Asbury Park Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Asbury Park in 2025? Explore comprehensive Airbnb analytics for Asbury Park, New Jersey, United States to uncover income potential. This 2025 STR market report for Asbury Park, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 164 active listings.
Whether you're considering an Airbnb investment in Asbury Park, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Asbury Park Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Asbury Park Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Asbury Park (2025)
Understanding the monthly revenue variations for Airbnb listings in Asbury Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Asbury Park is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Asbury Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,697+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,443 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,919 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,077, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Asbury Park
Asbury Park Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Asbury Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Asbury Park:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Asbury Park
Average Daily Rate (ADR) Airbnb Trends in Asbury Park (2025)
Effective short term rental pricing strategy in Asbury Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Asbury Park typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $924+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $564 or more.
- Typical properties (Median) charge around $335 per night.
- Entry-level properties (Bottom 25%) earn around $217 per night.
Average Daily Rate (ADR) Trend by Month in Asbury Park
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Airbnb Seasonality Analysis & Trends in Asbury Park (2025)
Peak Season (August, July, June)
- Revenue averages $9,934 per month
- Occupancy rates average 58.2%
- Daily rates average $514
Shoulder Season
- Revenue averages $5,140 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $442
Low Season (January, February, March)
- Revenue drops to average $2,530 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $377
Seasonality Insights for Asbury Park
- The Airbnb seasonality in Asbury Park shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Asbury Park's highest earning potential, with monthly revenues capable of climbing to $10,961, occupancy reaching a high of 65.3%, and ADRs peaking at $519.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,351, occupancy could drop to 27.2%, and ADRs may adjust down to $375.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Asbury Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Asbury Park seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Asbury Park (2025)
Exploring the top neighborhoods for short-term rentals in Asbury Park? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Boardwalk | Famous for its vibrant atmosphere, shopping, dining, and entertainment options. Hosts a variety of events year-round and attracts both tourists and locals. | Asbury Park Boardwalk, Silverball Museum Arcade, Asbury Park Convention Hall, Sunset Lake, Asbury Splash Park |
| Ocean Grove | Charming historic district known for its Victorian architecture and family-friendly beaches. Ideal for visitors looking for a relaxed, picturesque seaside experience. | Ocean Grove Beach, Great Auditorium, Ocean Grove Historical Society, Wesley Lake, Fishing at 1st Avenue beach |
| Downtown Asbury Park | Cultural hub with a mix of restaurants, bars, shops, and entertainment. Popular among young adults and those looking to enjoy the local arts scene. | The Stone Pony, Asbury Park Music Foundation, Parlor Gallery, Convention Hall, The Wonder Bar |
| West Side | Emerging area with a growing number of restaurants and community events, attracting artists and musicians. Represents the cultural diversity of Asbury Park. | Asbury Park Farmers Market, The Asbury Park Sunset Lake, Local art installations, Community events at The Asbury Park Cultural Arts Center |
| The Historic District | Known for its preserved architecture and small-town charm. Offers a unique experience for visitors interested in history and local culture. | The Paramount Theatre, Asbury Park Historical Society, The Asbury Park Fire Department Museum, Historic walking tours |
| North Beach | Popular beach area for families, offers a quieter experience compared to the bustling Boardwalk. Great for those looking for a traditional beach getaway. | North Beach, Pine Creek Beach, Tennis courts, Beach volleyball, Picnic areas |
| Asbury Park Zoo | A fun destination for families and kids. Features various animals and family-friendly activities, making it a great stop for visitors with children. | Asbury Park Zoo, Animal exhibits, Interactive educational programs, Nearby playgrounds |
| Deal Lake Area | Scenic area with beautiful views of the lake and a more residential feel. Ideal for those looking for a peaceful retreat close to the beach. | Deal Lake, Lakefront parks, Walking trails, Picnic spots, Water activities |
Understanding Airbnb License Requirements & STR Laws in Asbury Park (2025)
Yes, Asbury Park, New Jersey, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Asbury Park to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 37% licensed listings)
Top Performing Airbnb Properties in Asbury Park (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Asbury Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxe in Asbury Park (just 8 blocks to the beach!)
