025)
Peak Season (May, July, June)
- Revenue averages $3,359 per month
- Occupancy rates average 61.3%
- Daily rates average $142
Shoulder Season
- Revenue averages $2,813 per month
- Occupancy maintains around 56.1%
- Daily rates hold near $143
Low Season (January, February, March)
- Revenue drops to average $1,658 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $139
Seasonality Insights for Hackensack
- The Airbnb seasonality in Hackensack shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hackensack's highest earning potential, with monthly revenues capable of climbing to $3,577, occupancy reaching a high of 65.3%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,517, occupancy could drop to 36.8%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hackensack.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hackensack seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hackensack (2025)
Exploring the top neighborhoods for short-term rentals in Hackensack? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hackensack Riverfront | A scenic area along the Hackensack River with beautiful parks and waterfront views. Ideal for families and those looking to enjoy outdoor activities like walking, biking, and picnicking. | Hackensack Riverwalk, Berry Lane Park, Kennedy Park, NJ Transit Hackensack Station, The Shops at Riverside |
| Downtown Hackensack | The heart of the city with a bustling atmosphere, historic buildings, and numerous shops and restaurants. Great for visitors who want to experience local culture and events. | Hackensack Cultural Arts Center, The New Jersey Naval Museum, Main Street shopping district, Bergen County Courthouse, Hackensack Symphony Orchestra |
| Johnson Park | A residential neighborhood with proximity to local schools and parks, making it suitable for families and longer-term stays. Quiet and community-oriented with easy access to amenities. | Johnson Park, Hackensack High School, Bergen County Audubon Society, Hackensack University Medical Center, local dining spots |
| Andover Township | A suburban area with spacious properties, appealing to those looking for longer stays in a quieter environment, while still being close to urban amenities. | local parks, dining options, proximity to major highways, shopping centers |
| New Bridge Landing | Historically significant area with landmarks and easy access to the river. Offers a unique experience for history enthusiasts and those interested in local heritage. | New Bridge Landing Historical Park, The Steuben House, The Clark House, local historical sites |
| Teaneck | A nearby township with diverse communities and plenty of parks, it appeals to both families and young professionals looking for a balance of suburban life and city access. | Votee Park, Teaneck Creek Conservancy, local shops and restaurants, Teaneck Dog Park |
| Overpeck Park | A large park offering recreational activities and beautiful natural scenery, suitable for travelers who enjoy the outdoors and family-friendly activities. | Overpeck County Park, walking/biking trails, sports facilities, children's playgrounds |
| Paramus | A shopping and commercial hub close to Hackensack, attracting visitors looking for retail therapy and dining options, with a variety of entertainment. | Garden State Plaza, Paramus Park Mall, local restaurants, Cinemark Paramus |
Understanding Airbnb License Requirements & STR Laws in Hackensack (2025)
While Hackensack, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hackensack to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hackensack (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hackensackbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Perfectly Located Family/ Filming Gem!
Entire Place • 3 bedrooms
King Bed, FREE Parking, Near NYC & American Dream
Entire Place • 3 bedrooms
Airy Apt Free Parking Near NYC + King Size Bed
Entire Place • 3 bedrooms
Modern Apt FREE Parking Near NYC & American Dream
Entire Place • 3 bedrooms
2 King Bed 2 Bath Easy ride to NYC and Shopping
Entire Place • 2 bedrooms
Huge 2 Bed 2 Bath Easy ride to NYC & Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hackensack (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hackensack based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Irene | 4 | $214,111 | 231 | 4.97/5.0 |
| Lh Augustin | 3 | $161,965 | 219 | 4.90/5.0 |
| Tricia | 4 | $99,333 | 213 | 4.89/5.0 |
| Karen | 1 | $84,045 | 68 | 4.96/5.0 |
| Percia | 1 | $66,114 | 44 | 4.95/5.0 |
| Natasha | 1 | $62,132 | 33 | 4.88/5.0 |
| Lina And Andres | 2 | $61,067 | 58 | 2.46/5.0 |
| Luisa | 1 | $59,893 | 83 | 4.70/5.0 |
| Ira | 1 | $47,038 | 60 | 4.95/5.0 |
| Cindy And Nelson | 1 | $39,064 | 37 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hackensack.
Dive Deeper: Advanced Hackensack STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hackensack. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHackensack Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hackensack
- The Hackensack Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.2% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hackensack, Apartment/Condo properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 38.5% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.9%) offer potential for unique stay experiences.
Hackensack Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hackensack
- The dominant room capacity in Hackensack is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Hackensack, indicating a high concentration in these sizes.
Hackensack Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hackensack
- The most common guest capacity trend in Hackensack vacation rentals is listings accommodating 2 guests (23.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hackensack STR market, accounting for 40.4% of listings.
- 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hackensack.
- On average, properties in Hackensack are equipped to host 3.3 guests.
Hackensack Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hackensack
- The most common availability pattern in Hackensack falls within the 91-180 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hackensack (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hackensack Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
46.7% of total
2 Nights
7 listings
15.6% of total
3 Nights
7 listings
15.6% of total
4-6 Nights
6 listings
13.3% of total
30+ Nights
4 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hackensack is 1 Night, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Hackensack Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.7% of Hackensack hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hackensack.
Hackensack Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
13.3% of total
Moderate
16 listings
35.6% of total
Firm
6 listings
13.3% of total
Strict
17 listings
37.8% of total
Cancellation Policy Insights for Hackensack
- The prevailing Airbnb cancellation policy trend in Hackensack is Strict, used by 37.8% of listings.
- A majority (51.1%) of hosts in Hackensack utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.8% market standard in Hackensack.
- With 37.8% using Strict terms, this is a viable option in Hackensack, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hackensack.
Hackensack STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hackensack
- The overall average booking lead time for vacation rentals in Hackensack is 37 days.
- Guests book furthest in advance for stays during November (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (42 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Hackensack.
- Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Hackensack averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hackensack (2025)
Amenity Prevalence
Amenity Insights for Hackensack
- Essential amenities in Hackensack that guests expect include: Wifi, Smoke alarm, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hackensack: Wifi, Smoke alarm, Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hackensack to stay competitive.
Hackensack Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hackensack
- The typical guest profile for Airbnb in Hackensack consists of primarily domestic travelers (75%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 75.4% of guests.
- Key international markets include United States (75.4%) and Canada (6.5%).
- Top languages spoken are English (57.5%) followed by Spanish (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hackensack Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |