Airbnb Market Analytics, Statistics and Data in Reno, Nevada, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Reno? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Reno:
How much do Airbnb hosts make on average per month in Reno?
The short-term rental market in Reno shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,513 per month
- Strong performing properties (top 25%) make $4,487 or more
- Best-in-class properties (top 10%) achieve $7,088+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,378
Revenue Variations by Month
Occupancy Rates Throughout the Year in Reno
The market in Reno shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Reno
Daily rates in Reno vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $155 per night
- Strong performing properties (top 25%) secure $249 or more
- Best-in-class properties (top 10%) pull in $372+ per night
- Entry-level properties (bottom 25%) earn around $94
Daily Rate Variations by Month
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Seasonality patterns in Reno
Peak Season (June, August, May)
- Revenue peaks at $4199.78 per month
- Occupancy rates reach 59.00%
- Daily rates average $211.91
Shoulder Season
- Revenue averages $3405.95 per month
- Occupancy maintains 48.81%
- Daily rates hold at $202.24
Low Season (October, November, January)
- Revenue drops to $2571.80 per month
- Occupancy decreases to 40.56%
- Daily rates adjust to $190.74
Is it still profitable to do Airbnb in Reno in 2025?
Yes! Reno demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3406 and As a mature market with 788 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Reno
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Reno | Vibrant urban center with a mix of entertainment, dining, and cultural attractions. A top choice for visitors looking to experience Reno's nightlife and events. | Reno Arch, The National Automobile Museum, Reno Events Center, Cargo Concert Hall, Tannenbaum Holiday Market |
| South Reno | Family-friendly neighborhood with easy access to shopping and outdoor activities. Popular with visitors looking to explore nearby Lake Tahoe and the Sierra Nevada. | Reno-Tahoe International Airport, Meadowood Mall, South Reno Athletic Club, Galena Creek Regional Park, Lake Tahoe |
| Midtown Reno | Hip, artistic area known for its boutique shops, restaurants, and local culture. Great for those wanting a more local experience and unique dining options. | Midtown District, Artisan shops, Breweries, The Nevada Museum of Art, Local food festivals |
| North Valleys | Emerging area with affordable properties and proximity to parks and outdoor activities. Attracting families and budget-conscious travelers. | Golden Valley Park, North Valleys Regional Park, Wild River Grille, Local community events, Access to hiking trails |
| Virginia City | Historic mining town just a short drive from Reno, offering a glimpse into the Old West. Attracts tourists interested in history and unique experiences. | Virginia City Historic District, Comstock Lode, St. Mary's in the Mountains, Old Washoe Club, Historic Gold Mine Tours |
| Sparks | Adjacent to Reno, Sparks has its own unique charm with a focus on community events and family activities. Great for visitors looking for a quieter experience. | Sparks Marina Park, Outlets at Sparks, Legends at Sparks Marina, Railroad Square, Local festivals |
| Lake Tahoe | World-renowned destination for outdoor recreation, stunning scenery, and year-round activities. Perfect for outdoor enthusiasts and those looking to have a vacation getaway. | Lake Tahoe Beaches, Stateline Casinos, Hiking and skiing opportunities, Heavenly Mountain Resort, Emerald Bay State Park |
| Washoe Valley | Scenic valley with beautiful landscapes and opportunities for outdoor recreation. Ideal for nature lovers and those seeking a peaceful retreat not far from Reno. | Washoe Lake State Park, Bowers Mansion Regional Park, Skiing and snowboarding in winter, Hiking trails, Stunning sunset views |
Do you need a license for Airbnb in Reno?
We recommend checking directly with Reno's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Reno
Luxe Reno Chalet w/ Mountain View: 3 Mi to Skiing!