Entire Place • 4 bedrooms
The Hayworth
Entire Place • 5 bedrooms
AnchorHouse:KngSte/Frprkg/2 Beach/Htub/Gril/GymPs
Entire Place • 6 bedrooms
HOT TUB OPEN all year!
Entire Place • 4 bedrooms
Spacious Home ~ 4 Blocks to Asbury Park Beach!
Entire Place • 8 bedrooms
Stunning Beach Retreat - Entire Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Asbury Park (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Asbury Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Soli | 7 | $387,858 | 101 | 4.83/5.0 |
| Jill | 1 | $287,246 | 13 | 5.00/5.0 |
| Evolve | 3 | $226,950 | 135 | 4.68/5.0 |
| Jamie | 1 | $221,765 | 155 | 4.88/5.0 |
| Brett | 2 | $201,242 | 367 | 4.98/5.0 |
| Alex | 1 | $195,045 | 52 | 5.00/5.0 |
| Brooke | 2 | $173,191 | 69 | 4.97/5.0 |
| Benjamin | 2 | $171,475 | 169 | 4.99/5.0 |
| Keith | 1 | $171,279 | 42 | 4.98/5.0 |
| Kate | 1 | $153,911 | 35 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Asbury Park.
Dive Deeper: Advanced Asbury Park STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Asbury Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAsbury Park Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Asbury Park
- The Asbury Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 164 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Asbury Park, House properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 58.5% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.2%) offer potential for unique stay experiences.
Asbury Park Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Asbury Park
- The dominant room capacity in Asbury Park is 1 bedroom listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.3% of the active Airbnb listings in Asbury Park, indicating a high concentration in these sizes.
- A significant 47.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Asbury Park.
Asbury Park Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Asbury Park
- The most common guest capacity trend in Asbury Park vacation rentals is listings accommodating 8+ guests (23.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Asbury Park STR market, accounting for 45.8% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Asbury Park.
- On average, properties in Asbury Park are equipped to host 4.9 guests.
Asbury Park Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Asbury Park
- The most common availability pattern in Asbury Park falls within the 181-270 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Asbury Park (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Asbury Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
11.7% of total
2 Nights
46 listings
31.7% of total
3 Nights
31 listings
21.4% of total
4-6 Nights
11 listings
7.6% of total
7-29 Nights
10 listings
6.9% of total
30+ Nights
30 listings
20.7% of total
Key Insights
- The most prevalent minimum stay requirement in Asbury Park is 2 Nights, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.7%) caters to monthly stays (30+ nights) in Asbury Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.7% of Asbury Park hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.7% currently do.
- A 2-night minimum appears standard (31.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Asbury Park.
Asbury Park Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
5.6% of total
Moderate
16 listings
11.3% of total
Firm
52 listings
36.6% of total
Strict
66 listings
46.5% of total
Cancellation Policy Insights for Asbury Park
- The prevailing Airbnb cancellation policy trend in Asbury Park is Strict, used by 46.5% of listings.
- A majority (83.1%) of hosts in Asbury Park utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.5% market standard in Asbury Park.
- With 46.5% using Strict terms, this is a viable option in Asbury Park, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Asbury Park.
Asbury Park STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Asbury Park
- The overall average booking lead time for vacation rentals in Asbury Park is 61 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Asbury Park.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Asbury Park averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Asbury Park (2025)
Amenity Prevalence
Amenity Insights for Asbury Park
- Essential amenities in Asbury Park that guests expect include: Wifi, TV, Air conditioning, Smoke alarm, Carbon monoxide alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Asbury Park: Wifi, TV, Air conditioning, Smoke alarm, Carbon monoxide alarm, Fire extinguisher.
- Prioritize adding missing essentials: TV, Air conditioning, Smoke alarm, Carbon monoxide alarm, Fire extinguisher.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Asbury Park to stay competitive.
Asbury Park Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Asbury Park
- The typical guest profile for Airbnb in Asbury Park consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and DC (1%).
- Top languages spoken are English (70.3%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Asbury Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |