Madison Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Madison in 2025? Explore comprehensive Airbnb analytics for Madison, New Hampshire, United States to uncover income potential. This 2025 STR market report for Madison, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 94 active listings.
Whether you're considering an Airbnb investment in Madison, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Madison Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Madison Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Madison (2025)
Understanding the monthly revenue variations for Airbnb listings in Madison is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madison is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madison across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,448+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,456 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,641 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Madison
Madison Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Madison STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madison:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Madison
Average Daily Rate (ADR) Airbnb Trends in Madison (2025)
Effective short term rental pricing strategy in Madison involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madison typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $467+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $361 or more.
- Typical properties (Median) charge around $265 per night.
- Entry-level properties (Bottom 25%) earn around $196 per night.
Average Daily Rate (ADR) Trend by Month in Madison
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Airbnb Seasonality Analysis & Trends in Madison (2025)
Peak Season (August, July, February)
- Revenue averages $5,371 per month
- Occupancy rates average 54.2%
- Daily rates average $305
Shoulder Season
- Revenue averages $2,992 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $292
Low Season (March, April, November)
- Revenue drops to average $2,352 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $288
Seasonality Insights for Madison
- The Airbnb seasonality in Madison shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Madison's highest earning potential, with monthly revenues capable of climbing to $6,139, occupancy reaching a high of 61.3%, and ADRs peaking at $320.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,309, occupancy could drop to 24.1%, and ADRs may adjust down to $274.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Madison.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Madison seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Madison (2025)
Exploring the top neighborhoods for short-term rentals in Madison? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Silver Lake | A serene area known for its scenic views and access to Silver Lake. Perfect for nature lovers and those seeking a quiet retreat. | Silver Lake, Conway Scenic Railroad, Moose Mountain, Hiking Trails, Biking Routes |
| King Pine | A popular ski resort area that attracts winter sports enthusiasts. Ideal for hosting families looking for ski adventures and seasonal stays. | King Pine Ski Area, Snowmobiling Trails, Ice Fishing, Winter Hiking, Sledding Hills |
| Conway Village | Charming village with restaurants, shops, and access to nature. Great for visitors wanting a local experience amidst the White Mountains. | Conway Scenic Railroad, Diana's Baths, Mount Washington Valley, Local Shops and Cafes, Kahuna Laguna Water Park |
| Fryeburg | Known for its picturesque New England charm and access to outdoor activities. Popular with travelers seeking tranquility and recreation. | Fryeburg Fair, Saco River, White Mountain National Forest, Local Art Galleries, Fishing and Kayaking |
| East Madison | A peaceful lakeside area perfect for relaxation and family vacations. Attracts those looking to enjoy water activities and stunning views. | Lake Winnipesaukee, Madison Boulder, Kayaking, Picnic Areas, Scenic Viewpoints |
| Madison Park | A cozy section near local parks and recreational areas, ideal for families and groups looking for convenience and fun. | Madison Park, Recreation Fields, Playgrounds, Community Events, Fish Pond |
| Mount Baldface | A remote area known for its hiking and stunning mountain views. Perfect for adventure seekers and outdoor enthusiasts. | Mount Baldface Trail, Scenic Overlooks, Backcountry Hiking, Wildlife Viewing, Photography Spots |
| Pine River Pond | Offers a beautiful, secluded pond ideal for fishing and boating. A great choice for families wanting water access and peaceful nature. | Pine River Pond, Fishing, Boating, Swimming, Nature Trails |
Understanding Airbnb License Requirements & STR Laws in Madison (2025)
While Madison, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Madison to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Madison (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Madisonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Breathtaking mountain views - Hidden gem!
