Jackson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Jackson in 2025? Explore comprehensive Airbnb analytics for Jackson, New Hampshire, United States to uncover income potential. This 2025 STR market report for Jackson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Jackson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jackson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jackson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jackson (2025)
Understanding the monthly revenue variations for Airbnb listings in Jackson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jackson is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jackson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,020+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,886 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,293 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,335, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jackson
Jackson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jackson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jackson:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jackson
Average Daily Rate (ADR) Airbnb Trends in Jackson (2025)
Effective short term rental pricing strategy in Jackson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jackson typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $591+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $420 or more.
- Typical properties (Median) charge around $295 per night.
- Entry-level properties (Bottom 25%) earn around $219 per night.
Average Daily Rate (ADR) Trend by Month in Jackson
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Airbnb Seasonality Analysis & Trends in Jackson (2025)
Peak Season (February, August, July)
- Revenue averages $6,563 per month
- Occupancy rates average 56.8%
- Daily rates average $361
Shoulder Season
- Revenue averages $5,109 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $344
Low Season (May, September, November)
- Revenue drops to average $3,638 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $334
Seasonality Insights for Jackson
- The Airbnb seasonality in Jackson shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jackson's highest earning potential, with monthly revenues capable of climbing to $6,795, occupancy reaching a high of 63.6%, and ADRs peaking at $364.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,383, occupancy could drop to 23.3%, and ADRs may adjust down to $327.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jackson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jackson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jackson (2025)
Exploring the top neighborhoods for short-term rentals in Jackson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jackson Village | Charming village atmosphere with scenic views and access to the White Mountains. A great spot for visitors looking for a quaint New England experience, with opportunities for skiing, hiking, and relaxation. | Jackson Falls, Thompson House Eatery, Black Mountain Ski Area, Mount Washington Valley, Diana's Baths |
| Pierce Pond | Serene area with beautiful mountain views and close proximity to nature trails. Ideal for those wanting a quiet getaway or outdoor adventure. | Rattlesnake Mountain Trail, Kancamagus Highway, Moat Mountain, Crawford Notch State Park |
| North Conway | Popular tourist destination with shopping, dining, and outdoor activities. Attracts families and outdoor enthusiasts year-round. | North Conway Village, Settlers Green Outlet Village, Cranmore Mountain Resort, Schouler Park |
| Wildcat Mountain | Famous for skiing in winter and hiking in summer, it's perfect for action-seeking guests wanting adventurous stays. | Wildcat Mountain Ski Area, Wildcat Falls, Baldface Mountain Trail, Cape Relief |
| Pinkham Notch | A picturesque notch with mountainous views, ideal for avid hikers and nature lovers. Great for hosting adventurers and tranquility seekers. | Mount Washington, Appalachian Trail, Carl A. Newhall State Forest |
| Attitash Mountain Resort | Known for its year-round activities, from skiing in winter to mountain biking in summer, attracting thrill-seekers. | Attitash Mountain Resort, Bear Peak, Saco River |
| Glen | A small town near major ski resorts and the Saco River, perfect for nature lovers and winter sports enthusiasts. | Story Land, Saco River, Golfing |
| Bartlett | Close to ski areas and the Wildcat River, making it an attractive location for outdoor sports and family vacations. | Bartlett Experimental Forest, Attitash Mountain Resort, Kancamagus Scenic Byway |
Understanding Airbnb License Requirements & STR Laws in Jackson (2025)
While Jackson, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jackson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jackson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"The Jackson House BNB," Hot Tub, 1 BR, Farmhouse
Entire Place • 2 bedrooms
"The Jackson House", Great Location, Hot Tub, View
Entire Place • 6 bedrooms
Doublehead Lodge | luxury, views, mins to skiing
Entire Place • 4 bedrooms
Steps to the Ellis River: Luxe, Hot Tub, Game Room
Entire Place • 4 bedrooms
New Cabin, View, Hot Tub, Woods, River, Fire Place
Entire Place • 2 bedrooms
Luxe Ski in/ out, Foliage, Hiking, Sauna & Hot Tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jackson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jackson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scott | 5 | $558,567 | 2775 | 4.80/5.0 |
| Evolve | 8 | $281,349 | 166 | 4.89/5.0 |
| Jeremiah & Lisseth | 4 | $240,688 | 76 | 4.95/5.0 |
| Tim | 2 | $229,010 | 38 | 4.96/5.0 |
| Ian And Katie | 2 | $150,058 | 160 | 4.97/5.0 |
| Chelsea | 1 | $138,296 | 39 | 4.97/5.0 |
| Purvi | 1 | $122,047 | 30 | 5.00/5.0 |
| Lyn | 1 | $118,608 | 14 | 5.00/5.0 |
| Patrick | 1 | $98,642 | 21 | 4.90/5.0 |
| Becky | 2 | $95,314 | 319 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jackson.
