Airbnb Market Analytics, Statistics and Data in Asbury Park, New Jersey, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Asbury Park? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Asbury Park:
How much do Airbnb hosts make on average per month in Asbury Park?
The short-term rental market in Asbury Park shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,957 per month
- Strong performing properties (top 25%) make $7,899 or more
- Best-in-class properties (top 10%) achieve $13,382+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,086
Revenue Variations by Month
Occupancy Rates Throughout the Year in Asbury Park
The market in Asbury Park shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Asbury Park
Daily rates in Asbury Park vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $344 per night
- Strong performing properties (top 25%) secure $572 or more
- Best-in-class properties (top 10%) pull in $930+ per night
- Entry-level properties (bottom 25%) earn around $223
Daily Rate Variations by Month
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Seasonality patterns in Asbury Park
Peak Season (August, July, June)
- Revenue peaks at $11378.14 per month
- Occupancy rates reach 65.93%
- Daily rates average $526.30
Shoulder Season
- Revenue averages $5983.87 per month
- Occupancy maintains 39.44%
- Daily rates hold at $448.20
Low Season (November, February, January)
- Revenue drops to $2724.20 per month
- Occupancy decreases to 22.63%
- Daily rates adjust to $381.81
Is it still profitable to do Airbnb in Asbury Park in 2025?
Yes! Asbury Park demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $5984 and The market's 158 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Asbury Park
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ocean Grove | Historic beach town known for its beautiful Victorian homes and charming boardwalk. Close proximity to Asbury Park makes it an ideal location for tourists seeking a quaint beach experience. | Ocean Grove Beach, The Great Auditorium, Ocean Grove Fishing Pier, Main Avenue shops, Essex and Cooper Park |
| Asbury Park Boardwalk | Vibrant area with a lively boardwalk, restaurants, and entertainment venues. This location is perfect for tourists who want to enjoy the beach and nightlife. | Asbury Park Boardwalk, Stone Pony, Convention Hall, Silverball Museum Arcade, Asbury Park Beach |
| West End | An eclectic neighborhood known for its relaxed vibe and local shops. Ideal for visitors looking for a less crowded beach experience while still being close to Asbury Park's attractions. | West End Beach, The Wine Room, Asbury Park Yacht Club, Local cafes and boutiques |
| Downtown Asbury Park | Known for its artsy vibe, shops, and culinary scene. Great for visitors interested in local culture, dining, and nightlife. | Asbury Park Music Foundation, The Asbury Hotel, Parks and galleries, Craft beer breweries, Local eateries |
| Deal Lake | Serene neighborhoods around a beautiful lake, providing a peaceful retreat while being within easy reach of the beach and Asbury Park's attractions. | Deal Lake, Parks and nature trails, Water activities, Local eateries, Quiet residential streets |
| North Beach | Less crowded beach area with picturesque views. Excellent for families and tourists looking for a relaxing beach experience away from the hustle and bustle. | North Beach, Sunset Lake, Beachfront parks, Boardwalk access, Family-friendly atmosphere |
| Interlaken | Quaint residential area just minutes from Asbury Park. Offers a peaceful stay with easy access to the beach and entertainment. | Interlaken Park, Local dining options, Proximity to Asbury Park, Residential charm, Outdoor activities |
| Bradley Beach | Charming beach town close to Asbury Park known for its family-friendly environment and beautiful beaches. Draws visitors looking for a classic beach experience. | Bradley Beach Boardwalk, Bradley Beach Hotel, Local shops, Fishing and water sports, Clean sandy beaches |
Do you need a license for Airbnb in Asbury Park?
Most likely, Asbury Park requires a license for Airbnb operations. With 39% of current listings showing licensing information, we recommend checking Asbury Park's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Asbury Park
Luxe in Asbury Park (just 8 blocks to the beach!)
Entire Place • 4 bedrooms
HOT TUB OPEN all year!
