Derry Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States
Is Airbnb profitable in Derry in 2025? Explore comprehensive Airbnb analytics for Derry, New Hampshire, United States to uncover income potential. This 2025 STR market report for Derry, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Derry, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Derry Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Derry Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Derry (2025)
Understanding the monthly revenue variations for Airbnb listings in Derry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Derry is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Derry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,953+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,386 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,504 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,043, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Derry
Derry Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Derry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Derry:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 67%.
- Entry-level properties (Bottom 25%) average 51% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Derry
Average Daily Rate (ADR) Airbnb Trends in Derry (2025)
Effective short term rental pricing strategy in Derry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Derry typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Derry
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Airbnb Seasonality Analysis & Trends in Derry (2025)
Peak Season (August, July, June)
- Revenue averages $5,883 per month
- Occupancy rates average 69.9%
- Daily rates average $214
Shoulder Season
- Revenue averages $4,276 per month
- Occupancy maintains around 61.4%
- Daily rates hold near $189
Low Season (January, February, March)
- Revenue drops to average $2,693 per month
- Occupancy decreases to average 56.1%
- Daily rates adjust to average $173
Seasonality Insights for Derry
- The Airbnb seasonality in Derry shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Derry's highest earning potential, with monthly revenues capable of climbing to $6,144, occupancy reaching a high of 74.2%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,386, occupancy could drop to 49.7%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Derry.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Derry seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Derry (2025)
Exploring the top neighborhoods for short-term rentals in Derry? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Derry | The heart of Derry, this area offers easy access to local shops, restaurants, and events. A great location for visitors looking to explore the town's history and local culture. | Derry Public Library, Broadway Plaza, Pinkerton Academy, Derry Historical Society, local cafes and shops |
| Lake Massabesic | A serene location perfect for nature lovers, offering various outdoor activities such as fishing, hiking, and boating. Ideal for families and visitors seeking a peaceful retreat. | Lake Massabesic Recreation Area, fishing spots, hiking trails, picnic areas, scenic views |
| Windham | Just a short drive from Derry, Windham offers a suburban feel with beautiful parks and trails, appealing to those wanting a quieter stay while still close to Derry's attractions. | Canobie Lake Park, Windham Rail Trail, Richardson's Ice Cream, local nature reserves |
| Nutfield | Rich in history and charm, Nutfield has a welcoming community and several historical sites, making it an interesting area for visitors to stay in and explore. | Historic Nutfield, Derryfield Park, local farms, community events |
| Pinkerton Academy | A renowned private school that attracts many visitors for sports and events. Staying in this area provides convenient access to academy activities and nearby amenities. | Pinkerton Academy sports events, local dining options, community activities |
| Hampstead | Nearby Hampstead offers a mix of suburban living with access to nature, appealing to visitors looking to explore the surrounding area and enjoy outdoor activities. | Hampstead Town Forest, local parks, fishing areas, community events |
| Mammoth Road | A lively area with a variety of shops and eateries, this road is well-trafficked and offers accessibility to both Derry attractions and nearby towns. | local shops, restaurants, easy access to highways, community events |
| Sandy Point | A great location for beach lovers who want to enjoy local waterfront activities. This area offers rental opportunities close to recreation and relaxation options. | Sandy Point Beach, water sports, picnic areas, local seafood spots |
Understanding Airbnb License Requirements & STR Laws in Derry (2025)
While Derry, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Derry to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Derry (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Derrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big Lakehouse /beach, dock, hottub, deck +
Entire Place • 6 bedrooms
Executive Lake Front Retreat,hot tub, firepit,PETS
Entire Place • 5 bedrooms
Lake House, Hot Tub/Lake/Firepit/BBQ
Entire Place • 4 bedrooms
Sanctum by the Lake
Entire Place • 3 bedrooms
4 Bedroom Wooded Gemstone Retreat
Entire Place • 4 bedrooms
Little Lake House- ice skating, getaways & more
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Derry (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Derry based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shawn | 3 | $280,540 | 981 | 4.91/5.0 |
| Evelyn | 3 | $182,995 | 348 | 4.93/5.0 |
| Steve | 2 | $132,876 | 249 | 4.89/5.0 |
| Evan And Rachel | 3 | $115,628 | 1053 | 4.84/5.0 |
| Amy | 1 | $104,598 | 4 | 5.00/5.0 |
| Scott | 1 | $73,483 | 25 | 4.80/5.0 |
| Taylor | 1 | $70,053 | 127 | 4.97/5.0 |
| Laura | 1 | $53,927 | 195 | 4.90/5.0 |
| Ashly | 1 | $46,215 | 26 | 4.88/5.0 |
| Virginia | 1 | $38,187 | 65 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Derry.
Dive Deeper: Advanced Derry STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Derry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDerry Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Derry
- The Derry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Derry, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.4%) offer potential for unique stay experiences.
Derry Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Derry
- The dominant room capacity in Derry is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.2% of the active Airbnb listings in Derry, indicating a high concentration in these sizes.
- A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Derry.
Derry Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Derry
- The most common guest capacity trend in Derry vacation rentals is listings accommodating 6 guests (25.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Derry STR market, accounting for 51.8% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Derry.
- On average, properties in Derry are equipped to host 4.7 guests.
Derry Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Derry
- The most common availability pattern in Derry falls within the 91-180 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 25.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Derry (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 74.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Derry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
42.3% of total
2 Nights
5 listings
19.2% of total
3 Nights
2 listings
7.7% of total
4-6 Nights
2 listings
7.7% of total
7-29 Nights
3 listings
11.5% of total
30+ Nights
3 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in Derry is 1 Night, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.5%) of the Derry Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in Derry, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.3% of Derry hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Derry.
Derry Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
3.8% of total
Moderate
10 listings
38.5% of total
Firm
8 listings
30.8% of total
Strict
7 listings
26.9% of total
Cancellation Policy Insights for Derry
- The prevailing Airbnb cancellation policy trend in Derry is Moderate, used by 38.5% of listings.
- A majority (57.7%) of hosts in Derry utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Derry.
- Regularly review your cancellation policy against competitors and market demand shifts in Derry.
Derry STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Derry
- The overall average booking lead time for vacation rentals in Derry is 45 days.
- Guests book furthest in advance for stays during June (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Derry.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Derry averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Derry (2025)
Amenity Prevalence
Amenity Insights for Derry
- Essential amenities in Derry that guests expect include: Wifi, TV, Hot water, Heating, Smoke alarm, Free parking on premises, Coffee maker, Carbon monoxide alarm, Essentials, Air conditioning. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Derry: Wifi, TV, Hot water, Heating, Smoke alarm, Free parking on premises, Coffee maker, Carbon monoxide alarm, Essentials, Air conditioning.
- Prioritize adding missing essentials: Coffee maker, Carbon monoxide alarm, Essentials, Air conditioning.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Derry to stay competitive.
Derry Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Derry
- The typical guest profile for Airbnb in Derry consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.5% of guests.
- Key international markets include United States (93.5%) and Canada (2.9%).
- Top languages spoken are English (70.5%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Derry Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nantucket | 539 | $6,999 | $952.58 | 42% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Nahant | 17 | $5,435 | $521.64 | 50% |
| Middleton | 10 | $5,234 | $321.41 | 50% |
| Westminster | 11 | $5,179 | $379.92 | 57% |
| Kennebunkport | 145 | $5,109 | $614.29 | 45% |