Southbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Naugatuck Valley Planning Region, United States
Is Airbnb profitable in Southbury in 2025? Explore comprehensive Airbnb analytics for Southbury, Naugatuck Valley Planning Region, United States to uncover income potential. This 2025 STR market report for Southbury, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Southbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Southbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southbury is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,282+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,005 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,041 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,023, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southbury
Southbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southbury:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southbury
Average Daily Rate (ADR) Airbnb Trends in Southbury (2025)
Effective short term rental pricing strategy in Southbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southbury typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Southbury
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Airbnb Seasonality Analysis & Trends in Southbury (2025)
Peak Season (July, August, September)
- Revenue averages $3,272 per month
- Occupancy rates average 52.7%
- Daily rates average $183
Shoulder Season
- Revenue averages $2,213 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $199
Low Season (January, February, March)
- Revenue drops to average $1,656 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $216
Seasonality Insights for Southbury
- The Airbnb seasonality in Southbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southbury's highest earning potential, with monthly revenues capable of climbing to $3,611, occupancy reaching a high of 54.8%, and ADRs peaking at $243.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,512, occupancy could drop to 24.9%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southbury (2025)
Exploring the top neighborhoods for short-term rentals in Southbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Southbury | Charming New England town with a mix of nature and history. Popular for visitors looking for a peaceful retreat with access to lakes and hiking trails. | Lake Zoar, Kettletown State Park, Ballantine Park, Quassy Amusement Park, Southbury Historical Society |
| Middlebury | Scenic town with a blend of suburban and rural feel. Attracts families and outdoor enthusiasts, offering recreational activities and local dining. | Middlebury Greenway, Lake Quassapaug, Quassy Amusement Park, Middlebury Historical Society |
| Woodbury | Known for its antique shops and beautiful countryside. Offers a quieter atmosphere and historical sites, appealing to those seeking a quaint getaway. | Woodbury Antique District, Glebe House Museum, Lake Allen, Martha's Vineyard |
| Naugatuck | With a revitalizing downtown, Naugatuck is attractive for travelers wanting a mix of industrial history and modern amenities, plus access to hiking and outdoor spaces. | Naugatuck State Forest, Naugatuck Dog Park, Hop Brook Lake, Downtown Naugatuck |
| Waterbury | A city with rich history and vibrant culture. Offers a variety of entertainment options, museums, and dining experiences, great for city explorers. | Mattatuck Museum, Lakewood Park, Waterbury Palace Theater, Prospect Mountain |
| Bethlehem | A small, rural town known for its rural charm and historical significance. Popular for outdoor events and nature tourism, with fall foliage attracting visitors. | Bellamy-Ferriday House and Garden, Burnham Library, Bethlehem Farmers Market, The Woodward House |
| Prospect | A suburban town with a mix of residential areas and green spaces. It's desirable for its family-friendly atmosphere and easy access to nearby cities. | Prospect Town Green, Scoville Memorial Library, Prospect Nature Center, Bunker Hill |
| Cheshire | Cheshire is a balanced community known for its parks and good schools. It appeals to families and tourists looking for convenience in a suburban setting. | Bartlett Park, Cheshire Historical Society, Doolittle Park, Cheshire Community Pool |
Understanding Airbnb License Requirements & STR Laws in Southbury (2025)
While Southbury, Naugatuck Valley Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Southbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sun Filled Cottage
Entire Place • 2 bedrooms
Cozy Nature Retreat at Chateau Madeux
Entire Place • 3 bedrooms
The River Cabin by Kara
Entire Place • 1 bedroom
Private Apt in Southford/Southbury
Entire Place • 1 bedroom
Charming Guest Cottage with Modern Amenities
Entire Place • N/A
The Cottage at Cedar Spring Farm
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deborah | 1 | $58,853 | 20 | 4.95/5.0 |
| Francesco | 1 | $37,266 | 46 | 4.87/5.0 |
| Kara | 1 | $36,095 | 202 | 4.74/5.0 |
| Full Circle Property | 2 | $34,014 | 38 | 4.75/5.0 |
| Host #41865939 | 3 | $33,928 | 5 | 4.33/5.0 |
| John | 2 | $33,207 | 345 | 4.95/5.0 |
| Jay | 2 | $29,390 | 135 | 4.71/5.0 |
| Betsy | 1 | $23,619 | 101 | 5.00/5.0 |
| Lynn | 1 | $21,218 | 39 | 4.77/5.0 |
| Yolanda | 1 | $19,762 | 25 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southbury.
Dive Deeper: Advanced Southbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southbury
- The Southbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southbury, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Southbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southbury
- The dominant room capacity in Southbury is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.2% of the active Airbnb listings in Southbury, indicating a high concentration in these sizes.
Southbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southbury
- The most common guest capacity trend in Southbury vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Southbury STR market, accounting for 66.7% of listings.
- A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Southbury.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southbury.
- On average, properties in Southbury are equipped to host 3.8 guests.
Southbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southbury
- The most common availability pattern in Southbury falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Southbury (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
8 listings
44.4% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Southbury is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.8%) of the Southbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Southbury hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southbury.
Southbury Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
8 listings
44.4% of total
Firm
5 listings
27.8% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Southbury
- The prevailing Airbnb cancellation policy trend in Southbury is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Southbury.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Southbury.
Southbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southbury
- The overall average booking lead time for vacation rentals in Southbury is 31 days.
- Guests book furthest in advance for stays during June (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Southbury.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Southbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southbury (2025)
Amenity Prevalence
Amenity Insights for Southbury
- Essential amenities in Southbury that guests expect include: Heating, Free parking on premises, Wifi, Hot water, Kitchen, Essentials, Carbon monoxide alarm, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southbury: Heating, Free parking on premises, Wifi, Hot water, Kitchen, Essentials, Carbon monoxide alarm, Smoke alarm, TV.
- Prioritize adding missing essentials: Essentials, Carbon monoxide alarm, Smoke alarm, TV.
- Consider adding popular differentiators like Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southbury to stay competitive.
Southbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southbury
- The typical guest profile for Airbnb in Southbury consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and DC (1%).
- Top languages spoken are English (77.3%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Perkasie.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Frankford Township | 11 | $6,564 | $549.90 | 47% |
| Spring Lake Heights | 17 | $5,762 | $698.58 | 45% |
| Mountain Lodge Park | 10 | $5,570 | $593.71 | 50% |
| Brookfield | 12 | $5,384 | $540.52 | 50% |
| Town of East Hampton | 1,471 | $5,335 | $968.73 | 36% |
| Town/Village of Harrison | 10 | $5,205 | $562.47 | 55% |
| Town of Southampton | 1,380 | $5,091 | $963.66 | 34% |
| Town of Pawling | 16 | $5,041 | $387.66 | 53% |
| Town of Pleasant Valley | 32 | $4,915 | $514.99 | 41% |
| Town of Kingston | 13 | $4,849 | $437.45 | 49% |