Gloucester Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Gloucester Township in 2025? Explore comprehensive Airbnb analytics for Gloucester Township, New Jersey, United States to uncover income potential. This 2025 STR market report for Gloucester Township, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Gloucester Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gloucester Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gloucester Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gloucester Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Gloucester Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gloucester Township is typically June, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gloucester Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,343+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,169 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,741 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $790, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gloucester Township
Gloucester Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gloucester Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gloucester Township:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gloucester Township
Average Daily Rate (ADR) Airbnb Trends in Gloucester Township (2025)
Effective short term rental pricing strategy in Gloucester Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gloucester Township typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $462+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Gloucester Township
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Airbnb Seasonality Analysis & Trends in Gloucester Township (2025)
Peak Season (June, July, May)
- Revenue averages $3,871 per month
- Occupancy rates average 50.2%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,185 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $173
Low Season (January, February, December)
- Revenue drops to average $1,315 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $214
Seasonality Insights for Gloucester Township
- The Airbnb seasonality in Gloucester Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gloucester Township's highest earning potential, with monthly revenues capable of climbing to $4,311, occupancy reaching a high of 59.8%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,210, occupancy could drop to 24.5%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gloucester Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gloucester Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gloucester Township (2025)
Exploring the top neighborhoods for short-term rentals in Gloucester Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cherry Hill | Close proximity to Philadelphia, popular among business travelers and tourists visiting the city. Features good shopping and dining options. | Garden State Discovery Museum, Cherry Hill Mall, Pennsauken Country Club, Cooper River Park, Historic Woodcrest |
| Washington Township | Suburban community with family-friendly amenities, parks, and schools. Attractive for families visiting the area or in need of temporary housing. | Washington Lake Park, Barclay Farmstead, Voorhees Town Center, Checkmate Park, Clementon Park & Splash World |
| Deptford Township | Offers a blend of shopping and suburban life, popular for those visiting the nearby area and looking for affordable stays. | Deptford Mall, Almonesson Lake Park, Rowan University, Arts and Crafts Festival, Local dining spots |
| Blackwood | A small suburban town with easy access to major highways and attractions in nearby Gloucester County. Great for travelers looking for a quieter setting. | Little Gloucester County Park, Blackwood Antique Mall, The Country Club, Local diners and cafes, Outdoor recreation areas |
| Clementon | Known for its amusement park and water park, attracting families and thrill-seekers. A good location for short-term rentals during peak summer season. | Clementon Park & Splash World, Clementon Lake Park, Outdoor sports facilities, Family-friendly dining, Local events |
| Lawnside | Historical town with a rich cultural background. Attracts visitors interested in history and culture, close to urban amenities. | Lawnside Historic District, Local museums, Outdoor parks, Cultural events, Cafes and shops |
| Haddonfield | Charming town known for its historic homes and shopping district. Popular with tourists looking for a quaint small-town experience. | Haddonfield Historic District, The Tinseltown Theater, Local artisanal shops, Coles Hill, Haddonfield Memorial High School |
| Echelon | A rapidly developing area with a mix of residential and commercial spaces. Suitable for travelers seeking modern amenities and convenience. | Echelon Mall, Local restaurants, Parks and recreation areas, Nearby shopping, Access to major routes |
Understanding Airbnb License Requirements & STR Laws in Gloucester Township (2025)
While Gloucester Township, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gloucester Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Gloucester Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gloucester Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 Bedroom House located on Secluded 50 acres
Entire Place • 3 bedrooms
2 Bedroom House located on Secluded 50 acres
Entire Place • 2 bedrooms
Luxury 5bd, sleeps 8, 20 min from Philadelphia
Entire Place • 5 bedrooms
Pool Palace_ PremiumOutlets_Rt42
Entire Place • 5 bedrooms
1 Bedroom House located on Secluded 50 acres
Entire Place • 1 bedroom
Escape to Peace in Our Top-Rated Private Studio
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gloucester Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gloucester Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| North Star Travelers | 8 | $223,392 | 44 | 2.79/5.0 |
| Property Investor | 2 | $54,765 | 30 | 4.63/5.0 |
| Host #251180338 | 1 | $45,617 | 32 | 4.81/5.0 |
| Rodolfho | 1 | $28,997 | 26 | 5.00/5.0 |
| Sandra | 1 | $28,121 | 49 | 4.67/5.0 |
| David | 2 | $27,831 | 32 | 4.79/5.0 |
| Host #138035118 | 1 | $24,804 | 19 | 0.00/5.0 |
| Fifth And Royal Properties | 1 | $20,049 | 71 | 4.75/5.0 |
| Host #373344900 | 1 | $17,141 | 50 | 4.98/5.0 |
| Rhonda | 3 | $16,662 | 96 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gloucester Township.
Dive Deeper: Advanced Gloucester Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gloucester Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGloucester Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gloucester Township
- The Gloucester Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Gloucester Township, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.2%) offer potential for unique stay experiences.
Gloucester Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gloucester Township
- The dominant room capacity in Gloucester Township is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Gloucester Township, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gloucester Township.
Gloucester Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gloucester Township
- The most common guest capacity trend in Gloucester Township vacation rentals is listings accommodating 2 guests (45.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Gloucester Township STR market, accounting for 62.5% of listings.
- A significant 45.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Gloucester Township.
- 20.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gloucester Township.
- On average, properties in Gloucester Township are equipped to host 3.2 guests.
Gloucester Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gloucester Township
- The most common availability pattern in Gloucester Township falls within the 271-366 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gloucester Township (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gloucester Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
63.2% of total
2 Nights
6 listings
31.6% of total
3 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Gloucester Township is 1 Night, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.8%) of the Gloucester Township Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.2% of Gloucester Township hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gloucester Township.
Gloucester Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
52.9% of total
Moderate
2 listings
11.8% of total
Firm
1 listings
5.9% of total
Strict
5 listings
29.4% of total
Cancellation Policy Insights for Gloucester Township
- The prevailing Airbnb cancellation policy trend in Gloucester Township is Flexible, used by 52.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.9% market standard in Gloucester Township.
- Given the high prevalence of Flexible policies (52.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Gloucester Township.
Gloucester Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gloucester Township
- The overall average booking lead time for vacation rentals in Gloucester Township is 29 days.
- Guests book furthest in advance for stays during December (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (42 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Gloucester Township.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Gloucester Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gloucester Township (2025)
Amenity Prevalence
Amenity Insights for Gloucester Township
- Essential amenities in Gloucester Township that guests expect include: Air conditioning, Wifi, Carbon monoxide alarm, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gloucester Township: Air conditioning, Wifi, Carbon monoxide alarm, Smoke alarm, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gloucester Township to stay competitive.
Gloucester Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gloucester Township
- The typical guest profile for Airbnb in Gloucester Township consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.9% of guests.
- Key international markets include United States (90.9%) and Canada (1.8%).
- Top languages spoken are English (62.3%) followed by Spanish (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gloucester Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Polk Township | 16 | $5,273 | $422.25 | 37% |