Entire Place • 4 bedrooms
The Hayworth
Entire Place • 5 bedrooms
AnchorHouse:KngSte/Frprkg/2 Beach/Htub/Gril/GymPs
Entire Place • 6 bedrooms
Stunning Beach Retreat - Entire Home
Entire Place • 3 bedrooms
Spacious Home ~ 4 Blocks to Asbury Park Beach!
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Asbury Park
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Soli | 6 | $307,049 | 98 | 4.85/5.0 |
| Jill | 1 | $298,003 | 13 | 5.00/5.0 |
| Evolve | 3 | $245,175 | 135 | 4.68/5.0 |
| Alex | 1 | $232,863 | 52 | 5.00/5.0 |
| Jamie | 1 | $229,754 | 155 | 4.88/5.0 |
| Brooke | 2 | $219,497 | 69 | 4.97/5.0 |
| Keith | 1 | $191,180 | 42 | 4.98/5.0 |
| Brett | 2 | $186,874 | 367 | 4.98/5.0 |
| Benjamin | 2 | $176,262 | 169 | 4.99/5.0 |
| Kate | 1 | $166,051 | 35 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Asbury Park
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.6%), with house and apartment & condo properties comprising 91.7% of inventory
- Untapped potential in others segments (1.3% combined)
Room Capacity Distribution
Analysis of 158 properties in Asbury Park shows that 1 bedroom properties are most prevalent, making up 28.5% of the market. The market tends to favor larger properties, with 1 bedroom and 3 bedrooms together representing 56.3% of all listings.
Key Insights
- Most common: 1 bedroom (28.5%)
- Least common: 5+ bedrooms (9.5%)
- Market concentration: 56.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 158 properties in Asbury Park reveals that 8+ guests properties dominate the market, representing 24.7% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 48.1% of the market.
Key Insights
- Most common capacity: 8+ guests (24.7% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 48.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 158 properties in Asbury Park, the most common availability pattern is 271-366 days (43.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.5% of properties).
Key Insights
- Most common availability window: 271-366 days (43.7%)
- Most common booking duration: 91-180 days (40.5%)
- Properties with high availability (180+ days): 81.6%
- Properties with long-term bookings (180+ days): 18.4%
Minimum Stay Distributions
1 Night
21 listings
15.4% of total
2 Nights
49 listings
36% of total
3 Nights
36 listings
26.5% of total
4-6 Nights
11 listings
8.1% of total
7-29 Nights
5 listings
3.7% of total
30+ Nights
14 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.4%
- Mid-length stays (4-6 nights) represent 8.1% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 77.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
9 listings
6.4% of total
Moderate
16 listings
11.4% of total
Firm
53 listings
37.9% of total
Strict
62 listings
44.3% of total
Key Insights
- Strict is the preferred policy at 44.3% of listings
- Stricter policies (Firm & Strict) dominate at 82.2% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 6.4% of listings
Recommendations
- The market supports stricter policies, with 82.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Sep, averaging 85 days
- Shortest booking windows are in Mar, Dec, Jan, averaging 36 days
- Summer shows the longest average booking window at 83 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Asbury Park
Every property in Asbury Park comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.1% of total guests, indicating a dominant local market share.
- Primary international markets: DC (1.1%) and United Kingdom (0.6%)
- English is the top language at 77.6%, followed by Spanish (13.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for New York and Philadelphia markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Asbury Park. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Kingston | 11 | $8,281 | $500.11 | 49% |
| Berlin Township | 15 | $7,352 | $702.39 | 35% |
| Frankford Township | 10 | $7,076 | $504.38 | 44% |
| Penn Estates | 63 | $6,814 | $397.95 | 49% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Stroud Township | 126 | $6,313 | $429.12 | 44% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Town of Monroe | 24 | $6,190 | $693.85 | 36% |
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Town of Thompson | 70 | $5,836 | $534.64 | 39% |
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