Holderness Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Holderness in 2025? Explore comprehensive Airbnb analytics for Holderness, New Hampshire, United States to uncover income potential. This 2025 STR market report for Holderness, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Holderness, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Holderness Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Holderness Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Holderness (2025)
Understanding the monthly revenue variations for Airbnb listings in Holderness is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Holderness is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Holderness across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,617+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,730 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,668 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,405, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Holderness
Holderness Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Holderness STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Holderness:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Holderness
Average Daily Rate (ADR) Airbnb Trends in Holderness (2025)
Effective short term rental pricing strategy in Holderness involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Holderness typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $798+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $478 or more.
- Typical properties (Median) charge around $355 per night.
- Entry-level properties (Bottom 25%) earn around $244 per night.
Average Daily Rate (ADR) Trend by Month in Holderness
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Airbnb Seasonality Analysis & Trends in Holderness (2025)
Peak Season (August, July, September)
- Revenue averages $6,349 per month
- Occupancy rates average 42.5%
- Daily rates average $462
Shoulder Season
- Revenue averages $3,394 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $443
Low Season (January, March, April)
- Revenue drops to average $2,303 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $404
Seasonality Insights for Holderness
- The Airbnb seasonality in Holderness shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Holderness's highest earning potential, with monthly revenues capable of climbing to $8,200, occupancy reaching a high of 48.3%, and ADRs peaking at $467.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,947, occupancy could drop to 23.6%, and ADRs may adjust down to $386.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Holderness.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Holderness seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Holderness (2025)
Exploring the top neighborhoods for short-term rentals in Holderness? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Squam Lake | A beautiful area known for its pristine lake and stunning natural scenery. Perfect for families and nature lovers looking to escape the city and enjoy water activities. | Squam Lake, Wellington State Park, Ashland Railroad Station, Lakes Region Tourism Association, Little Squam Lake |
| Holderness Village | A quaint village atmosphere with charming New England architecture. Close to local shops and eateries, making it ideal for visitors looking for a cozy stay. | Holderness Historical Society, Plymouth State University, The Cabin in the Woods, Lady of the Lake |
| White Mountain National Forest | Renowned for its hiking trails, ski areas, and natural beauty. Draws outdoor enthusiasts year-round, making it a hot spot for Airbnb rentals. | Franconia Notch State Park, Kancamagus Highway, Mount Washington, Hiking Trails, Ski Resorts |
| Plymouth | A short drive from Holderness with a vibrant college town feel thanks to Plymouth State University. Offers various events, restaurants, and cultural activities. | Plymouth State University, The Silver Center for the Arts, Plymouth Historical Museum, Rec Center and Parks, Local Farmers Market |
| Lake Winnipesaukee | One of the most famous lakes in the region, offering a plethora of activities in the summer and winter. Ideal spot for guests looking for a lively waterfront experience. | Weirs Beach, Gunstock Mountain Resort, Lake Winnipesaukee Cruises, Belly Boat Rentals, Local Restaurants |
| Campton | A family-friendly town that serves as a great base for exploring the nearby natural attractions. It is less commercialized, providing a rural feel. | Campton Historical Society, Lost River Gorge and Boulder Caves, Kancamagus Scenic Byway, Plymouth Mountain |
| Ashland | Charming small town with access to both the Pemi River and local hiking trails. An up-and-coming spot for travelers seeking outdoor activities. | Pemigewasset River, Ashland Railroad Station, Local shops, Hiking trails |
| Waterville Valley | Well-known ski resort that attracts winter sports enthusiasts and summer adventurers alike. Offers gorgeous views and outdoor activities year-round. | Waterville Valley Ski Resort, Corcoran Pond, Coyote Creek, Hiking Trails, Mountain Biking Trails |
Understanding Airbnb License Requirements & STR Laws in Holderness (2025)
While Holderness, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Holderness to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Holderness (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Holdernessbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historical Squam Home - Large Groups Welcomed
Entire Place • 8 bedrooms
White Mountain Skiing/Hot Tub/Gym/Sauna
Entire Place • 3 bedrooms
Squam/ Holderness , updated, 3 bd, AC, walk 2 town
Entire Place • 3 bedrooms
The Lodge
Entire Place • 6 bedrooms
Squam Lake Dream Retreat!
