Hillsborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Hillsborough in 2025? Explore comprehensive Airbnb analytics for Hillsborough, New Hampshire, United States to uncover income potential. This 2025 STR market report for Hillsborough, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Hillsborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hillsborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hillsborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hillsborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Hillsborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hillsborough is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hillsborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,181+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,564 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,808 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,522, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hillsborough
Hillsborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hillsborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hillsborough:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hillsborough
Average Daily Rate (ADR) Airbnb Trends in Hillsborough (2025)
Effective short term rental pricing strategy in Hillsborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hillsborough typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $372+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $319 or more.
- Typical properties (Median) charge around $246 per night.
- Entry-level properties (Bottom 25%) earn around $198 per night.
Average Daily Rate (ADR) Trend by Month in Hillsborough
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Airbnb Seasonality Analysis & Trends in Hillsborough (2025)
Peak Season (August, July, May)
- Revenue averages $4,974 per month
- Occupancy rates average 52.7%
- Daily rates average $284
Shoulder Season
- Revenue averages $3,228 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $268
Low Season (January, February, March)
- Revenue drops to average $1,926 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $237
Seasonality Insights for Hillsborough
- The Airbnb seasonality in Hillsborough shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hillsborough's highest earning potential, with monthly revenues capable of climbing to $5,164, occupancy reaching a high of 61.8%, and ADRs peaking at $286.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,523, occupancy could drop to 20.5%, and ADRs may adjust down to $234.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hillsborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hillsborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hillsborough (2025)
Exploring the top neighborhoods for short-term rentals in Hillsborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hillsborough Village | Charming historical village atmosphere with picturesque homes and a strong sense of community. Great for families and couples looking for a peaceful getaway while being close to natural attractions. | Hillsborough Historical Society, Hillsborough Center, Contoocook River, local shops and restaurants |
| Franklin Pierce Lake | Serene lake area perfect for outdoor lovers. Attracts visitors looking for water activities, hiking, and relaxation in nature. | Boat rentals, Fishing and swimming, Hiking trails, Lakeside parks |
| New Hampshire Audubon Society - Amoskeag Fishways | Educational and nature-focused area attracting families and school groups, ideal for ecological and wildlife experiences. | Nature trails, Bird watching, Educational programs, Community events |
| Mason | Quaint town known for its rural charm and outdoor recreational opportunities. Perfect for guests looking to escape the city. | Parks and hiking trails, Friendly local breweries, Scenic views |
| Greenfield State Park | Popular destination for camping and outdoor activities, ideal for guests seeking adventure and nature. | Swimming and fishing, Camping sites, Nature trails, Scenic picnic areas |
| Antrim | Rich in history and natural beauty, Antrim features beautiful landscapes and a quiet, rural setting. | Historic sites, Antrim Windmill, Small local markets, Nature walks |
| Weare | Offers a mix of small-town charm and access to outdoor adventures, making it appealing for families and groups. | Hiking trails, Local events, Parks, Community festivals |
| Washington | Rural and tranquil, offering guests a slice of New Hampshire's natural beauty with hiking and outdoor experiences. | Mount Monadnock, Scenic drives, Wildlife viewing, Outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Hillsborough (2025)
While Hillsborough, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hillsborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hillsborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hillsboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Your private lake retreat awaits
Entire Place • 4 bedrooms
CozyRustic House Hot tub / Skiing / Pool Table
Entire Place • 3 bedrooms
Contemporary lakeside cabin with a rustic vibe
Entire Place • 2 bedrooms
Stone Pond Farm. Restored farmhouse, country life.
Entire Place • 4 bedrooms
Cottage -Lake and ski!
Entire Place • 3 bedrooms
Dukes Den: Four Season Home in Hillsboro NH
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hillsborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hillsborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 2 | $67,650 | 50 | 4.91/5.0 |
| Ewa | 1 | $62,628 | 41 | 4.98/5.0 |
| Olesya | 1 | $60,707 | 63 | 4.90/5.0 |
| Carmina | 1 | $50,707 | 65 | 4.98/5.0 |
| Brenda | 1 | $49,164 | 28 | 4.79/5.0 |
| Host #50856421 | 1 | $48,908 | 15 | 4.87/5.0 |
| Erica | 1 | $46,720 | 22 | 4.95/5.0 |
| Laura And Hanna | 1 | $38,299 | 78 | 4.97/5.0 |
| Gustavo | 1 | $37,710 | 20 | 4.75/5.0 |
| Alex | 1 | $35,224 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hillsborough.
Dive Deeper: Advanced Hillsborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hillsborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHillsborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hillsborough
- The Hillsborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hillsborough, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
Hillsborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hillsborough
- The dominant room capacity in Hillsborough is 3 bedrooms listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 83.4% of the active Airbnb listings in Hillsborough, indicating a high concentration in these sizes.
- A significant 72.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hillsborough.
Hillsborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hillsborough
- The most common guest capacity trend in Hillsborough vacation rentals is listings accommodating 6 guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Hillsborough STR market, accounting for 72.2% of listings.
- 88.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hillsborough.
- On average, properties in Hillsborough are equipped to host 6.5 guests.
Hillsborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hillsborough
- The most common availability pattern in Hillsborough falls within the 181-270 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hillsborough (72.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hillsborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
13 listings
76.5% of total
3 Nights
2 listings
11.8% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hillsborough is 2 Nights, adopted by 76.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Hillsborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 76.5% of Hillsborough hosts use this setting.
- A 2-night minimum appears standard (76.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hillsborough.
Hillsborough Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.9% of total
Moderate
8 listings
47.1% of total
Firm
4 listings
23.5% of total
Strict
4 listings
23.5% of total
Cancellation Policy Insights for Hillsborough
- The prevailing Airbnb cancellation policy trend in Hillsborough is Moderate, used by 47.1% of listings.
- There's a relatively balanced mix between guest-friendly (53.0%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Hillsborough.
- Regularly review your cancellation policy against competitors and market demand shifts in Hillsborough.
Hillsborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hillsborough
- The overall average booking lead time for vacation rentals in Hillsborough is 44 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Hillsborough.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Hillsborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hillsborough (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Hillsborough
- Essential amenities in Hillsborough that guests expect include: Free parking on premises, Oven, TV, Smoke alarm, Wifi, Kitchen, Fire extinguisher, First aid kit, Refrigerator, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hillsborough: Free parking on premises, Oven, TV, Smoke alarm, Wifi, Kitchen, Fire extinguisher, First aid kit, Refrigerator, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hillsborough to stay competitive.
Hillsborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hillsborough
- The typical guest profile for Airbnb in Hillsborough consists of primarily domestic travelers (92%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.2% of guests.
- Key international markets include United States (92.2%) and United Kingdom (1.4%).
- Top languages spoken are English (66.7%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and Medford.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hillsborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |
| Scituate | 92 | $5,053 | $509.72 | 49% |
| Wellesley | 17 | $5,047 | $367.93 | 54% |