Airbnb Market Analytics, Statistics and Data in Thornton, New Hampshire, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Thornton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Thornton:
How much do Airbnb hosts make on average per month in Thornton?
The short-term rental market in Thornton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,116 per month
- Strong performing properties (top 25%) make $5,287 or more
- Best-in-class properties (top 10%) achieve $8,269+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,589
Revenue Variations by Month
Occupancy Rates Throughout the Year in Thornton
The market in Thornton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Thornton
Daily rates in Thornton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $233 per night
- Strong performing properties (top 25%) secure $368 or more
- Best-in-class properties (top 10%) pull in $507+ per night
- Entry-level properties (bottom 25%) earn around $158
Daily Rate Variations by Month
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Seasonality patterns in Thornton
Peak Season (June, February, August)
- Revenue peaks at $4958.69 per month
- Occupancy rates reach 53.52%
- Daily rates average $296.80
Shoulder Season
- Revenue averages $4053.41 per month
- Occupancy maintains 39.66%
- Daily rates hold at $283.65
Low Season (November, April, September)
- Revenue drops to $3023.31 per month
- Occupancy decreases to 29.84%
- Daily rates adjust to $263.63
Is it still profitable to do Airbnb in Thornton in 2025?
Yes! Thornton demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $4053 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Thornton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Squam Lake | A serene and picturesque lake area perfect for nature lovers and outdoor enthusiasts, featuring numerous recreational activities such as boating, fishing, and hiking. | Squam Lake Natural Science Center, Kayaking and canoeing opportunities, Hiking trails to Rattlesnake Mountain, Lakeside beaches, Fishing spots |
| Franconia Notch State Park | Incredible natural beauty with dramatic mountains, hiking trails, and scenic views, attracting tourists for outdoor activities year-round. | Flume Gorge, The Basin, Old Man of the Mountain memorial, Cannon Mountain, Franconia Notch State Park Visitor Center |
| Lake Winnipesaukee | One of the largest lakes in New Hampshire, known for its stunning views and recreational activities, making it a hot spot for summer tourism. | Weirs Beach, Alton Bay, Boat cruises, Fishing and swimming spots, Winnipesaukee Pier |
| Mount Washington Valley | Popular for its year-round outdoor activities and scenic beauty, attracting both winter sports enthusiasts and summer visitors. | Mount Washington, Story Land, North Conway Outlet Shopping, Ski resorts, Cranmore Mountain Resort |
| Kancamagus Highway | A scenic byway known for its breathtaking views, especially during the fall foliage season, attracting tourists and photographers alike. | Kancamagus Scenic Byway, Lincoln Woods Trail, Rocky Gorge Scenic Area, Sabbaday Falls, Various overlooks |
| Concord | The state capital, offering historical attractions and cultural experiences, while also being a hub for business and tourism. | New Hampshire State House, McAuliffe-Shepard Discovery Center, American Independence Museum, Concord Museum, Local dining and shopping |
| Plymouth | A college town that offers a mix of cultural activities, seasonal festivals, and access to outdoor adventures. | Plymouth State University, Polar Caves Park, Tenney Mountain, Local shops and restaurants, Nearby hiking trails |
| Lincoln | Known for its proximity to Loon Mountain and White Mountain National Forest, making it a great location for outdoor activities year-round. | Loon Mountain Resort, Kancamagus Highway, Whales Tale Waterpark, Franconia Notch State Park, Local hiking trails |
Do you need a license for Airbnb in Thornton?
We recommend checking directly with Thornton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Thornton
White Mountain Escape w/ Separate In-Law Suite!
Entire Place • 7 bedrooms
Sleep 16 w/ hot tub & media room
Entire Place • 6 bedrooms
Luxury spacious mountain retreat, picturesque view
Entire Place • 5 bedrooms
Big Blue Chalet - A Mountain View Getaway
Entire Place • 3 bedrooms
Hottub,Pool Table,Bar, FirePit-4min OwlsNest
Entire Place • 3 bedrooms
Secluded Modern log home 5 min owls nest, 15 loon
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Thornton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leslie | 7 | $331,694 | 781 | 4.90/5.0 |
| Charlie | 3 | $294,937 | 205 | 4.84/5.0 |
| Owls Nest Rentals | 4 | $261,749 | 136 | 4.95/5.0 |
| Evolve | 5 | $204,774 | 96 | 2.76/5.0 |
| All Mountain | 4 | $134,644 | 7 | 2.23/5.0 |
| 52180873 | 4 | $122,078 | 52 | 4.78/5.0 |
| Ankor | 1 | $121,748 | 15 | 5.00/5.0 |
| Dana | 1 | $115,898 | 47 | 4.98/5.0 |
| Kevin | 1 | $104,884 | 4 | 5.00/5.0 |
| Masha | 1 | $98,678 | 24 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Thornton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.6%), with house and outdoor & mobile properties comprising 76.7% of inventory
- Strong specialty sector (27.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others segments (6.5% combined)
Room Capacity Distribution
Analysis of 137 properties in Thornton shows that 3 bedrooms properties are most prevalent, making up 36.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 56.2% of all listings.
Key Insights
- Most common: 3 bedrooms (36.5%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 56.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 137 properties in Thornton reveals that 8+ guests properties dominate the market, representing 48.9% of all listings. The average property accommodates 6.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 67.2% of the market.
Key Insights
- Most common capacity: 8+ guests (48.9% of market)
- Least common capacity: 5 guests (2.9% of market)
- Average guest capacity: 6.4 guests per property
- Market concentration: 67.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Thornton, the most common availability pattern is 181-270 days (39.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.1% of properties).
Key Insights
- Most common availability window: 181-270 days (39.4%)
- Most common booking duration: 91-180 days (40.1%)
- Properties with high availability (180+ days): 75.9%
- Properties with long-term bookings (180+ days): 25.5%
Minimum Stay Distributions
1 Night
22 listings
17.5% of total
2 Nights
66 listings
52.4% of total
3 Nights
14 listings
11.1% of total
4-6 Nights
4 listings
3.2% of total
7-29 Nights
3 listings
2.4% of total
30+ Nights
17 listings
13.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.9%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (13.5%) suggest a stable extended-stay market
- High market flexibility with 81.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.7% of total
Super Strict 60 Days
2 listings
1.7% of total
Flexible
16 listings
13.3% of total
Moderate
48 listings
40% of total
Firm
31 listings
25.8% of total
Strict
21 listings
17.5% of total
Key Insights
- Moderate is the preferred policy at 40.0% of listings
- The market shows a balanced distribution between guest-friendly (53.3%) and strict (43.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 86 days
- Shortest booking windows are in Mar, Jan, Sep, averaging 45 days
- Summer shows the longest average booking window at 83 days, while Fall has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Sep when lead times are shortest
Popular Airbnb Amenities in Thornton
Below is the distribution of amenities across listings in Thornton:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.6%) and Germany (0.7%)
- English is the top language at 78.7%, followed by Spanish (12.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Boston and New York markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Thornton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Jefferson | 28 | $6,385 | $434.06 | 50% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Pomfret | 15 | $5,871 | $468.18 | 51% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Hanover | 25 | $5,431 | $761.11 | 37% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
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