Laconia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Laconia in 2025? Explore comprehensive Airbnb analytics for Laconia, New Hampshire, United States to uncover income potential. This 2025 STR market report for Laconia, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 283 active listings.

Whether you're considering an Airbnb investment in Laconia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laconia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Laconia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$273
The average rental revenue earned for an occupied room per day in Laconia.
Occupancy Rate(?)
40.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$30,008
Typical annual income for an Airbnb listing in Laconia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
4.7%
Positive growth (4.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Laconia.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Laconia.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
283
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Laconia (2025)

Understanding the monthly revenue variations for Airbnb listings in Laconia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laconia is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laconia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,028+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,354 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,476 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,329, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Laconia

Laconia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Laconia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laconia:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Laconia

Average Daily Rate (ADR) Airbnb Trends in Laconia (2025)

Effective short term rental pricing strategy in Laconia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laconia typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $463+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $316 or more.
  • Typical properties (Median) charge around $224 per night.
  • Entry-level properties (Bottom 25%) earn around $165 per night.

Average Daily Rate (ADR) Trend by Month in Laconia

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Airbnb Seasonality Analysis & Trends in Laconia (2025)

Peak Season (July, August, June)
  • Revenue averages $5,348 per month
  • Occupancy rates average 49.5%
  • Daily rates average $304
Shoulder Season
  • Revenue averages $3,136 per month
  • Occupancy maintains around 36.2%
  • Daily rates hold near $271
Low Season (January, February, March)
  • Revenue drops to average $2,068 per month
  • Occupancy decreases to average 32.3%
  • Daily rates adjust to average $255

Seasonality Insights for Laconia

  • The Airbnb seasonality in Laconia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Laconia's highest earning potential, with monthly revenues capable of climbing to $5,643, occupancy reaching a high of 53.9%, and ADRs peaking at $306.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,949, occupancy could drop to 28.4%, and ADRs may adjust down to $252.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laconia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Laconia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Laconia (2025)

Exploring the top neighborhoods for short-term rentals in Laconia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Winnipesaukee
The largest lake in New Hampshire, known for its beautiful scenery and summer activities. A popular destination for families and vacationers looking for water sports and relaxation.
Weirs Beach, Mount Washington Cruise, Gilligans, Lake Village Shops, Opechee Park
Laconia City Center
The heart of Laconia with access to local shops, dining, and events. Ideal for visitors wanting to experience the local culture and community events throughout the year.
Laconia Historic District, Laconia Farmers Market, Laconia Community Center, Weirs Beach, Opechee Park
Gunstock Mountain Resort
A year-round resort known for skiing in winter and hiking in summer. Perfect for outdoor enthusiasts looking for adventure and stunning views.
Gunstock Mountain, Gunstock Adventure Park, skiing and snowboarding, hiking trails, mountain biking
Meredith
A charming lakeside town offering a tranquil atmosphere and beautiful views. Attracts visitors for its quaint shops and outdoor activities.
Lake Winnipesaukee, Meredith Village, Castle in the Clouds, Winnipesaukee Scenic Railroad, Split Rock
Wolfeboro
Known as the 'Oldest Summer Resort in America', this town offers a picturesque lakefront experience with charm and history.
Wolfeboro Town Docks, The Wright Museum, Crescent Lake, Historical Society Museum, Brewster Beach
Schroon Lake
A smaller, more serene lake experience with an emphasis on outdoor activities and quieter retreats. Ideal for those seeking a peaceful getaway.
Schroon Lake, Schroon Lake State Park, local hiking trails, boating activities, campgrounds
Gilford
Adjacent to Lake Winnipesaukee, known for its scenic views and family-friendly amenities. Ideal for visitors looking to combine lake activities with nearby attractions.
Gunstock Mountain Resort, Gilford Town Beach, Ellacoya State Park, Lake Winnipesaukee, local wineries
Sanbornton
A quieter town away from the hustle and bustle, known for its natural beauty and outdoor recreational opportunities. A perfect destination for those seeking relaxation and nature.
Sanbornton Town Beach, Squam Lake, local hiking and biking trails, The Sanbornton Historic District, natural conservation areas

Understanding Airbnb License Requirements & STR Laws in Laconia (2025)

While Laconia, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laconia to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Laconia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Laconiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Winnipesaukee Lakefront Luxury Home w Hot tub/Pool

Winnipesaukee Lakefront Luxury Home w Hot tub/Pool

Entire Place • 4 bedrooms

$274,823
Revenue
39.2%
Occupancy
$1147.75
Daily Rate
Historic Busiel House in the Heart of Laconia

Historic Busiel House in the Heart of Laconia

Entire Place • 8 bedrooms

$204,547
Revenue
45.4%
Occupancy
$1218.80
Daily Rate
Lake Winni- Amazing waterfront oasis- beach, dock and more!

Lake Winni- Amazing waterfront oasis- beach, dock and more!

