Ewing Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Ewing Township in 2025? Explore comprehensive Airbnb analytics for Ewing Township, New Jersey, United States to uncover income potential. This 2025 STR market report for Ewing Township, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Ewing Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ewing Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ewing Township Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ewing Township (2025)
Understanding the monthly revenue variations for Airbnb listings in Ewing Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ewing Township is typically November, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ewing Township across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,257+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,596 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $496 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $191, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ewing Township
Ewing Township Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ewing Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ewing Township:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ewing Township
Average Daily Rate (ADR) Airbnb Trends in Ewing Township (2025)
Effective short term rental pricing strategy in Ewing Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ewing Township typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Ewing Township
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Airbnb Seasonality Analysis & Trends in Ewing Township (2025)
Peak Season (November, July, December)
- Revenue averages $1,662 per month
- Occupancy rates average 42.9%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,436 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $101
Low Season (January, February, March)
- Revenue drops to average $827 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $95
Seasonality Insights for Ewing Township
- The Airbnb seasonality in Ewing Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ewing Township's highest earning potential, with monthly revenues capable of climbing to $1,737, occupancy reaching a high of 50.4%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $730, occupancy could drop to 25.3%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ewing Township.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ewing Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ewing Township (2025)
Exploring the top neighborhoods for short-term rentals in Ewing Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ewing Center | This area serves as the commercial hub of Ewing Township, making it convenient for visitors looking for quick access to retail and dining options. It’s also close to public transportation. | Ewing Township Historical Society, The College of New Jersey, local shops and eateries, Ewing Waterfront Park |
| West Trenton | A quieter area with a suburban feel, ideal for families or longer stays. Close to the Delaware River and parks, it offers a relaxing retreat. | Baldwin Park, Washington Crossing State Park, local nature trails, Scudder Falls Bridge |
| Trenton-Mercer Airport vicinity | Attracts travelers looking for convenience to the airport, making it favorable for short-term stays before flights. Nearby hotel and dining options enhance its appeal. | Trenton-Mercer Airport, local restaurants, business parks, Switlik Park |
| Lower Makefield Township | Adjacent to Ewing, it offers a suburban environment with access to various parks and recreation areas, appealing to families and nature lovers. | Bicentennial Park, Makefield Highlands Golf Club, local playgrounds, community events |
| Bear Tavern | A historic neighborhood known for its charming residences and proximity to parks, it appeals to visitors seeking a rustic yet comfortable stay. | Twelve Mile Circle, Bear Tavern Park, local wineries, Baldwin Creek |
| Ewing Township Parks | Home to several parks and outdoor recreational activities, perfect for guests looking to enjoy nature and outdoor sports. | Ewing Community Park, Benton Park, Cynthia's Landing, lots of walking trails |
| Nearby Princeton | Just a short drive away, Princeton offers cultural and educational attractions, drawing visitors interested in academia and history. | Princeton University, Princeton University Art Museum, Nassau Hall, McCarter Theatre Center |
| Scotch Road | An essential business and commercial corridor, this area provides easy access to various amenities, appealing to business travelers and tourists alike. | local businesses and restaurants, proximity to highways, community events nearby, shopping centers |
Understanding Airbnb License Requirements & STR Laws in Ewing Township (2025)
While Ewing Township, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ewing Township to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ewing Township (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ewing Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
River Hill House: 7-Bedroom Vacation Home & Venue
Entire Place • 7 bedrooms
6-Bdrm Oasis Private Pool, Sesame Place, Princeton
Entire Place • 6 bedrooms
Cozy InnerCityWrhs distrct Apt
Entire Place • 3 bedrooms
Family Friendly Apartment in a Quiet Neighborhood
Entire Place • 2 bedrooms
Cozy 2-bedroom home on quiet dead end street
Entire Place • 2 bedrooms
Entire 1Bd/1Br Tiny House Near TCNJ & Capitol
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ewing Township (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ewing Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chialing | 1 | $135,251 | 105 | 4.99/5.0 |
| Alexandra | 3 | $85,240 | 269 | 4.82/5.0 |
| Natalie | 14 | $49,142 | 98 | 4.91/5.0 |
| Danielle | 1 | $45,016 | 73 | 4.90/5.0 |
| Rashida | 1 | $41,701 | 37 | 4.76/5.0 |
| Emanuel | 1 | $30,288 | 214 | 4.81/5.0 |
| Eva | 1 | $26,853 | 114 | 4.98/5.0 |
| Natalie | 6 | $23,868 | 41 | 4.96/5.0 |
| Urvashi | 1 | $18,535 | 21 | 4.86/5.0 |
| Cathi | 1 | $17,064 | 25 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ewing Township.