Entire Place • 2 bedrooms
Waterfront Squam Lake Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Holderness (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Holderness based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly | 6 | $176,477 | 13 | 4.54/5.0 |
| Teagan | 1 | $109,991 | 12 | 5.00/5.0 |
| Erica | 6 | $102,371 | 16 | 5.00/5.0 |
| Tracy | 1 | $90,071 | 40 | 4.93/5.0 |
| Sandra | 2 | $89,744 | 43 | 4.92/5.0 |
| Megan | 1 | $76,207 | 40 | 5.00/5.0 |
| Ryan Scott | 1 | $59,534 | 20 | 4.95/5.0 |
| Garry | 1 | $57,286 | 14 | 4.86/5.0 |
| Desmond | 1 | $52,907 | 9 | 5.00/5.0 |
| Maureen | 1 | $42,886 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Holderness.
Dive Deeper: Advanced Holderness STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Holderness. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHolderness Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Holderness
- The Holderness Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Holderness, House properties are the most common (45%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
- The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.5%) offer potential for unique stay experiences.
Holderness Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Holderness
- The dominant room capacity in Holderness is 2 bedrooms listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Holderness, indicating a high concentration in these sizes.
- A significant 42.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Holderness.
Holderness Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Holderness
- The most common guest capacity trend in Holderness vacation rentals is listings accommodating 8+ guests (37.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Holderness STR market, accounting for 55.0% of listings.
- 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Holderness.
- On average, properties in Holderness are equipped to host 5.2 guests.
Holderness Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Holderness
- The most common availability pattern in Holderness falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Holderness (52.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Holderness Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
20% of total
2 Nights
8 listings
20% of total
3 Nights
2 listings
5% of total
4-6 Nights
5 listings
12.5% of total
7-29 Nights
3 listings
7.5% of total
30+ Nights
14 listings
35% of total
Key Insights
- The most prevalent minimum stay requirement in Holderness is 30+ Nights, adopted by 35% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35%) caters to monthly stays (30+ nights) in Holderness, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35% of Holderness hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Holderness.
Holderness Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.5% of total
Flexible
8 listings
20% of total
Moderate
5 listings
12.5% of total
Firm
15 listings
37.5% of total
Strict
11 listings
27.5% of total
Cancellation Policy Insights for Holderness
- The prevailing Airbnb cancellation policy trend in Holderness is Firm, used by 37.5% of listings.
- A majority (65.0%) of hosts in Holderness utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.5% market standard in Holderness.
- Regularly review your cancellation policy against competitors and market demand shifts in Holderness.
Holderness STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Holderness
- The overall average booking lead time for vacation rentals in Holderness is 74 days.
- Guests book furthest in advance for stays during June (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Holderness.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Holderness averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Holderness (2025)
Amenity Prevalence
Amenity Insights for Holderness
- Essential amenities in Holderness that guests expect include: Free parking on premises, Wifi, Smoke alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hangers, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Holderness: Free parking on premises, Wifi, Smoke alarm, Fire extinguisher.
- Prioritize adding missing essentials: Smoke alarm, Fire extinguisher.
- Consider adding popular differentiators like Carbon monoxide alarm or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Holderness to stay competitive.
Holderness Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Holderness
- The typical guest profile for Airbnb in Holderness consists of primarily domestic travelers (95%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and Canada (1.3%).
- Top languages spoken are English (77.3%) followed by Spanish (4.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Holderness Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nahant | 12 | $6,284 | $616.66 | 44% |
| Pomfret | 14 | $6,044 | $493.43 | 46% |
| North Andover | 12 | $5,523 | $428.80 | 50% |
| Topsham | 11 | $4,929 | $346.66 | 50% |
| Jefferson | 29 | $4,807 | $444.34 | 44% |
| Milford | 14 | $4,785 | $469.25 | 56% |
| Hanover | 33 | $4,774 | $962.85 | 40% |
| Kennebunkport | 140 | $4,689 | $636.12 | 41% |
| Wellesley | 21 | $4,682 | $489.58 | 49% |
| Stowe | 870 | $4,594 | $509.93 | 41% |