Entire Place • 4 bedrooms
Waterfront property with hot tub near North Conway
Entire Place • 4 bedrooms
Gorgeous Log Cabin w/ Hot Tub & Fireplace
Entire Place • 4 bedrooms
The Conscious Cabin
Entire Place • 2 bedrooms
Indoor Saltwater Pool | Sauna | Mountain Views
Entire Place • 4 bedrooms
Stunning Design|HTub|Game Rm|Camping Theme Bedrm
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Madison (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Madison based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 5 | $145,769 | 298 | 4.75/5.0 |
| WirthwhileStays | 4 | $144,377 | 48 | 4.84/5.0 |
| Ramya | 1 | $129,101 | 101 | 4.98/5.0 |
| Darryl | 2 | $112,329 | 45 | 5.00/5.0 |
| Andrew And Michaela | 1 | $108,821 | 69 | 4.96/5.0 |
| Jade | 1 | $104,767 | 136 | 4.98/5.0 |
| Cassouki | 1 | $99,804 | 133 | 4.96/5.0 |
| Jeremiah & Lisseth | 3 | $84,702 | 18 | 4.79/5.0 |
| Bob | 1 | $77,720 | 53 | 5.00/5.0 |
| Stacy | 1 | $61,932 | 96 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madison.
Dive Deeper: Advanced Madison STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madison. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMadison Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Madison
- The Madison Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 94 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Madison, House properties are the most common (79.8%), reflecting the local real estate landscape.
- Houses represent a significant 79.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 3.2%) offer potential for unique stay experiences.
Madison Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Madison
- The dominant room capacity in Madison is 3 bedrooms listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 69.1% of the active Airbnb listings in Madison, indicating a high concentration in these sizes.
- A significant 72.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Madison.
Madison Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Madison
- The most common guest capacity trend in Madison vacation rentals is listings accommodating 8+ guests (59.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Madison STR market, accounting for 79.8% of listings.
- 85.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madison.
- On average, properties in Madison are equipped to host 6.9 guests.
Madison Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Madison
- The most common availability pattern in Madison falls within the 271-366 days range, representing 53.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Madison (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Madison Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
4.5% of total
2 Nights
47 listings
52.8% of total
3 Nights
8 listings
9% of total
4-6 Nights
2 listings
2.2% of total
7-29 Nights
4 listings
4.5% of total
30+ Nights
24 listings
27% of total
Key Insights
- The most prevalent minimum stay requirement in Madison is 2 Nights, adopted by 52.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27%) caters to monthly stays (30+ nights) in Madison, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.8% of Madison hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- A 2-night minimum appears standard (52.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madison.
Madison Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
6.9% of total
Flexible
10 listings
11.5% of total
Moderate
25 listings
28.7% of total
Firm
21 listings
24.1% of total
Strict
25 listings
28.7% of total
Cancellation Policy Insights for Madison
- The prevailing Airbnb cancellation policy trend in Madison is Moderate, used by 28.7% of listings.
- A majority (52.8%) of hosts in Madison utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.7% market standard in Madison.
- Regularly review your cancellation policy against competitors and market demand shifts in Madison.
Madison STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Madison
- The overall average booking lead time for vacation rentals in Madison is 60 days.
- Guests book furthest in advance for stays during October (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Madison.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Madison averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Madison (2025)
Amenity Prevalence
Amenity Insights for Madison
- Essential amenities in Madison that guests expect include: Wifi, Smoke alarm, Heating, TV, Carbon monoxide alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Madison: Wifi, Smoke alarm, Heating, TV, Carbon monoxide alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Heating, TV, Carbon monoxide alarm, Kitchen.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Madison to stay competitive.
Madison Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Madison
- The typical guest profile for Airbnb in Madison consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and Germany (1%).
- Top languages spoken are English (70.6%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Madison Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nahant | 14 | $5,651 | $542.03 | 51% |
| North Andover | 10 | $5,541 | $391.63 | 53% |
| Pomfret | 15 | $5,068 | $501.23 | 44% |
| Topsham | 10 | $5,031 | $341.74 | 53% |
| Jefferson | 28 | $4,929 | $448.59 | 47% |
| Middleton | 10 | $4,801 | $326.54 | 53% |
| Milford | 14 | $4,704 | $459.06 | 53% |
| Worthington | 11 | $4,689 | $601.71 | 30% |
| Stowe | 842 | $4,624 | $528.68 | 41% |
| Wellesley | 21 | $4,588 | $488.26 | 50% |