Rye Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Rye in 2025? Explore comprehensive Airbnb analytics for Rye, New Hampshire, United States to uncover income potential. This 2025 STR market report for Rye, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Rye, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rye Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rye Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rye (2025)
Understanding the monthly revenue variations for Airbnb listings in Rye is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rye is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rye across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,310+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,169 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,301 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,139, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rye
Rye Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rye STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rye:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rye
Average Daily Rate (ADR) Airbnb Trends in Rye (2025)
Effective short term rental pricing strategy in Rye involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rye typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $714+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $497 or more.
- Typical properties (Median) charge around $359 per night.
- Entry-level properties (Bottom 25%) earn around $215 per night.
Average Daily Rate (ADR) Trend by Month in Rye
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Airbnb Seasonality Analysis & Trends in Rye (2025)
Peak Season (August, July, June)
- Revenue averages $9,226 per month
- Occupancy rates average 56.5%
- Daily rates average $473
Shoulder Season
- Revenue averages $4,742 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $391
Low Season (January, February, March)
- Revenue drops to average $2,881 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $357
Seasonality Insights for Rye
- The Airbnb seasonality in Rye shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rye's highest earning potential, with monthly revenues capable of climbing to $10,459, occupancy reaching a high of 63.7%, and ADRs peaking at $494.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,774, occupancy could drop to 31.2%, and ADRs may adjust down to $354.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rye.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rye seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rye (2025)
Exploring the top neighborhoods for short-term rentals in Rye? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rye Beach | A charming coastal community known for its beautiful sandy beaches and scenic ocean views. Popular among vacationers looking for a relaxing beach getaway with access to outdoor activities. | Rye Harbor State Park, Odiorne Point State Park, Wallis Sands State Park, Seabrook Beach, Hampton Beach, Portsmouth Historic District |
| Rye Center | The historic heart of Rye, offering a mix of quaint shops and local eateries. It's attractive for visitors who enjoy a small-town atmosphere with easy access to coastal attractions. | Rye Airfield, Rye Historical Society, Rye Public Library, Rye Town Forest, Rye Congregational Church, Local Vineyards |
| Sawyer's Beach | A quiet area perfect for families and those looking for a peaceful retreat. Known for its calm waters and relaxing atmosphere, ideal for summer rentals. | Sawyer's Beach, Private beach access, Scenic coastal walks, Kayaking opportunities, Fishing spots, Local cafes |
| Rye Harbor | A picturesque harbor area popular for boating and recreational fishing. Great for those interested in maritime activities and seafood dining. | Rye Harbor State Park, Fishing charters, Boating activities, Local seafood restaurants, Scenic waterfront views, Wildlife watching |
| Ocean Boulevard | A desirable location along the coast, with easy access to beach activities and stunning ocean views, attracting both tourists and locals alike. | Ocean views, Public beaches, Local dining options, Water sports, Sunbathing areas, Scenic walking paths |
| Bradleys Pond | A hidden gem in Rye, offering a more secluded and nature-focused experience. Great for eco-tourism and outdoor adventure lovers. | Bradleys Pond, Nature trails, Bird watching, Hiking, Photography spots, Picnic areas |
| North Rye | A residential area that offers a tranquil escape, making it appealing to visitors who prefer a peaceful environment while still being close to attractions. | Local farms, Scenic landscapes, Hiking trails, Historic homes, Community events, Nature reserves |
| Rye, NH Town Center | The central hub of Rye, offering community events and access to local culture and amenities, making it a nice base for exploring the area. | Local shops, Cafés, Community events, Parks, Cultural activities, Transportation access |
Understanding Airbnb License Requirements & STR Laws in Rye (2025)
While Rye, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rye to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rye (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ryebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Surfside Sanctuary, Jenness Beach, Rye, NH
Entire Place • 4 bedrooms
Rye Beach Estate
Entire Place • 5 bedrooms
Spacious Home Near Rye Beaches
Entire Place • 4 bedrooms
Salty’s Seaside Cottage: Rye, NH
Entire Place • 4 bedrooms
Walk 2 Beach/peaceful/quiet Surfhouse Retreat
Entire Place • 4 bedrooms
*Beachfront* Vintage Coastal Cottage - Relaxation
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rye (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rye based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sean | 11 | $544,744 | 750 | 4.80/5.0 |
| Steve | 3 | $226,413 | 73 | 4.99/5.0 |
| Roberta | 1 | $207,282 | 80 | 4.95/5.0 |
| Anne | 1 | $161,766 | 12 | 5.00/5.0 |
| Kara | 1 | $110,333 | 31 | 5.00/5.0 |
| Ken & Amy | 1 | $105,436 | 60 | 4.95/5.0 |
| Nicole | 1 | $102,229 | 340 | 4.98/5.0 |
| Molly | 3 | $99,319 | 76 | 4.84/5.0 |
| Mel | 1 | $93,778 | 86 | 4.91/5.0 |
| Evolve | 1 | $84,428 | 41 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rye.
