Airbnb Market Analytics, Statistics and Data in Manchester, New Hampshire, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Manchester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Manchester:
How much do Airbnb hosts make on average per month in Manchester?
The short-term rental market in Manchester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,908 per month
- Strong performing properties (top 25%) make $2,915 or more
- Best-in-class properties (top 10%) achieve $4,072+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,030
Revenue Variations by Month
Occupancy Rates Throughout the Year in Manchester
The market in Manchester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Manchester
Daily rates in Manchester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $99 per night
- Strong performing properties (top 25%) secure $133 or more
- Best-in-class properties (top 10%) pull in $169+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Manchester
Peak Season (October, August, July)
- Revenue peaks at $2726.99 per month
- Occupancy rates reach 61.06%
- Daily rates average $135.11
Shoulder Season
- Revenue averages $2215.20 per month
- Occupancy maintains 50.17%
- Daily rates hold at $129.13
Low Season (February, December, January)
- Revenue drops to $1395.90 per month
- Occupancy decreases to 37.24%
- Daily rates adjust to $122.45
Is it still profitable to do Airbnb in Manchester in 2025?
Yes! Manchester demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2215 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Manchester
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Manchester | The vibrant hub of the city, featuring a mix of businesses, dining, and entertainment options. It's popular among both tourists and locals, making it ideal for short-term rentals. | Palace Theatre, Manchester City Library, Currier Museum of Art, Veverka's Market, Bakersville Coffee |
| Elm Street | Known for its shops, restaurants, and nightlife, Elm Street attracts visitors looking to experience the local culture and cuisine. Its central location is great for accessibility and foot traffic. | Mill City Park, Cask & Vine, Café Coola, Derryfield Country Club, The Park Theatre |
| Messier Park | Family-oriented neighborhood with parks and outdoor activities. Great for hosting families and visitors looking for a quiet stay with recreational options nearby. | Messier Park, East Side Park, Bishop's Corner Field, Manchester Golf Club |
| West Manchester | A residential area that offers proximity to nearby attractions and events, often overlooked by tourists but with strong potential for family and business travelers looking for a cozy stay. | Radisson Hotel, The Mall of New Hampshire, Weston Golf Course |
| South Manchester | This neighborhood features a mix of residential homes and access to outdoor recreation, popular with visitors who appreciate nature and local parks. | Derryfield Park, Brewery Arts District, Southern NH University |
| Queen City | Rich in history with a mix of residential and commercial properties, Queen City offers unique local events and experiences, appealing to guests interested in culture and history. | Armory Park, Queen City Bridge, Derryfield School |
| Bedford | A suburban town known for its schools and family-friendly atmosphere, Bedford is perfect for travelers looking for a quieter alternative while still being close to Manchester's amenities. | Manchester Riverwalk, Bedford Village Inn, Merrimack River Trail |
| Goffstown | Located just outside of Manchester, Goffstown offers a quaint small-town vibe with local shops and outdoor activities, appealing to those wanting a peaceful retreat. | Goffstown Rail Trail, Cranmore Mountain Resort, The Palace Theatre |
Do you need a license for Airbnb in Manchester?
We recommend checking directly with Manchester's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Manchester
Spacious, family friendly 3700 sq ft w/ great yard
Entire Place • 4 bedrooms
Enchanting, romantic and fun river getaway
Entire Place • 3 bedrooms
Spacious 4 bedroom w/ 3 floors, Sauna, Lg Backyard
Entire Place • 4 bedrooms
Charming & Historic 2BR Oasis in Downtown Luxury
Entire Place • 2 bedrooms
Safe/quiet neighborhood. private driveway
Entire Place • 4 bedrooms
Manchester’s home away from home
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Manchester
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RedAwning Vacation Rentals | 16 | $415,339 | 1970 | 4.83/5.0 |
| Lodgism | 3 | $126,771 | 251 | 4.98/5.0 |
| Phil And Kaylin | 1 | $101,456 | 52 | 4.60/5.0 |
| Scott | 8 | $91,898 | 494 | 4.87/5.0 |
| Andy | 18 | $86,172 | 255 | 4.20/5.0 |
| Anna | 1 | $82,992 | 29 | 4.97/5.0 |
| Kyle | 1 | $75,045 | 119 | 4.89/5.0 |
| Shawn | 2 | $71,341 | 112 | 4.80/5.0 |
| Dennis | 7 | $66,017 | 57 | 4.60/5.0 |
| Nadia | 3 | $58,223 | 54 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Manchester
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.6%), with apartment & condo and house properties comprising 93.2% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (6.8% combined)
Room Capacity Distribution
Analysis of 147 properties in Manchester shows that 1 bedroom properties are most prevalent, making up 34.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.9% of all listings.
Key Insights
- Most common: 1 bedroom (34.7%)
- Least common: 4 bedrooms (2%)
- Market concentration: 59.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 147 properties in Manchester reveals that 2 guests properties dominate the market, representing 37.4% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 61.9% of the market.
Key Insights
- Most common capacity: 2 guests (37.4% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 61.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Manchester, the most common availability pattern is 271-366 days (38.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.6% of properties).
Key Insights
- Most common availability window: 271-366 days (38.1%)
- Most common booking duration: 91-180 days (28.6%)
- Properties with high availability (180+ days): 63.9%
- Properties with long-term bookings (180+ days): 36.7%
Minimum Stay Distributions
1 Night
17 listings
13% of total
2 Nights
32 listings
24.4% of total
3 Nights
17 listings
13% of total
4-6 Nights
10 listings
7.6% of total
7-29 Nights
46 listings
35.1% of total
30+ Nights
9 listings
6.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.4%
- Mid-length stays (4-6 nights) represent 7.6% of listings
- Monthly+ stays (6.9%) suggest a stable extended-stay market
- High market flexibility with 50.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
3.7% of total
Flexible
39 listings
29.1% of total
Moderate
46 listings
34.3% of total
Firm
14 listings
10.4% of total
Strict
30 listings
22.4% of total
Key Insights
- Moderate is the preferred policy at 34.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 3.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Oct, Nov, averaging 54 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 27 days
- Fall shows the longest average booking window at 52 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Manchester
Every property in Manchester comes standard with TV, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 92% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.1%) and DC (0.9%)
- English is the top language at 77.9%, followed by Spanish (12.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Manchester and Boston markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Manchester. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Pomfret | 15 | $5,871 | $468.17 | 51% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Hanover | 25 | $5,431 | $761.11 | 37% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
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