Entire Place • 8 bedrooms
6000 sqft Pine House with indoor swimming pool
Entire Place • 5 bedrooms
Peaceful Pool House Hot Tub Fire Pit Pool Table
Entire Place • 4 bedrooms
Sleeps28Triplex/7Bedroom7.5 Bath
Entire Place • 7 bedrooms
Hill House Hot Tub Views & BBQs Close To Downtown
Entire Place • 4 bedrooms
Triplex in Great Neighborhood, 10TVs Sleeps 23
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Reno
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Short Stays | 49 | $2,100,604 | 1579 | 4.26/5.0 |
| Evolve | 23 | $1,237,874 | 712 | 4.57/5.0 |
| Ian | 13 | $1,063,154 | 1279 | 4.90/5.0 |
| Sigua Vacations | 18 | $793,805 | 381 | 4.29/5.0 |
| Nicolas | 22 | $750,325 | 1110 | 4.71/5.0 |
| Travel Oasis | 10 | $558,332 | 663 | 4.68/5.0 |
| Ybm | 17 | $374,130 | 552 | 3.92/5.0 |
| LussoStay | 8 | $339,375 | 156 | 3.70/5.0 |
| Patrick | 5 | $329,522 | 225 | 4.95/5.0 |
| TahoeXperience | 5 | $283,498 | 521 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Reno
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.3%), with house and apartment & condo properties comprising 87.7% of inventory
- Untapped potential in others, outdoor & mobile segments (6.1% combined)
Room Capacity Distribution
Analysis of 788 properties in Reno shows that 1 bedroom properties are most prevalent, making up 27.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.4% of all listings.
Key Insights
- Most common: 1 bedroom (27.4%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 53.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 788 properties in Reno reveals that 8+ guests properties dominate the market, representing 23.7% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 42.8% of the market.
Key Insights
- Most common capacity: 8+ guests (23.7% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 42.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 788 properties in Reno, the most common availability pattern is 181-270 days (31.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.6% of properties).
Key Insights
- Most common availability window: 181-270 days (31.3%)
- Most common booking duration: 91-180 days (30.6%)
- Properties with high availability (180+ days): 58.6%
- Properties with long-term bookings (180+ days): 43.3%
Minimum Stay Distributions
1 Night
204 listings
28.9% of total
2 Nights
231 listings
32.7% of total
3 Nights
86 listings
12.2% of total
4-6 Nights
22 listings
3.1% of total
7-29 Nights
62 listings
8.8% of total
30+ Nights
102 listings
14.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.6%
- Mid-length stays (4-6 nights) represent 3.1% of listings
- Monthly+ stays (14.4%) suggest a stable extended-stay market
- High market flexibility with 73.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
41 listings
6% of total
Flexible
106 listings
15.5% of total
Moderate
185 listings
27.1% of total
Firm
140 listings
20.5% of total
Strict
210 listings
30.8% of total
Key Insights
- Strict is the preferred policy at 30.8% of listings
- The market shows a balanced distribution between guest-friendly (42.6%) and strict (51.3%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 6.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 50 days
- Shortest booking windows are in Nov, Mar, Jan, averaging 33 days
- Spring shows the longest average booking window at 46 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 46 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Reno
Below is the distribution of amenities across listings in Reno:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.8%) and Mexico (0.5%)
- English is the top language at 74.6%, followed by Spanish (17.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Reno and Las Vegas markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Reno. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Glenbrook | 33 | $9,573 | $836.73 | 42% |
| Zephyr Cove | 189 | $6,239 | $568.98 | 36% |
| Incline Village-Crystal Bay | 163 | $5,690 | $538.47 | 40% |
| Stateline | 30 | $5,426 | $515.55 | 45% |
| Meyers | 192 | $5,417 | $423.92 | 44% |
| Homewood | 134 | $5,273 | $515.95 | 40% |
| Kyburz | 11 | $4,991 | $320.61 | 45% |
| Carnelian Bay | 354 | $4,921 | $475.25 | 40% |
| Tahoma | 193 | $4,891 | $497.63 | 40% |
| Tahoe Vista | 212 | $4,722 | $427.58 | 40% |
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