Portsmouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Portsmouth in 2025? Explore comprehensive Airbnb analytics for Portsmouth, New Hampshire, United States to uncover income potential. This 2025 STR market report for Portsmouth, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Portsmouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portsmouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portsmouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portsmouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Portsmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portsmouth is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portsmouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,712+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,314 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,084 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,325, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portsmouth
Portsmouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portsmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portsmouth:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portsmouth
Average Daily Rate (ADR) Airbnb Trends in Portsmouth (2025)
Effective short term rental pricing strategy in Portsmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portsmouth typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $486+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $344 or more.
- Typical properties (Median) charge around $244 per night.
- Entry-level properties (Bottom 25%) earn around $175 per night.
Average Daily Rate (ADR) Trend by Month in Portsmouth
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Airbnb Seasonality Analysis & Trends in Portsmouth (2025)
Peak Season (August, July, June)
- Revenue averages $6,771 per month
- Occupancy rates average 61.7%
- Daily rates average $312
Shoulder Season
- Revenue averages $4,686 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $291
Low Season (January, February, March)
- Revenue drops to average $2,768 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $272
Seasonality Insights for Portsmouth
- The Airbnb seasonality in Portsmouth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portsmouth's highest earning potential, with monthly revenues capable of climbing to $7,305, occupancy reaching a high of 68.3%, and ADRs peaking at $315.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,504, occupancy could drop to 28.9%, and ADRs may adjust down to $270.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portsmouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portsmouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portsmouth (2025)
Exploring the top neighborhoods for short-term rentals in Portsmouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Portsmouth | Vibrant area filled with shops, restaurants, and cultural offerings. Ideal for travelers who enjoy walking to attractions and experiencing local life in a historic setting. | Strawbery Banke Museum, Market Square, Portsmouth Music Hall, Prescott Park, The Music Hall |
| Historic District | Charming neighborhood with beautiful historic homes and nearby waterfront. Perfect for guests interested in history and local culture. | Strawbery Banke Museum, Waterfront Park, Historical Society of Cheshire County, Local Art Galleries |
| South End | A picturesque area with local shops and scenic views, attracting visitors looking for a residential feel while close to active downtown. | South Mill Pond, Local boutiques, Picnic areas, Nearby beaches |
| North End | Family-friendly area with access to parks and local restaurants. Appeals to families and longer-term stays. | Hannah Adams Park, Local Restaurants, Community Events |
| Isles of Shoals | Unique offshore destination ideal for those seeking nature and rustic charm, with stunning views and historical significance. | Star Island, Smuttynose Island, Historic Bath House, Outdoor Activities |
| Kittery | Just across the bridge from Portsmouth, offers local seafood and antique shopping. Popular for those looking for a quieter experience nearby. | Kittery Outlets, Fort McClary State Park, Local seafood restaurants |
| New Castle | An affluent area with waterfront views and historic sites, attracting guests wanting luxury and peace close to the center of Portsmouth. | Fort Constitution Historical Site, New Castle Common, Gardens |
| Odiorne Point State Park | Perfect for nature lovers and families, providing outdoor activities and beach access, favored by those wanting a retreat from urban life. | Odiorne Point State Park, Seacoast Science Center, Rachael Carson National Wildlife Refuge |
Understanding Airbnb License Requirements & STR Laws in Portsmouth (2025)
While Portsmouth, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portsmouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Portsmouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portsmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Downtown Townhouse
Entire Place • 3 bedrooms
Steps from downtown & noon check-out
Entire Place • 4 bedrooms
Lovely 4 Bedroom, 2 Bath Condo. Walk to downtown!
Entire Place • 4 bedrooms
Award Winning House in Portsmouth's South End
Entire Place • 2 bedrooms
Charming & Spacious Home, Downtown/Walkable!
Entire Place • 2 bedrooms
Historic Portsmouth Townhouse w/3 Parking Spaces
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portsmouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portsmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexander | 4 | $286,871 | 150 | 3.69/5.0 |
| Barbara | 4 | $244,513 | 599 | 4.80/5.0 |
| Maxine | 1 | $147,348 | 19 | 5.00/5.0 |
| Alison | 1 | $146,662 | 104 | 5.00/5.0 |
| Graham | 4 | $118,684 | 2370 | 4.76/5.0 |
| Karen And Will | 1 | $118,217 | 56 | 5.00/5.0 |
| Anthony | 1 | $117,281 | 17 | 4.94/5.0 |
| Andrew & Casey | 2 | $115,316 | 938 | 4.93/5.0 |
| Robert I | 1 | $108,928 | 21 | 4.90/5.0 |
| Ej | 1 | $94,303 | 154 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portsmouth.
Dive Deeper: Advanced Portsmouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portsmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortsmouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portsmouth
- The Portsmouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portsmouth, Apartment/Condo properties are the most common (62.1%), reflecting the local real estate landscape.
- Houses represent a significant 29.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 7.9%) offer potential for unique stay experiences.
Portsmouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portsmouth
- The dominant room capacity in Portsmouth is 1 bedroom listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.0% of the active Airbnb listings in Portsmouth, indicating a high concentration in these sizes.
Portsmouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portsmouth
- The most common guest capacity trend in Portsmouth vacation rentals is listings accommodating 2 guests (31%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Portsmouth STR market, accounting for 56.3% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portsmouth.
- On average, properties in Portsmouth are equipped to host 3.7 guests.
Portsmouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portsmouth
- The most common availability pattern in Portsmouth falls within the 181-270 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Portsmouth (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portsmouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
37% of total
2 Nights
23 listings
28.4% of total
3 Nights
6 listings
7.4% of total
4-6 Nights
1 listings
1.2% of total
7-29 Nights
7 listings
8.6% of total
30+ Nights
14 listings
17.3% of total
Key Insights
- The most prevalent minimum stay requirement in Portsmouth is 1 Night, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.4%) of the Portsmouth Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.3%) caters to monthly stays (30+ nights) in Portsmouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37% of Portsmouth hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portsmouth.
Portsmouth Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.5% of total
Flexible
6 listings
7.4% of total
Moderate
16 listings
19.8% of total
Firm
25 listings
30.9% of total
Strict
32 listings
39.5% of total
Cancellation Policy Insights for Portsmouth
- The prevailing Airbnb cancellation policy trend in Portsmouth is Strict, used by 39.5% of listings.
- A majority (70.4%) of hosts in Portsmouth utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.5% market standard in Portsmouth.
- With 39.5% using Strict terms, this is a viable option in Portsmouth, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Portsmouth.
Portsmouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portsmouth
- The overall average booking lead time for vacation rentals in Portsmouth is 56 days.
- Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Portsmouth.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Portsmouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portsmouth (2025)
Amenity Prevalence
Amenity Insights for Portsmouth
- Essential amenities in Portsmouth that guests expect include: Smoke alarm, Air conditioning, Wifi, Heating, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portsmouth: Smoke alarm, Air conditioning, Wifi, Heating, Coffee maker.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Coffee maker.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portsmouth to stay competitive.
Portsmouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portsmouth
- The typical guest profile for Airbnb in Portsmouth consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and DC (1.4%).
- Top languages spoken are English (76.4%) followed by Spanish (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portsmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Manchester | 10 | $6,012 | $377.15 | 50% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |
| North Hampton | 10 | $4,876 | $455.88 | 47% |