Dive Deeper: Advanced Ewing Township STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ewing Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEwing Township Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ewing Township
- The Ewing Township Airbnb market composition is heavily skewed towards Private Room listings, which make up 60% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ewing Township, House properties are the most common (74.5%), reflecting the local real estate landscape.
- Houses represent a significant 74.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Ewing Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ewing Township
- The dominant room capacity in Ewing Township is 2 bedrooms listings, making up 10.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 20.0% of the active Airbnb listings in Ewing Township, indicating a high concentration in these sizes.
Ewing Township Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ewing Township
- The most common guest capacity trend in Ewing Township vacation rentals is listings accommodating 2 guests (10.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 7 guests dominate the Ewing Township STR market, accounting for 16.4% of listings.
- 12.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ewing Township.
- On average, properties in Ewing Township are equipped to host 1.4 guests.
Ewing Township Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ewing Township
- The most common availability pattern in Ewing Township falls within the 271-366 days range, representing 65.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ewing Township (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ewing Township Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
29.1% of total
2 Nights
7 listings
12.7% of total
3 Nights
2 listings
3.6% of total
4-6 Nights
3 listings
5.5% of total
7-29 Nights
20 listings
36.4% of total
30+ Nights
7 listings
12.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ewing Township is 7-29 Nights, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.7%) caters to monthly stays (30+ nights) in Ewing Township, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 36.4% of Ewing Township hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ewing Township.
Ewing Township Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
27.8% of total
Moderate
4 listings
7.4% of total
Firm
6 listings
11.1% of total
Strict
29 listings
53.7% of total
Cancellation Policy Insights for Ewing Township
- The prevailing Airbnb cancellation policy trend in Ewing Township is Strict, used by 53.7% of listings.
- A majority (64.8%) of hosts in Ewing Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.7% market standard in Ewing Township.
- With 53.7% using Strict terms, this is a viable option in Ewing Township, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ewing Township.
Ewing Township STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ewing Township
- The overall average booking lead time for vacation rentals in Ewing Township is 19 days.
- Guests book furthest in advance for stays during May (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (26 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Ewing Township.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Ewing Township averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ewing Township (2025)
Amenity Prevalence
Amenity Insights for Ewing Township
- Essential amenities in Ewing Township that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, First aid kit, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ewing Township: Smoke alarm, Wifi, Carbon monoxide alarm.
- Prioritize adding missing essentials: Carbon monoxide alarm.
- Consider adding popular differentiators like Fire extinguisher or First aid kit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ewing Township to stay competitive.
Ewing Township Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ewing Township
- The typical guest profile for Airbnb in Ewing Township consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.1% of guests.
- Key international markets include United States (91.1%) and DC (1.5%).
- Top languages spoken are English (64.1%) followed by Spanish (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Newark.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ewing Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 16 | $8,354 | $673.13 | 35% |
| Freeland | 11 | $8,080 | $688.95 | 38% |
| Frankford Township | 12 | $5,929 | $554.99 | 44% |
| Brookfield | 12 | $5,547 | $514.70 | 47% |
| Spring Lake Heights | 17 | $5,356 | $682.58 | 41% |
| Penn Estates | 56 | $5,264 | $401.39 | 47% |
| Town of Kingston | 13 | $5,217 | $436.73 | 48% |
| Town of Pleasant Valley | 31 | $5,146 | $494.41 | 41% |
| Town of Pound Ridge | 19 | $4,977 | $526.06 | 44% |
| Knowlton Township | 13 | $4,940 | $347.62 | 48% |