Norfolk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nebraska, United States
Is Airbnb profitable in Norfolk in 2025? Explore comprehensive Airbnb analytics for Norfolk, Nebraska, United States to uncover income potential. This 2025 STR market report for Norfolk, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Norfolk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norfolk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norfolk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norfolk (2025)
Understanding the monthly revenue variations for Airbnb listings in Norfolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norfolk is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norfolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,541+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,414 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,276 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,267, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norfolk
Norfolk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norfolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norfolk:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norfolk
Average Daily Rate (ADR) Airbnb Trends in Norfolk (2025)
Effective short term rental pricing strategy in Norfolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norfolk typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Norfolk
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Airbnb Seasonality Analysis & Trends in Norfolk (2025)
Peak Season (June, May, April)
- Revenue averages $3,518 per month
- Occupancy rates average 35.5%
- Daily rates average $135
Shoulder Season
- Revenue averages $2,329 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $140
Low Season (January, February, March)
- Revenue drops to average $1,476 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $143
Seasonality Insights for Norfolk
- The Airbnb seasonality in Norfolk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norfolk's highest earning potential, with monthly revenues capable of climbing to $3,752, occupancy reaching a high of 59.7%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,298, occupancy could drop to 26.7%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norfolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norfolk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norfolk (2025)
Exploring the top neighborhoods for short-term rentals in Norfolk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Norfolk | The heart of Norfolk with historic charm and accessibility. This area is attractive to visitors for its unique shops, dining options, and cultural sites. | Johnny Carson School of Theatre and Film, Elkhorn River, Norfolk Arts Center, Divot's Lounge, Norfolk Public Library |
| Skyview Lake | A serene neighborhood surrounding a picturesque lake, ideal for families and nature lovers, drawing visitors who appreciate outdoor activities and relaxation. | Skyview Lake Park, Fishing and boating opportunities, Walking trails, Picnic areas |
| Northern Heights | A residential community with close proximity to schools and parks, making it appealing to families and longer-term vacationers. | Greenwood Cemetery, Norfolk Soccer Complex, Norfolk Community Pool |
| Westside | A growing area with a mix of local businesses and parks, appealing to young professionals and families seeking a more suburban experience. | Skyview Lake Park, Knox Park, Local cafes and boutiques |
| Historic District | Rich in history and charm, featuring many historic homes and architecture. Attracts tourists interested in the historical significance of the area. | Norfolk Historical Society, St. Paul's Lutheran Church, Old Norfolk |
| Norfolk MarketPlace | A busy retail and dining hub that attracts both locals and visitors looking for shopping and dining options. | Norfolk Mall, Local restaurants, Target and Walmart |
| Summit Park | A newer development area with modern amenities, appealing to those seeking comfort and convenience in a suburban environment. | Summit Park Recreation, Nearby shopping centers, Family-friendly activities |
| Northeast Norfolk | Ideal for those visiting for events or sports tournaments, offering a variety of accommodations close to sports facilities and parks. | Norfolk Arts Center, Divot's Lounge, Local sports fields |
Understanding Airbnb License Requirements & STR Laws in Norfolk (2025)
While Norfolk, Nebraska, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norfolk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norfolk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norfolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Arista Ranch Lodge-Country Setting....
Entire Place • 4 bedrooms
The Prospector
Entire Place • 4 bedrooms
Mid-Century Mid Town
Entire Place • 3 bedrooms
Charming, cozy getaway in Norfolk, sleeps up to 10
Entire Place • 4 bedrooms
Sunset House-Norfolk
Entire Place • 4 bedrooms
Spring Branch Cabin
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norfolk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norfolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Josie | 3 | $81,334 | 33 | 4.81/5.0 |
| Danielle | 2 | $72,591 | 99 | 4.96/5.0 |
| Melissa | 2 | $66,935 | 82 | 5.00/5.0 |
| Ed | 4 | $63,299 | 168 | 4.66/5.0 |
| Jana | 1 | $52,898 | 62 | 4.98/5.0 |
| Gretchen | 1 | $44,156 | 32 | 5.00/5.0 |
| Megan | 1 | $35,209 | 14 | 4.86/5.0 |
| Elizabeth | 1 | $34,031 | 84 | 4.96/5.0 |
| Steve | 1 | $31,685 | 15 | 4.93/5.0 |
| Jade | 1 | $27,757 | 32 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norfolk.
Dive Deeper: Advanced Norfolk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norfolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorfolk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norfolk
- The Norfolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norfolk, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 4.2%) offer potential for unique stay experiences.
Norfolk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norfolk
- The dominant room capacity in Norfolk is 3 bedrooms listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Norfolk, indicating a high concentration in these sizes.
- A significant 62.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norfolk.
Norfolk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norfolk
- The most common guest capacity trend in Norfolk vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Norfolk STR market, accounting for 50.0% of listings.
- 54.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norfolk.
- On average, properties in Norfolk are equipped to host 5.0 guests.
Norfolk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norfolk
- The most common availability pattern in Norfolk falls within the 91-180 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Norfolk (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norfolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
29.2% of total
2 Nights
6 listings
25% of total
3 Nights
5 listings
20.8% of total
4-6 Nights
1 listings
4.2% of total
7-29 Nights
3 listings
12.5% of total
30+ Nights
2 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Norfolk is 1 Night, adopted by 29.2% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.2% of Norfolk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norfolk.
Norfolk Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
41.7% of total
Moderate
3 listings
12.5% of total
Firm
5 listings
20.8% of total
Strict
6 listings
25% of total
Cancellation Policy Insights for Norfolk
- The prevailing Airbnb cancellation policy trend in Norfolk is Flexible, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (54.2%) and stricter (45.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Norfolk.
- Regularly review your cancellation policy against competitors and market demand shifts in Norfolk.
Norfolk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norfolk
- The overall average booking lead time for vacation rentals in Norfolk is 36 days.
- Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Norfolk.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Norfolk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norfolk (2025)
Amenity Prevalence
Amenity Insights for Norfolk
- Essential amenities in Norfolk that guests expect include: Kitchen, TV, Air conditioning, Smoke alarm, Wifi, Cooking basics, Dishes and silverware, Heating, Hot water, Oven. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norfolk: Kitchen, TV, Air conditioning, Smoke alarm, Wifi, Cooking basics, Dishes and silverware, Heating, Hot water, Oven.
- Prioritize adding missing essentials: Wifi, Cooking basics, Dishes and silverware, Heating, Hot water, Oven.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norfolk to stay competitive.
Norfolk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norfolk
- The typical guest profile for Airbnb in Norfolk consists of primarily domestic travelers (98%), often arriving from nearby Orlando, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (0.9%).
- Top languages spoken are English (81.2%) followed by Spanish (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Orlando and Omaha.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norfolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jefferson Precinct | 10 | $4,974 | $365.57 | 50% |
| Ziskov South Township | 13 | $3,818 | $395.71 | 38% |
| Gretna | 10 | $3,791 | $286.30 | 44% |
| Chicago Precinct | 24 | $3,331 | $233.81 | 50% |
| Columbus | 12 | $2,183 | $167.28 | 52% |
| Papillion | 27 | $2,104 | $174.59 | 54% |
| Sioux Center | 24 | $2,087 | $138.99 | 51% |
| Yankton | 16 | $1,982 | $190.04 | 38% |
| Vermillion | 14 | $1,919 | $188.69 | 30% |
| Omaha | 1,177 | $1,889 | $166.65 | 46% |