Airbnb Market Analytics, Statistics and Data in Hampton, New Hampshire, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hampton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hampton:
How much do Airbnb hosts make on average per month in Hampton?
The short-term rental market in Hampton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,334 per month
- Strong performing properties (top 25%) make $5,841 or more
- Best-in-class properties (top 10%) achieve $8,741+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,731
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hampton
The market in Hampton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hampton
Daily rates in Hampton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $251 per night
- Strong performing properties (top 25%) secure $341 or more
- Best-in-class properties (top 10%) pull in $483+ per night
- Entry-level properties (bottom 25%) earn around $188
Daily Rate Variations by Month
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Seasonality patterns in Hampton
Peak Season (July, August, June)
- Revenue peaks at $7608.26 per month
- Occupancy rates reach 68.21%
- Daily rates average $339.96
Shoulder Season
- Revenue averages $4305.39 per month
- Occupancy maintains 41.56%
- Daily rates hold at $297.21
Low Season (November, December, January)
- Revenue drops to $1845.93 per month
- Occupancy decreases to 26.68%
- Daily rates adjust to $264.89
Is it still profitable to do Airbnb in Hampton in 2025?
Yes! Hampton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $4305 and With 451 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hampton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hampton Beach | Famous for its bustling beach atmosphere, Hampton Beach attracts tourists seeking sun, sand, and ocean fun. With its lively boardwalk, restaurants, and events, it's a prime location for vacation rentals. | Hampton Beach State Park, Hampton Beach Casino Ballroom, The Ocean Boulevard, Seabrook Beach, The Hampton Beach Boardwalk |
| North Hampton | A quieter alternative to Hampton Beach, North Hampton offers a more tranquil beach experience. It's appealing for families and couples looking for a peaceful getaway while still being close to attractions. | North Hampton State Beach, The North Hampton Art Gallery, The North Hampton Library, Abenaqui Country Club, The North Hampton Shopping Center |
| Seabrook | Located just south of Hampton, Seabrook is known for its coastal charm and access to several beaches. It's a great spot for those looking for a more laid-back beach vibe away from the hustle and bustle. | Seabrook Beach, Seabrook Science Center, The Seabrook Marsh, Seabrook Harbor, Hampton Falls |
| Hampton Falls | A small, picturesque town known for its quaint charm. Ideal for visitors looking for a more suburban feel while still being near the beach and attractions. | Hampton Falls Village, The Exeter River, The Lane Memorial Library, Hampton Falls Country Club, Nearby access to beaches |
| East Kingston | A charming town that offers a quieter stay while being just a short drive from Hampton Beach and other attractions. It's suitable for families and nature lovers. | Kingston State Park, Great Pond, East Kingston Historical Society, The East Kingston Library |
| Portsmouth | A vibrant coastal city just a short drive from Hampton, Portsmouth is known for its rich history and cultural scene. Great for those seeking dining, shopping, and arts. | Strawbery Banke Museum, Market Square, Portsmouth Harbor Lighthouse, Prescott Park, The Music Hall |
| Kensington | A small, rural town that provides a peaceful retreat while still being convenient to the beach and other attractions. Perfect for nature lovers. | Kensington State Park, The Kensington Library, The Kensington Church, Local farms and orchards |
| Exeter | A historic town close to Hampton, Exeter offers a blend of history, culture, and convenience. Great for visitors who appreciate local heritage and activities. | Exeter Historic District, The American Independence Museum, Exeter Academy, Swasey Parkway, Local shops and eateries |
Do you need a license for Airbnb in Hampton?
We recommend checking directly with Hampton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hampton
Plum on Anchor-Closed. See you in the Spring
Entire Place • N/A
Luxury Oceanview Hampton Beach House
Entire Place • 4 bedrooms
Coastal Escape: 3BR/4BA Luxury Retreat with Views
Entire Place • 3 bedrooms
Sleeps 10, Indoor Pool, Hot Tub, Pups Ok
Entire Place • 4 bedrooms
Beachside Paradise - 4-BR 2-Bath Across from Ocean
Entire Place • 4 bedrooms
The Tides
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Hampton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sean | 29 | $1,484,582 | 1350 | 4.64/5.0 |
| Christine | 19 | $720,378 | 85 | 3.75/5.0 |
| Beachside Vacation | 18 | $607,127 | 1034 | 4.37/5.0 |
| Brenda | 4 | $592,299 | 287 | 4.92/5.0 |
| Michael | 9 | $443,089 | 109 | 4.40/5.0 |
| Jason | 6 | $351,697 | 29 | 2.44/5.0 |
| John | 13 | $297,951 | 376 | 4.66/5.0 |
| Dmz | 15 | $278,006 | 126 | 3.40/5.0 |
| Deb | 5 | $261,704 | 357 | 4.78/5.0 |
| Melissa | 4 | $256,633 | 231 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hampton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.6%), with apartment & condo and house properties comprising 83.8% of inventory
- Strong specialty sector (15.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, outdoor & mobile, others segments (0.6% combined)
Room Capacity Distribution
Analysis of 451 properties in Hampton shows that 1 bedroom properties are most prevalent, making up 34.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.2% of all listings.
Key Insights
- Most common: 1 bedroom (34.1%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 65.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 451 properties in Hampton reveals that 4 guests properties dominate the market, representing 32.6% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 51.4% of the market.
Key Insights
- Most common capacity: 4 guests (32.6% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 51.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 451 properties in Hampton, the most common availability pattern is 271-366 days (44.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (45.5% of properties).
Key Insights
- Most common availability window: 271-366 days (44.6%)
- Most common booking duration: 91-180 days (45.5%)
- Properties with high availability (180+ days): 88.2%
- Properties with long-term bookings (180+ days): 13.5%
Minimum Stay Distributions
1 Night
116 listings
28% of total
2 Nights
112 listings
27.1% of total
3 Nights
79 listings
19.1% of total
4-6 Nights
17 listings
4.1% of total
7-29 Nights
59 listings
14.3% of total
30+ Nights
31 listings
7.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.1%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (7.5%) suggest a stable extended-stay market
- High market flexibility with 74.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
1.2% of total
Super Strict 30 Days
25 listings
6.2% of total
Flexible
30 listings
7.4% of total
Moderate
80 listings
19.8% of total
Firm
117 listings
29% of total
Strict
147 listings
36.4% of total
Key Insights
- Strict is the preferred policy at 36.4% of listings
- Stricter policies (Firm & Strict) dominate at 65.4% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.2% of listings
Recommendations
- The market supports stricter policies, with 65.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Apr, May, averaging 92 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 27 days
- Summer shows the longest average booking window at 87 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 87 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Hampton
Below is the distribution of amenities across listings in Hampton:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (8.7%) and Germany (0.3%)
- English is the top language at 78.5%, followed by French (10.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Boston and Montreal markets
- Develop localized content for Canada and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hampton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Nantucket | 560 | $6,766 | $978.35 | 41% |
| Milton | 12 | $6,009 | $437.69 | 52% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Manchester-by-the-Sea | 14 | $5,528 | $467.31 | 53% |
| Westminster | 11 | $5,502 | $390.76 | 57% |
| Scituate | 84 | $5,295 | $535.40 | 48% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| Nahant | 19 | $5,185 | $530.23 | 46% |
| Kennebunkport | 141 | $5,163 | $610.18 | 44% |
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