Hampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Hampton in 2025? Explore comprehensive Airbnb analytics for Hampton, New Hampshire, United States to uncover income potential. This 2025 STR market report for Hampton, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 475 active listings.
Whether you're considering an Airbnb investment in Hampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Hampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hampton is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,766+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,381 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,628 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,448, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hampton
Hampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hampton:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hampton
Average Daily Rate (ADR) Airbnb Trends in Hampton (2025)
Effective short term rental pricing strategy in Hampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hampton typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $485+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $338 or more.
- Typical properties (Median) charge around $246 per night.
- Entry-level properties (Bottom 25%) earn around $183 per night.
Average Daily Rate (ADR) Trend by Month in Hampton
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Airbnb Seasonality Analysis & Trends in Hampton (2025)
Peak Season (August, July, June)
- Revenue averages $5,868 per month
- Occupancy rates average 55.8%
- Daily rates average $310
Shoulder Season
- Revenue averages $2,833 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $295
Low Season (January, February, December)
- Revenue drops to average $1,933 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $277
Seasonality Insights for Hampton
- The Airbnb seasonality in Hampton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hampton's highest earning potential, with monthly revenues capable of climbing to $7,089, occupancy reaching a high of 66.2%, and ADRs peaking at $332.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,791, occupancy could drop to 25.0%, and ADRs may adjust down to $260.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hampton (2025)
Exploring the top neighborhoods for short-term rentals in Hampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Beach | Scenic beach area known for its family-friendly atmosphere and beautiful sandy shores. A great choice for families and beach lovers looking for relaxing vacations. | North Beach, Hampton Beach State Park, Hampton Beach Casino Ballroom, Sea Shell Stage, Hampton Beach Boardwalk |
| Hampton Beach | The heart of Hampton's tourism, known for its bustling boardwalk, nightlife, and summer events. Perfect for tourists seeking vibrant beach activities and entertainment. | Hampton Beach State Park, Hampton Beach Boardwalk, Casino Ballroom, Hampton Beach Pavilion, Annual Seafood Festival |
| Seabrook | Located just south of Hampton, this area offers a quieter beach experience and is close to local attractions, making it ideal for families and couples looking for a getaway. | Seabrook Beach, Seabrook Adventure Zone, Marshview Farm, Seabrook Commons, Local seafood restaurants |
| South Hampton | A charming rural area that offers a mix of nature and proximity to the beach, South Hampton attracts visitors looking for a peaceful retreat while being close to coastal attractions. | South Hampton Common, Local farms, Walking trails, Nature preserves |
| Exeter | Located inland but close to the coast, Exeter has historical charm and cultural attractions, appealing to those visiting the area for both history and beach activities. | Phillips Exeter Academy Museum, Exeter Historical Society, Swasey Parkway, Local shops and eateries |
| Sandwich | A quaint and picturesque area known for its natural beauty, perfect for those who enjoy outdoor activities like hiking and exploring while being a short drive to the beach. | Bearcamp Pond, Local hiking trails, Scenic views, Campground access |
| Portsmouth | A vibrant city with a bustling downtown, rich history, and lively arts scene. While a bit further, it attracts visitors to Hampton, making it a great locale for Airbnb. | Strawbery Banke Museum, Market Square, Prescott Park, Portsmouth Harbor |
| Newburyport | Just a short drive away, this quaint coastal town offers colonial charm and waterfront activities, making it an attractive option for tourists visiting the Hampton area. | Newburyport Harbor, Historic downtown, Local boutiques, Parker River National Wildlife Refuge |
Understanding Airbnb License Requirements & STR Laws in Hampton (2025)
While Hampton, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Hampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Plum on Anchor-Closed. See you in the Spring
Entire Place • N/A
Sleeps 10, Indoor Pool, Hot Tub, Pups Ok
Entire Place • 4 bedrooms
Renovated beach house w/amazing deck & ocean views
Entire Place • 4 bedrooms
Luxury Oceanview Hampton Beach House
Entire Place • 4 bedrooms
Oceanfront, private porch, unobstructed views
Entire Place • 2 bedrooms
Beachfront Vacation Home, Top Surf Spot, Huge Deck
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sean | 28 | $1,156,308 | 1339 | 4.83/5.0 |
| Christine | 19 | $471,591 | 82 | 4.75/5.0 |
| Beachside Vacation | 21 | $365,491 | 699 | 4.30/5.0 |
| Brenda | 4 | $295,571 | 289 | 4.92/5.0 |
| Dmz | 16 | $280,742 | 139 | 4.64/5.0 |
| Michael | 10 | $254,745 | 114 | 4.95/5.0 |
| Jason | 7 | $249,661 | 35 | 4.79/5.0 |
| Deb | 6 | $215,994 | 376 | 4.79/5.0 |
| Tyler | 7 | $214,693 | 1783 | 4.61/5.0 |
| John | 13 | $199,104 | 376 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hampton.