Dive Deeper: Advanced Rye STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rye. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRye Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rye
- The Rye Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rye, House properties are the most common (61.4%), reflecting the local real estate landscape.
- Houses represent a significant 61.4% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, outdoor/unique, hotel/boutique (combined 5.7%) offer potential for unique stay experiences.
Rye Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rye
- The dominant room capacity in Rye is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Rye, indicating a high concentration in these sizes.
- A significant 41.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rye.
Rye Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rye
- The most common guest capacity trend in Rye vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Rye STR market, accounting for 54.3% of listings.
- 48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rye.
- On average, properties in Rye are equipped to host 5.2 guests.
Rye Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rye
- The most common availability pattern in Rye falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rye (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rye Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
8.6% of total
2 Nights
8 listings
11.4% of total
3 Nights
2 listings
2.9% of total
4-6 Nights
10 listings
14.3% of total
7-29 Nights
16 listings
22.9% of total
30+ Nights
28 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Rye is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40%) caters to monthly stays (30+ nights) in Rye, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Rye hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rye.
Rye Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
5.8% of total
Flexible
2 listings
2.9% of total
Moderate
8 listings
11.6% of total
Firm
37 listings
53.6% of total
Strict
18 listings
26.1% of total
Cancellation Policy Insights for Rye
- The prevailing Airbnb cancellation policy trend in Rye is Firm, used by 53.6% of listings.
- A majority (79.7%) of hosts in Rye utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.6% market standard in Rye.
- Regularly review your cancellation policy against competitors and market demand shifts in Rye.
Rye STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rye
- The overall average booking lead time for vacation rentals in Rye is 66 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Rye.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Rye averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rye (2025)
Amenity Prevalence
Amenity Insights for Rye
- Essential amenities in Rye that guests expect include: Wifi, Coffee maker, Smoke alarm, Hot water, Heating, Dishes and silverware, Microwave, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rye: Wifi, Coffee maker, Smoke alarm, Hot water, Heating, Dishes and silverware, Microwave, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Coffee maker, Smoke alarm, Hot water, Heating, Dishes and silverware, Microwave, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rye to stay competitive.
Rye Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rye
- The typical guest profile for Airbnb in Rye consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and DC (1.5%).
- Top languages spoken are English (75%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rye Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nahant | 12 | $6,095 | $635.85 | 41% |
| Wellesley | 19 | $5,929 | $568.39 | 51% |
| South Berwick | 11 | $5,921 | $251.25 | 60% |
| North Andover | 13 | $5,722 | $461.21 | 44% |
| Goffstown | 12 | $5,633 | $367.24 | 53% |
| Kennebunkport | 145 | $5,243 | $676.51 | 41% |
| Jefferson | 28 | $4,992 | $484.06 | 40% |
| Barnstead | 36 | $4,816 | $478.92 | 39% |
| Duxbury | 19 | $4,765 | $524.66 | 44% |
| Manchester | 12 | $4,746 | $395.84 | 45% |