Airbnb Market Analytics, Statistics and Data in Cape May, New Jersey, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cape May? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cape May:
How much do Airbnb hosts make on average per month in Cape May?
The short-term rental market in Cape May shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,086 per month
- Strong performing properties (top 25%) make $8,519 or more
- Best-in-class properties (top 10%) achieve $15,248+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,920
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cape May
The market in Cape May shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cape May
Daily rates in Cape May vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $382 per night
- Strong performing properties (top 25%) secure $645 or more
- Best-in-class properties (top 10%) pull in $1,087+ per night
- Entry-level properties (bottom 25%) earn around $282
Daily Rate Variations by Month
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Seasonality patterns in Cape May
Peak Season (August, July, June)
- Revenue peaks at $14131.77 per month
- Occupancy rates reach 69.97%
- Daily rates average $608.47
Shoulder Season
- Revenue averages $7352.45 per month
- Occupancy maintains 39.94%
- Daily rates hold at $537.76
Low Season (February, November, January)
- Revenue drops to $3198.60 per month
- Occupancy decreases to 18.05%
- Daily rates adjust to $487.99
Is it still profitable to do Airbnb in Cape May in 2025?
Yes! Cape May demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $7352 and With 285 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cape May
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Washington Street Mall | A vibrant outdoor shopping district known for its historic charm, offering a variety of boutiques, restaurants, and galleries. It's a central hub for tourists looking to experience Cape May's unique shopping and dining. | Washington Street Mall, Cape May Lighthouse, Congress Hall, Cape May Historic District, Cape May Stage |
| Cape May Beach | Famous for its beautiful sandy beaches and family-friendly atmosphere, this area attracts beach-goers and vacationers seeking a relaxing time by the ocean. | Cape May Beach, The Cove, Petersen's Beach, Sunset Beach, Cape May Sea Turtle Project |
| Mallard Lakes | A peaceful lakeside community offering a tranquil retreat with access to nature trails and recreational activities. Ideal for families and nature lovers. | Mallard Lakes, Nature Trails, Fishing Spots, Bird Watching, Kayaking Opportunities |
| Victorian District | Known for its stunning Victorian architecture, this neighborhood offers a glimpse into Cape May's rich history. Great for guests who appreciate culture and aesthetics. | Emlen Physick Estate, Cape May Convention Hall, The Colonial House, The Masthope House, The Cape May Museum |
| Beach Avenue | A picturesque area lined with beachfront accommodations and great ocean views, perfect for those looking for a classic beach vacation experience. | Beach Avenue, Cape May Boardwalk, Cape May Point State Park, Surfing and Water Sports, Whale Watching Tours |
| West Cape May | A quaint and charming town known for its small-town feel, local shops, and farmers' markets. Attracts guests who want to experience a more laid-back atmosphere. | Willow Creek Winery, West Cape May Nature Trail, Cape May Market, Local Art Galleries, Shopping at Local Boutiques |
| Cape May Point | A scenic coastal area known for its natural beauty and bird-watching opportunities. Ideal for outdoor enthusiasts and families looking to explore nature. | Cape May Point State Park, The Lighthouse at Cape May Point, Birdwatching, Nature Trails, Scenic Beaches |
| Rio Grande | A suburban area near Cape May, offering more affordable accommodations while still being close to beach activities. Attractive for budget-conscious travelers. | Morey's Piers, Jungle Jim's, The Wildwoods, Local Shopping Districts, Access to Cape May |
Do you need a license for Airbnb in Cape May?
We recommend checking directly with Cape May's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cape May
'The Abbey" - Historic Beach Block Villa
Entire Place • 7 bedrooms
Luxury Oceanfront Penthouse Sweeping View &Hot tub
Entire Place • 4 bedrooms
NEW home ~ GREAT location
Entire Place • 6 bedrooms
The Breakers - Charming beach block Victorian home
Entire Place • 8 bedrooms
The Cape May Diamond
Entire Place • 9 bedrooms
Empress of Cape May Victorian Whole House Rental
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Cape May
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bonnie | 6 | $833,201 | 51 | 3.32/5.0 |
| Jacob | 2 | $524,681 | 68 | 4.96/5.0 |
| Julia | 4 | $443,592 | 267 | 4.93/5.0 |
| Lisa | 3 | $428,380 | 99 | 4.86/5.0 |
| Andrew | 5 | $421,749 | 219 | 4.72/5.0 |
| Joseph | 17 | $406,539 | 101 | 2.15/5.0 |
| Anna | 4 | $379,598 | 151 | 5.00/5.0 |
| Tiffany | 3 | $360,316 | 91 | 4.95/5.0 |
| Michael | 6 | $353,308 | 204 | 4.67/5.0 |
| Kelly | 2 | $322,736 | 96 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cape May
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87%), with house and apartment & condo properties comprising 88.0% of inventory
Room Capacity Distribution
Analysis of 285 properties in Cape May shows that 2 bedrooms properties are most prevalent, making up 27.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 50.5% of all listings.
Key Insights
- Most common: 2 bedrooms (27.7%)
- Least common: 4 bedrooms (11.9%)
- Market concentration: 50.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 285 properties in Cape May reveals that 8+ guests properties dominate the market, representing 35.4% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 55.1% of the market.
Key Insights
- Most common capacity: 8+ guests (35.4% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 55.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 285 properties in Cape May, the most common availability pattern is 181-270 days (41.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (41.4% of properties).
Key Insights
- Most common availability window: 181-270 days (41.8%)
- Most common booking duration: 91-180 days (41.4%)
- Properties with high availability (180+ days): 82.1%
- Properties with long-term bookings (180+ days): 20.4%
Minimum Stay Distributions
1 Night
44 listings
16.7% of total
2 Nights
109 listings
41.3% of total
3 Nights
65 listings
24.6% of total
4-6 Nights
8 listings
3% of total
7-29 Nights
19 listings
7.2% of total
30+ Nights
19 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.0%
- Mid-length stays (4-6 nights) represent 3% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 82.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
3 listings
1.2% of total
Super Strict 30 Days
2 listings
0.8% of total
Super Strict 60 Days
10 listings
3.9% of total
Non-refundable
3 listings
1.2% of total
Flexible
14 listings
5.5% of total
Moderate
30 listings
11.8% of total
Firm
64 listings
25.2% of total
Strict
128 listings
50.4% of total
Key Insights
- Strict is the preferred policy at 50.4% of listings
- Stricter policies (Firm & Strict) dominate at 75.6% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- The market supports stricter policies, with 75.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 141 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 48 days
- Summer shows the longest average booking window at 141 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 141 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Cape May
Below is the distribution of amenities across listings in Cape May:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
- Primary international markets: DC (1.5%) and Canada (0.2%)
- English is the top language at 82%, followed by Spanish (9.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Philadelphia and New York markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cape May. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Stone Harbor | 37 | $5,527 | $767.44 | 42% |
| Avalon | 75 | $5,436 | $730.77 | 38% |
| Surf City | 45 | $5,133 | $653.20 | 41% |
| Cape May Point | 24 | $5,104 | $504.34 | 47% |
| Middletown Township | 10 | $5,004 | $391.34 | 53% |
| Beach Haven | 84 | $4,927 | $546.24 | 44% |
| West Cape May | 95 | $4,855 | $433.65 | 46% |
| Dewey Beach | 196 | $4,821 | $495.01 | 43% |
| Long Beach Township | 168 | $4,694 | $719.39 | 38% |
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