Dive Deeper: Advanced Jackson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jackson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJackson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jackson
- The Jackson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jackson, House properties are the most common (72.8%), reflecting the local real estate landscape.
- Houses represent a significant 72.8% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 1.2%) offer potential for unique stay experiences.
Jackson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jackson
- The dominant room capacity in Jackson is 3 bedrooms listings, making up 42% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 69.2% of the active Airbnb listings in Jackson, indicating a high concentration in these sizes.
- A significant 65.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jackson.
Jackson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jackson
- The most common guest capacity trend in Jackson vacation rentals is listings accommodating 8+ guests (56.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Jackson STR market, accounting for 76.6% of listings.
- 82.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jackson.
- On average, properties in Jackson are equipped to host 6.8 guests.
Jackson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jackson
- The most common availability pattern in Jackson falls within the 271-366 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jackson (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jackson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
6.6% of total
2 Nights
35 listings
46.1% of total
3 Nights
15 listings
19.7% of total
4-6 Nights
2 listings
2.6% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
18 listings
23.7% of total
Key Insights
- The most prevalent minimum stay requirement in Jackson is 2 Nights, adopted by 46.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.7%) caters to monthly stays (30+ nights) in Jackson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.1% of Jackson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.6% currently do.
- A 2-night minimum appears standard (46.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jackson.
Jackson Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
6.4% of total
Super Strict 30 Days
4 listings
5.1% of total
Flexible
2 listings
2.6% of total
Moderate
11 listings
14.1% of total
Firm
20 listings
25.6% of total
Strict
36 listings
46.2% of total
Cancellation Policy Insights for Jackson
- The prevailing Airbnb cancellation policy trend in Jackson is Strict, used by 46.2% of listings.
- A majority (71.8%) of hosts in Jackson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.2% market standard in Jackson.
- With 46.2% using Strict terms, this is a viable option in Jackson, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Jackson.
Jackson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jackson
- The overall average booking lead time for vacation rentals in Jackson is 63 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Spring (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Jackson.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Jackson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jackson (2025)
Amenity Prevalence
Amenity Insights for Jackson
- Essential amenities in Jackson that guests expect include: Wifi, Smoke alarm, Dishes and silverware, Kitchen, Heating, TV, Hot water, Carbon monoxide alarm, Essentials, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jackson: Wifi, Smoke alarm, Dishes and silverware, Kitchen, Heating, TV, Hot water, Carbon monoxide alarm, Essentials, Coffee maker.
- Prioritize adding missing essentials: TV, Hot water, Carbon monoxide alarm, Essentials, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jackson to stay competitive.
Jackson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jackson
- The typical guest profile for Airbnb in Jackson consists of primarily domestic travelers (96%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.9% of guests.
- Key international markets include United States (95.9%) and United Kingdom (1%).
- Top languages spoken are English (75.9%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and Massachusetts.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jackson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Stowe | 842 | $4,757 | $474.92 | 41% |
| Milton | 13 | $4,733 | $408.71 | 52% |
| Barnstead | 30 | $4,724 | $432.80 | 43% |
| Rutland Town | 14 | $4,713 | $395.11 | 37% |
| Otisfield | 11 | $4,471 | $391.16 | 43% |