Entire Place • 6 bedrooms

$138,629
Revenue
27.7%
Occupancy
$1378.18
Daily Rate
4Bed w/Heated Pool, mins to Beach & Gunstock Mtn

4Bed w/Heated Pool, mins to Beach & Gunstock Mtn

Entire Place • 4 bedrooms

$127,731
Revenue
48.1%
Occupancy
$715.70
Daily Rate
Winnipesaukee Lakefront Getaway with Private Dock

Winnipesaukee Lakefront Getaway with Private Dock

Entire Place • 4 bedrooms

$120,386
Revenue
47.7%
Occupancy
$788.94
Daily Rate
Lakeside Retreat for all Seasons

Lakeside Retreat for all Seasons

Entire Place • 6 bedrooms

$118,261
Revenue
55.0%
Occupancy
$1013.62
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Laconia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Laconia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
CoolVacay29$801,3962304.49/5.0
Manny9$801,0893064.98/5.0
Kimberly19$339,9985794.87/5.0
Break Away11$312,248282.98/5.0
Britnie9$301,3766624.74/5.0
Evolve10$245,4501041.31/5.0
Isabel7$198,6823564.78/5.0
Patrick4$175,8312624.91/5.0
The Lakeview13$163,290754.41/5.0
Robert2$150,028644.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laconia.

Dive Deeper: Advanced Laconia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laconia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Laconia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Laconia

  • The Laconia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 283 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Laconia, Apartment/Condo properties are the most common (56.9%), reflecting the local real estate landscape.
  • Houses represent a significant 34.6% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 1.4%) offer potential for unique stay experiences.

Laconia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Laconia

  • The dominant room capacity in Laconia is 2 bedrooms listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 66.8% of the active Airbnb listings in Laconia, indicating a high concentration in these sizes.
  • A significant 26.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laconia.

Laconia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Laconia

  • The most common guest capacity trend in Laconia vacation rentals is listings accommodating 6 guests (29%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Laconia STR market, accounting for 52.3% of listings.
  • 54.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laconia.
  • On average, properties in Laconia are equipped to host 5.5 guests.

Laconia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Laconia

  • The most common availability pattern in Laconia falls within the 271-366 days range, representing 49.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Laconia (40.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Laconia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.6%)

1 Night

49 listings

18.6% of total

2 Nights (38%)

2 Nights

100 listings

38% of total

3 Nights (10.6%)

3 Nights

28 listings

10.6% of total

4-6 Nights (4.2%)

4-6 Nights

11 listings

4.2% of total

7-29 Nights (10.3%)

7-29 Nights

27 listings

10.3% of total

30+ Nights (18.3%)

30+ Nights

48 listings

18.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Laconia is 2 Nights, adopted by 38% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (18.3%) caters to monthly stays (30+ nights) in Laconia, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38% of Laconia hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
  • A 2-night minimum appears standard (38%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 18.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laconia.

Laconia Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

1.2% of total

Super Strict 60 Days (8.4%)

Super Strict 60 Days

21 listings

8.4% of total

Flexible (10.8%)

Flexible

27 listings

10.8% of total

Moderate (28.9%)

Moderate

72 listings

28.9% of total

Firm (18.5%)

Firm

46 listings

18.5% of total

Strict (32.1%)

Strict

80 listings

32.1% of total

Cancellation Policy Insights for Laconia

  • The prevailing Airbnb cancellation policy trend in Laconia is Strict, used by 32.1% of listings.
  • A majority (50.6%) of hosts in Laconia utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 32.1% market standard in Laconia.
  • With 32.1% using Strict terms, this is a viable option in Laconia, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Laconia.

Laconia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Laconia

  • The overall average booking lead time for vacation rentals in Laconia is 65 days.
  • Guests book furthest in advance for stays during June (average 112 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 44 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Laconia.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
  • Monitor your own booking lead times against these Laconia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Laconia (2025)

Amenity Prevalence

Amenity Insights for Laconia

  • Essential amenities in Laconia that guests expect include: Smoke alarm, TV, Free parking on premises, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Laconia: Smoke alarm, TV, Free parking on premises, Wifi, Air conditioning.
  • Prioritize adding missing essentials: Smoke alarm, TV, Free parking on premises, Wifi, Air conditioning.
  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Laconia to stay competitive.

Laconia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Laconia

  • The typical guest profile for Airbnb in Laconia consists of primarily domestic travelers (96%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.4% of guests.
  • Key international markets include United States (96.4%) and Canada (1.8%).
  • Top languages spoken are English (76.7%) followed by Spanish (9.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boston and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Laconia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Milford11$6,343$500.1059%
Pomfret13$6,142$449.7949%
Jefferson28$5,920$432.8350%
Hanover28$5,449$863.4939%
Nahant17$5,435$521.6450%
Middleton10$5,234$321.4150%
Westminster11$5,179$379.9257%
Kennebunkport145$5,109$614.2945%
Scituate92$5,053$509.7249%
Wellesley17$5,047$367.9354%

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