Bethlehem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Hampshire, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Bethlehem in 2025? Explore comprehensive Airbnb analytics for Bethlehem, New Hampshire, United States to uncover income potential. This 2025 STR market report for Bethlehem, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 111 active listings.

Whether you're considering an Airbnb investment in Bethlehem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bethlehem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bethlehem Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$326
The average rental revenue earned for an occupied room per day in Bethlehem.
Occupancy Rate(?)
38.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$34,610
Typical annual income for an Airbnb listing in Bethlehem. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.5%
Slight decrease (-6.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Bethlehem.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Bethlehem.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
111
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bethlehem (2025)

Understanding the monthly revenue variations for Airbnb listings in Bethlehem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bethlehem is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bethlehem across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,367+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,106 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,876 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,730, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bethlehem

Bethlehem Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bethlehem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bethlehem:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bethlehem

Average Daily Rate (ADR) Airbnb Trends in Bethlehem (2025)

Effective short term rental pricing strategy in Bethlehem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bethlehem typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $603+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $399 or more.
  • Typical properties (Median) charge around $269 per night.
  • Entry-level properties (Bottom 25%) earn around $180 per night.

Average Daily Rate (ADR) Trend by Month in Bethlehem

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Airbnb Seasonality Analysis & Trends in Bethlehem (2025)

Peak Season (August, July, June)
  • Revenue averages $5,240 per month
  • Occupancy rates average 53.0%
  • Daily rates average $338
Shoulder Season
  • Revenue averages $4,029 per month
  • Occupancy maintains around 38.5%
  • Daily rates hold near $336
Low Season (March, April, November)
  • Revenue drops to average $2,729 per month
  • Occupancy decreases to average 28.0%
  • Daily rates adjust to average $309

Seasonality Insights for Bethlehem

  • The Airbnb seasonality in Bethlehem shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bethlehem's highest earning potential, with monthly revenues capable of climbing to $5,469, occupancy reaching a high of 59.1%, and ADRs peaking at $349.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,531, occupancy could drop to 25.3%, and ADRs may adjust down to $296.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bethlehem.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bethlehem seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bethlehem (2025)

Exploring the top neighborhoods for short-term rentals in Bethlehem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Bethlehem Village
Charming historic village known for its picturesque New England scenery, quaint shops, and community events. Ideal for travelers seeking a cozy and unique atmosphere with local charm.
The Rocks Estate, Colonial Theatre, Bethlehem Heritage Society, Local artisan shops, Bethlehem Scenic Rail Trail
Franconia Notch State Park Area
A stunning natural area attracting outdoor enthusiasts and nature lovers. Offers year-round activities such as hiking, skiing, and beautiful autumn foliage views.
Franconia Notch State Park, Cannon Mountain, Flume Gorge, Kancamagus Highway, The Basin, Loon Mountain Resort
Wheeler Mountain
A serene getaway offering privacy and scenic views, perfect for nature retreats. Attracts those looking for a peaceful escape amid the White Mountains.
Wheeler Mountain Trail, Local wildlife, Breathtaking mountain views, Fishing spots, Hiking trails
Maplewood
A beautiful neighborhood known for its golf courses and proximity to outdoor activities, appealing to families and vacationers.
Maplewood Golf Course, Lakes and ponds, Snowshoeing trails, Nearby ski resorts, Local dining
Cannon Village
A small village ideal for families and outdoor lovers, situated close to ski resorts and hiking trails, making it popular during both summer and winter.
Cannon Mountain Ski Area, Local restaurants, Mountain biking trails, Skiing and snowboarding, Snowshoe trails
Sunny Acres
A peaceful area with beautiful landscapes and close proximity to outdoor activities, suitable for families looking for a quiet retreat.
Scenic views, Local hiking trails, Fishing spots, Family-friendly parks
Easton Valley
A scenic valley known for its natural beauty and outdoor activities, perfect for adventure seekers and those wanting to explore the great outdoors.
Parker Mountain, Rivers for kayaking, Hiking trails, Wildlife viewing
Sugar Hill
Famous for its breathtaking views and historic charm. Attracts visitors looking for relaxation amidst beautiful landscapes and cultural history.
Sugar Hill Historical Museum, Picnic spots with views, Local festivals, Nearby hiking trails

Understanding Airbnb License Requirements & STR Laws in Bethlehem (2025)

While Bethlehem, New Hampshire, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bethlehem to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Bethlehem (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bethlehembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

P7  Ski-In Ski-Out with Amazing View;Pool/gym pass

P7 Ski-In Ski-Out with Amazing View;Pool/gym pass

Entire Place • 5 bedrooms

$155,320
Revenue
37.0%
Occupancy
$1065.42
Daily Rate
Luxury White Mountain Adventure Cabin & Sauna

Luxury White Mountain Adventure Cabin & Sauna

Entire Place • 4 bedrooms

$146,553
Revenue
39.4%
Occupancy
$937.51
Daily Rate
P5 Ski-in Ski-out w/ hot tub, Pool/Gym Passes!

P5 Ski-in Ski-out w/ hot tub, Pool/Gym Passes!

