Sunapee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Sunapee in 2025? Explore comprehensive Airbnb analytics for Sunapee, New Hampshire, United States to uncover income potential. This 2025 STR market report for Sunapee, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 86 active listings.
Whether you're considering an Airbnb investment in Sunapee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunapee Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunapee Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunapee (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunapee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunapee is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunapee across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,279 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,872 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,620, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunapee
Sunapee Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunapee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunapee:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunapee
Average Daily Rate (ADR) Airbnb Trends in Sunapee (2025)
Effective short term rental pricing strategy in Sunapee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunapee typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $620+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $399 or more.
- Typical properties (Median) charge around $297 per night.
- Entry-level properties (Bottom 25%) earn around $222 per night.
Average Daily Rate (ADR) Trend by Month in Sunapee
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Airbnb Seasonality Analysis & Trends in Sunapee (2025)
Peak Season (July, August, June)
- Revenue averages $6,268 per month
- Occupancy rates average 46.9%
- Daily rates average $371
Shoulder Season
- Revenue averages $3,687 per month
- Occupancy maintains around 34.8%
- Daily rates hold near $350
Low Season (March, April, November)
- Revenue drops to average $2,568 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $338
Seasonality Insights for Sunapee
- The Airbnb seasonality in Sunapee shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunapee's highest earning potential, with monthly revenues capable of climbing to $7,179, occupancy reaching a high of 54.6%, and ADRs peaking at $375.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,306, occupancy could drop to 17.5%, and ADRs may adjust down to $332.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunapee.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunapee seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunapee (2025)
Exploring the top neighborhoods for short-term rentals in Sunapee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sunapee Harbor | Charming waterfront area that attracts visitors for its picturesque views and recreational activities. Ideal for those looking to enjoy boating, fishing, and dining by the lake. | Lake Sunapee, Sunapee Harbor, Mount Sunapee, Sunapee State Beach, Newport Opera House |
| Mount Sunapee Resort | Popular ski resort and year-round destination offering outdoor activities. Ideal for winter sports enthusiasts and summer hikers alike. | Mount Sunapee Ski Resort, Mount Sunapee Hiking Trails, Sunapee Adventure Park, Sunapee State Park, Lake Sunapee |
| Newbury | Quiet town located near Lake Sunapee, enhancing appeal for those seeking tranquility and natural beauty. Easy access to local attractions makes it a desirable spot for Airbnb hosts. | Ski Sunapee, Newbury Harbor, Lake Sunapee State Park, Mount Sunapee, Local hiking trails |
| Sunapee Village | Historic village atmosphere with charming streets and local shops. Offers a mix of modern amenities and rustic New England charm, perfect for short-term rentals. | Sunapee Historical Society, Local shops and diners, Community events, Dartmouth-Lake Sunapee Region, Frisky Fox |
| Georges Mills | Quaint community on the shores of Lake Sunapee, providing a peaceful escape for vacationers. Ideal for families and couples looking for a relaxation spot. | Lake Sunapee, Georges Mills Town Beach, Sunapee Recreation Department, Local hiking paths, Nearby state parks |
| New London | Vibrant community with a blend of arts, outdoor activities, and dining. Offers cultural attractions and nature activities, appealing to a broad range of guests. | Colby-Sawyer College, New London Historical Society, Fells Historic Site, Lake Sunapee, Local dining and shopping |
| Hopkinton | Known for its scenic beauty and outdoor activities, an excellent location for those looking to escape the city while still being near the lake and mountains. | Hopkinton State Park, Contoocook River, Local hiking trails, Annual events and festivals |
| Grantham | A serene area surrounded by nature, appealing to those looking for tranquility. Close proximity to other attractions makes it ideal for travelers seeking a peaceful retreat. | Eastman Golf Links, Lake Crystal, Local nature trails, Granite Lake, Outdoor recreational areas |
Understanding Airbnb License Requirements & STR Laws in Sunapee (2025)
While Sunapee, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunapee to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sunapee (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunapeebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alta Vista
Entire Place • 4 bedrooms
Lake Sunapee Get Away
Entire Place • 4 bedrooms
@SunapeeSeasons—Across from Dewey Beach, Lake View
Entire Place • 3 bedrooms
The Cabin at Lake Sunapee
Entire Place • 3 bedrooms
The Harbor House: New England Charm by the Lake
Entire Place • 9 bedrooms
Lakefront Cabin w/ Panoramic Water View & Access
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunapee (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunapee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caitlin | 12 | $383,399 | 519 | 4.97/5.0 |
| Relax And Company | 6 | $270,233 | 57 | 4.04/5.0 |
| Carl | 1 | $143,833 | 78 | 4.94/5.0 |
| Evolve | 2 | $137,056 | 25 | 4.74/5.0 |
| Nick | 4 | $124,161 | 170 | 3.57/5.0 |
| Stephanie | 6 | $103,082 | 41 | 4.96/5.0 |
| Linda | 2 | $100,907 | 307 | 4.98/5.0 |
| Christopher | 1 | $99,706 | 168 | 4.98/5.0 |
| Deb | 1 | $84,676 | 27 | 4.96/5.0 |
| Spencer | 1 | $79,593 | 48 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunapee.
