Airbnb Market Analytics, Statistics and Data in St. Louis, Missouri, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in St. Louis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in St. Louis:
How much do Airbnb hosts make on average per month in St. Louis?
The short-term rental market in St. Louis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,065 per month
- Strong performing properties (top 25%) make $3,194 or more
- Best-in-class properties (top 10%) achieve $5,097+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,162
Revenue Variations by Month
Occupancy Rates Throughout the Year in St. Louis
The market in St. Louis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in St. Louis
Daily rates in St. Louis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $109 per night
- Strong performing properties (top 25%) secure $169 or more
- Best-in-class properties (top 10%) pull in $276+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in St. Louis
Peak Season (June, May, March)
- Revenue peaks at $3302.52 per month
- Occupancy rates reach 59.64%
- Daily rates average $158.55
Shoulder Season
- Revenue averages $2552.37 per month
- Occupancy maintains 50.13%
- Daily rates hold at $147.05
Low Season (December, February, January)
- Revenue drops to $1613.13 per month
- Occupancy decreases to 37.41%
- Daily rates adjust to $137.00
Is it still profitable to do Airbnb in St. Louis in 2025?
Yes! St. Louis demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $2552 and As a mature market with 1894 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in St. Louis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Forest Park | One of the largest urban parks in the U.S. offering a plethora of attractions, making it ideal for families and outdoor enthusiasts. It's a prime location for visitors wanting to enjoy nature, museums, and recreational activities. | Saint Louis Art Museum, Missouri History Museum, Saint Louis Zoo, Forest Park Golf Course, The Muny |
| Downtown St. Louis | The vibrant heart of the city, filled with historic architecture, a bustling nightlife, and cultural institutions. Excellent for guests wanting to explore the city’s attractions and dining options. | Gateway Arch, Busch Stadium, City Museum, Lumiere Place Casino, Old Courthouse |
| The Hill | Famous for its Italian heritage, this area is known for its authentic Italian restaurants and bakeries. A charming neighborhood that attracts food lovers and those seeking a unique cultural experience. | St. Ambrose Church, Gerard's Italian Bakery, Mama's on The Hill, The Italian-American Museum, Local Italian restaurants |
| Soulard | Historic district known for its vibrant nightlife, restaurants, and the famous Soulard Farmers Market. It's a popular area for those seeking a lively atmosphere and community events. | Soulard Farmers Market, Greensfelder Recreation Center, Soulard Concerts, Anheuser-Busch Brewery, Historic Brick Homes |
| Central West End | A trendy neighborhood with a mix of historic homes, shops, and restaurants. Close to medical institutions, it attracts both tourists and medical professionals. | Cathedral Basilica of Saint Louis, Forest Park, Washington University, Art galleries, Eclectic shops and dining |
| Laclede’s Landing | An entertainment district along the Mississippi River known for its nightlife, dining, and historic buildings. Attracts visitors looking for a fun night out. | Mississippi Riverfront, The Landing, Restaurants and bars, Historic buildings, Live music venues |
| South Grand | Known for its diverse array of restaurants and shops, South Grand reflects the diverse culture of St. Louis. It is great for guests wanting to explore a vibrant community. | Tower Grove Park, Ethnic restaurants, Local boutiques, South Grand Shopping District, Community events |
| Delmar Loop | A lively entertainment district with unique shops, restaurants, and cultural venues. Perfect for young travelers and families wanting to enjoy art, music, and dining. | The Pageant, The Tivoli Theatre, Blueberry Hill, Art galleries, Live music spots |
Do you need a license for Airbnb in St. Louis?