Entire Place • 5 bedrooms

$137,496
Revenue
38.0%
Occupancy
$1137.90
Daily Rate
The Ammonoosuc River Lodge

The Ammonoosuc River Lodge

Entire Place • 3 bedrooms

$114,910
Revenue
63.2%
Occupancy
$415.36
Daily Rate
Farmhouse on Ammonoosuc River Near Cannon Mountain

Farmhouse on Ammonoosuc River Near Cannon Mountain

Entire Place • 4 bedrooms

$97,865
Revenue
82.7%
Occupancy
$307.40
Daily Rate
80PVR New Log Home 20 min from Bretton Woods!

80PVR New Log Home 20 min from Bretton Woods!

Entire Place • 4 bedrooms

$90,959
Revenue
52.8%
Occupancy
$427.32
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bethlehem (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bethlehem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Bretton Woods Vacations13$938,8392724.02/5.0
Presidential Mountain30$462,3283944.00/5.0
Eddie9$191,49518894.91/5.0
Shauna1$146,553874.90/5.0
Craig2$143,8081424.91/5.0
Henry4$131,9303424.82/5.0
Chris & Beth1$114,910514.98/5.0
Evolve2$114,559614.95/5.0
Thomas3$98,077823.32/5.0
Bryan1$87,765334.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bethlehem.

Dive Deeper: Advanced Bethlehem STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bethlehem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bethlehem Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bethlehem

  • The Bethlehem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 111 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bethlehem, House properties are the most common (43.2%), reflecting the local real estate landscape.
  • Houses represent a significant 43.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 4.5%) offer potential for unique stay experiences.

Bethlehem Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bethlehem

  • The dominant room capacity in Bethlehem is 4 bedrooms listings, making up 25.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 1 bedroom properties represent 50.4% of the active Airbnb listings in Bethlehem, indicating a high concentration in these sizes.
  • A significant 49.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bethlehem.

Bethlehem Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bethlehem

  • The most common guest capacity trend in Bethlehem vacation rentals is listings accommodating 8+ guests (36%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Bethlehem STR market, accounting for 57.6% of listings.
  • 51.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bethlehem.
  • On average, properties in Bethlehem are equipped to host 5.4 guests.

Bethlehem Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bethlehem

  • The most common availability pattern in Bethlehem falls within the 271-366 days range, representing 45.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 81.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Bethlehem (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bethlehem Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (45.7%)

1 Night

48 listings

45.7% of total

2 Nights (28.6%)

2 Nights

30 listings

28.6% of total

3 Nights (9.5%)

3 Nights

10 listings

9.5% of total

7-29 Nights (1%)

7-29 Nights

1 listings

1% of total

30+ Nights (15.2%)

30+ Nights

16 listings

15.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Bethlehem is 1 Night, adopted by 45.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (74.3%) of the Bethlehem Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (15.2%) caters to monthly stays (30+ nights) in Bethlehem, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 45.7% of Bethlehem hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bethlehem.

Bethlehem Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (6.7%)

Super Strict 30 Days

7 listings

6.7% of total

Flexible (12.5%)

Flexible

13 listings

12.5% of total

Moderate (15.4%)

Moderate

16 listings

15.4% of total

Firm (51%)

Firm

53 listings

51% of total

Strict (14.4%)

Strict

15 listings

14.4% of total

Cancellation Policy Insights for Bethlehem

  • The prevailing Airbnb cancellation policy trend in Bethlehem is Firm, used by 51% of listings.
  • A majority (65.4%) of hosts in Bethlehem utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 51% market standard in Bethlehem.
  • Using a Strict policy might deter some guests, as only 14.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bethlehem.

Bethlehem STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bethlehem

  • The overall average booking lead time for vacation rentals in Bethlehem is 73 days.
  • Guests book furthest in advance for stays during October (average 125 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 43 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Bethlehem.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Bethlehem averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bethlehem (2025)

Amenity Prevalence

Amenity Insights for Bethlehem

  • Essential amenities in Bethlehem that guests expect include: Free parking on premises, Hot water, Smoke alarm, Heating, Wifi, TV, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Bed linens, Coffee maker, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bethlehem: Free parking on premises, Hot water, Smoke alarm, Heating, Wifi, TV, Carbon monoxide alarm.
  • Prioritize adding missing essentials: Hot water, Smoke alarm, Heating, Wifi, TV, Carbon monoxide alarm.
  • Consider adding popular differentiators like Bed linens or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bethlehem to stay competitive.

Bethlehem Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bethlehem

  • The typical guest profile for Airbnb in Bethlehem consists of primarily domestic travelers (94%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.0% of guests.
  • Key international markets include United States (94%) and Canada (2.6%).
  • Top languages spoken are English (74.5%) followed by Spanish (9.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boston and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bethlehem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pomfret13$6,142$449.7949%
Jefferson28$5,920$432.8350%
Hanover28$5,449$863.4939%
Middleton10$5,234$321.4150%
Kennebunkport145$5,109$614.2945%
Stowe842$4,757$474.9241%
Milton13$4,733$408.7152%
Barnstead30$4,724$432.8043%
Rutland Town14$4,713$395.1137%
Otisfield11$4,471$391.1643%

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