Dive Deeper: Advanced Hampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hampton
- The Hampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 475 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hampton, Apartment/Condo properties are the most common (51.8%), reflecting the local real estate landscape.
- Houses represent a significant 32.4% portion, catering likely to families or larger groups.
- The presence of 15.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 0.6%) offer potential for unique stay experiences.
Hampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hampton
- The dominant room capacity in Hampton is 1 bedroom listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.1% of the active Airbnb listings in Hampton, indicating a high concentration in these sizes.
- A significant 24.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hampton.
Hampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hampton
- The most common guest capacity trend in Hampton vacation rentals is listings accommodating 4 guests (32.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Hampton STR market, accounting for 50.5% of listings.
- 38.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hampton.
- On average, properties in Hampton are equipped to host 4.9 guests.
Hampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hampton
- The most common availability pattern in Hampton falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hampton (46.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
121 listings
26.3% of total
2 Nights
100 listings
21.7% of total
3 Nights
54 listings
11.7% of total
4-6 Nights
21 listings
4.6% of total
7-29 Nights
77 listings
16.7% of total
30+ Nights
87 listings
18.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hampton is 1 Night, adopted by 26.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.9%) caters to monthly stays (30+ nights) in Hampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.3% of Hampton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hampton.
Hampton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
23 listings
5.3% of total
Super Strict 60 Days
5 listings
1.1% of total
Flexible
37 listings
8.5% of total
Moderate
86 listings
19.8% of total
Firm
129 listings
29.7% of total
Strict
155 listings
35.6% of total
Cancellation Policy Insights for Hampton
- The prevailing Airbnb cancellation policy trend in Hampton is Strict, used by 35.6% of listings.
- A majority (65.3%) of hosts in Hampton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.6% market standard in Hampton.
- With 35.6% using Strict terms, this is a viable option in Hampton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hampton.
Hampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hampton
- The overall average booking lead time for vacation rentals in Hampton is 52 days.
- Guests book furthest in advance for stays during June (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Hampton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Hampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hampton (2025)
Amenity Prevalence
Amenity Insights for Hampton
- Essential amenities in Hampton that guests expect include: Wifi, Smoke alarm, TV, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hampton: Wifi, Smoke alarm, TV, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Carbon monoxide alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hampton to stay competitive.
Hampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hampton
- The typical guest profile for Airbnb in Hampton consists of primarily domestic travelers (89%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.1% of guests.
- Key international markets include United States (89.1%) and Canada (9.2%).
- Top languages spoken are English (75.1%) followed by French (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and Montreal.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 556 | $6,264 | $980.80 | 41% |
| Nahant | 14 | $5,651 | $542.03 | 51% |
| North Andover | 10 | $5,541 | $391.63 | 53% |
| Middleton | 10 | $4,801 | $326.54 | 53% |
| Middletown | 407 | $4,775 | $545.67 | 44% |
| Milford | 14 | $4,704 | $459.06 | 53% |
| Wellesley | 21 | $4,588 | $488.26 | 50% |
| Kennebunkport | 148 | $4,551 | $618.54 | 43% |
| Scituate | 97 | $4,372 | $523.38 | 47% |
| Westminster | 11 | $4,168 | $404.63 | 58% |