We recommend checking directly with St. Louis's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in St. Louis
Modern Luxury w/Saltwater Pool / ABODEbucks
Entire Place • 5 bedrooms
4-Unit Building | Sleeping for 34 / ABODEbucks
Entire Place • 12 bedrooms
Luxury Living: Grand 7BR/5BA near Everything
Entire Place • 7 bedrooms
8BR @ Tower Grove Park | Sleeps 22 / ABODEbucks
Entire Place • 8 bedrooms
6BR Soulard Family Home + Game Room / ABODEbucks
Entire Place • 6 bedrooms
Luxe Manor Style 3 Floors Home | 6BR / ABODEbucks
Entire Place • 6 bedrooms
Top Performing Professional Hosts in St. Louis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| TheSTAY | 57 | $936,758 | 2655 | 4.51/5.0 |
| Ashley | 20 | $850,931 | 2517 | 4.93/5.0 |
| Brandon | 31 | $752,268 | 2446 | 4.86/5.0 |
| JZ Vacation Rentals | 17 | $730,665 | 758 | 4.80/5.0 |
| Anand | 9 | $703,677 | 906 | 4.77/5.0 |
| Anna | 13 | $677,355 | 1512 | 4.91/5.0 |
| Corporate Resides | 24 | $653,055 | 1416 | 4.85/5.0 |
| Synergy Rentals | 23 | $648,341 | 765 | 4.36/5.0 |
| Jeffrey | 25 | $536,705 | 1022 | 4.60/5.0 |
| Sheila | 9 | $521,706 | 204 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in St. Louis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.2%), with apartment & condo and house properties comprising 97.0% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile, unique stays segments (3.0% combined)
Room Capacity Distribution
Analysis of 1,894 properties in St. Louis shows that 1 bedroom properties are most prevalent, making up 35.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.3% of all listings.
Key Insights
- Most common: 1 bedroom (35.2%)
- Least common: 5+ bedrooms (5.4%)
- Market concentration: 65.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,894 properties in St. Louis reveals that 4 guests properties dominate the market, representing 21.3% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.4% of the market.
Key Insights
- Most common capacity: 4 guests (21.3% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 42.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,894 properties in St. Louis, the most common availability pattern is 91-180 days (31.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.8% of properties).
Key Insights
- Most common availability window: 91-180 days (31.9%)
- Most common booking duration: 181-270 days (31.8%)
- Properties with high availability (180+ days): 56.4%
- Properties with long-term bookings (180+ days): 45.1%
Minimum Stay Distributions
1 Night
483 listings
28.8% of total
2 Nights
618 listings
36.9% of total
3 Nights
125 listings
7.5% of total
4-6 Nights
86 listings
5.1% of total
7-29 Nights
161 listings
9.6% of total
30+ Nights
203 listings
12.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.7%
- Mid-length stays (4-6 nights) represent 5.1% of listings
- Monthly+ stays (12.1%) suggest a stable extended-stay market
- High market flexibility with 73.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.2% of total
Flexible
392 listings
23.4% of total
Moderate
474 listings
28.3% of total
Firm
443 listings
26.4% of total
Strict
365 listings
21.8% of total
Key Insights
- Moderate is the preferred policy at 28.3% of listings
- The market shows a balanced distribution between guest-friendly (51.7%) and strict (48.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 50 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 30 days
- Spring shows the longest average booking window at 47 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 47 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in St. Louis
Below is the distribution of amenities across listings in St. Louis:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and DC (0.4%)
- English is the top language at 82.1%, followed by Spanish (11.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for St. Louis and Chicago markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding St. Louis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $5,050 | $388.00 | 38% |
| Innsbrook | 173 | $4,234 | $353.68 | 38% |
| Harvester | 15 | $3,730 | $205.68 | 55% |
| Makanda | 19 | $3,590 | $234.07 | 53% |
| O’Fallon | 33 | $3,558 | $199.89 | 58% |
| Edwardsville | 12 | $3,533 | $186.41 | 60% |
| Potosi | 22 | $3,209 | $230.62 | 39% |
| Creve Coeur | 13 | $2,969 | $232.35 | 48% |
| Centralia | 14 | $2,916 | $240.59 | 48% |
| Saint Charles | 167 | $2,895 | $194.54 | 54% |
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