Dive Deeper: Advanced Sunapee STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunapee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunapee Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunapee
- The Sunapee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunapee, House properties are the most common (69.8%), reflecting the local real estate landscape.
- Houses represent a significant 69.8% portion, catering likely to families or larger groups.
Sunapee Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunapee
- The dominant room capacity in Sunapee is 3 bedrooms listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 48.8% of the active Airbnb listings in Sunapee, indicating a high concentration in these sizes.
- A significant 58.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunapee.
Sunapee Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunapee
- The most common guest capacity trend in Sunapee vacation rentals is listings accommodating 8+ guests (37.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sunapee STR market, accounting for 58.1% of listings.
- 63.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunapee.
- On average, properties in Sunapee are equipped to host 6.2 guests.
Sunapee Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunapee
- The most common availability pattern in Sunapee falls within the 271-366 days range, representing 52.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sunapee (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunapee Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
12.8% of total
2 Nights
30 listings
38.5% of total
3 Nights
15 listings
19.2% of total
4-6 Nights
1 listings
1.3% of total
7-29 Nights
6 listings
7.7% of total
30+ Nights
16 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sunapee is 2 Nights, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Sunapee, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.5% of Sunapee hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.8% currently do.
- A 2-night minimum appears standard (38.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunapee.
Sunapee Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
5.6% of total
Flexible
5 listings
6.9% of total
Moderate
10 listings
13.9% of total
Firm
15 listings
20.8% of total
Strict
38 listings
52.8% of total
Cancellation Policy Insights for Sunapee
- The prevailing Airbnb cancellation policy trend in Sunapee is Strict, used by 52.8% of listings.
- A majority (73.6%) of hosts in Sunapee utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.8% market standard in Sunapee.
- With 52.8% using Strict terms, this is a viable option in Sunapee, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunapee.
Sunapee STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunapee
- The overall average booking lead time for vacation rentals in Sunapee is 56 days.
- Guests book furthest in advance for stays during July (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Sunapee.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Sunapee averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunapee (2025)
Amenity Prevalence
Amenity Insights for Sunapee
- Essential amenities in Sunapee that guests expect include: Wifi, Smoke alarm, TV, Carbon monoxide alarm, Heating, Microwave, Dishes and silverware, Hot water, Coffee maker, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunapee: Wifi, Smoke alarm, TV, Carbon monoxide alarm, Heating, Microwave, Dishes and silverware, Hot water, Coffee maker, Refrigerator.
- Prioritize adding missing essentials: TV, Carbon monoxide alarm, Heating, Microwave, Dishes and silverware, Hot water, Coffee maker, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunapee to stay competitive.
Sunapee Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunapee
- The typical guest profile for Airbnb in Sunapee consists of primarily domestic travelers (97%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Germany (0.4%).
- Top languages spoken are English (69.5%) followed by Spanish (17.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunapee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Town of Stillwater | 54 | $5,325 | $536.48 | 46% |
| Craryville | 21 | $5,255 | $522.53 | 38% |