St. James Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in St. James in 2025? Explore comprehensive Airbnb analytics for St. James, Missouri, United States to uncover income potential. This 2025 STR market report for St. James, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in St. James, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. James Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. James Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. James (2025)
Understanding the monthly revenue variations for Airbnb listings in St. James is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. James is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. James across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,753+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,131 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,466 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $786, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. James
St. James Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. James STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. James:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. James
Average Daily Rate (ADR) Airbnb Trends in St. James (2025)
Effective short term rental pricing strategy in St. James involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. James typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $148+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $105 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in St. James
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Airbnb Seasonality Analysis & Trends in St. James (2025)
Peak Season (June, July, May)
- Revenue averages $2,085 per month
- Occupancy rates average 48.4%
- Daily rates average $102
Shoulder Season
- Revenue averages $1,522 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $100
Low Season (February, March, September)
- Revenue drops to average $1,159 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $97
Seasonality Insights for St. James
- The Airbnb seasonality in St. James shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. James's highest earning potential, with monthly revenues capable of climbing to $2,289, occupancy reaching a high of 61.3%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $985, occupancy could drop to 35.8%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. James.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. James seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. James (2025)
Exploring the top neighborhoods for short-term rentals in St. James? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake of the Ozarks | A major recreational lake known for its beautiful scenery and year-round activities. Ideal for water sports, fishing, and relaxing getaways. Attractive to families and tourists seeking outdoor adventures. | Lake of the Ozarks State Park, Bagnell Dam, Ha Ha Tonka State Park, Lodge of the Four Seasons, Big Surf Waterpark |
| Downtown St. James | A quaint small-town area with local shops, restaurants, and bars. Perfect for visitors looking to experience the charm of a small American town while being close to outdoor activities. | St. James Winery, Public Parks, Local diners and cafes, Historic downtown buildings |
| Meramec River | Scenic river area popular for camping, fishing, and floating. Attracts nature enthusiasts and families looking for outdoor fun. | Meramec River, River access points, Campgrounds, Hiking trails |
| St. James Golf Club | Offers a great golfing experience in a picturesque setting. Ideal for golf enthusiasts and travelers looking for a leisure stay. | 18-hole golf course, Clubhouse, Pro shop, Driving range |
| Wine Country | Home to several wineries and vineyards, attracting visitors for wine tasting and tours. Perfect for romantic getaways and culinary experiences. | St. James Winery, Montelle Winery, Rohlfing Vineyard, Wine tours |
| Local Parks | St. James has several parks for family-friendly activities and relaxation. Great for visitors looking for a peaceful retreat. | St. James Park, Green Acres Park, Football fields, Playgrounds |
| Historic Route 66 | Part of the historic US Route 66, attracting nostalgia and tourism. Great for travelers looking to experience this iconic stretch of Americana. | Route 66 Museum, Historic sites, Diners along Route 66 |
| Nearby Outdoor Adventures | Close proximity to various outdoor attractions like hiking, fishing, and camping offers a great draw for tourists seeking nature experiences. | Hiking trails, Fishing spots, Camping grounds, Scenic vistas |
Understanding Airbnb License Requirements & STR Laws in St. James (2025)
While St. James, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. James to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. James (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Jamesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vineyard Ridge Farmhouse
Entire Place • 3 bedrooms
2BR | Pet-Friendly | Fenced Yard | Near Wineries
Entire Place • 2 bedrooms
The James Stay on Historic Route 66
Entire Place • 3 bedrooms
Cozy 3BR, 2BA | Backyard | Near Downtown St. James
Entire Place • 3 bedrooms
Romantic Historical Getaway
Entire Place • 3 bedrooms
Charming 2 bedroom home - The Winchester.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. James (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. James based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michele | 7 | $85,610 | 730 | 4.93/5.0 |
| Loni | 3 | $82,721 | 418 | 4.97/5.0 |
| Aaron And Brenna | 3 | $75,192 | 203 | 4.88/5.0 |
| Genevieve | 3 | $40,195 | 117 | 4.95/5.0 |
| Hayley | 2 | $30,234 | 40 | 4.96/5.0 |
| Brett | 1 | $26,245 | 9 | 4.78/5.0 |
| Terrill | 1 | $25,711 | 53 | 4.96/5.0 |
| Shane | 2 | $24,247 | 388 | 4.91/5.0 |
| Jessica | 1 | $19,571 | 16 | 4.88/5.0 |
| Jonathan | 1 | $17,264 | 30 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. James.
Dive Deeper: Advanced St. James STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. James. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. James Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. James
- The St. James Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. James, House properties are the most common (54.8%), reflecting the local real estate landscape.
- Houses represent a significant 54.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 6.4%) offer potential for unique stay experiences.
St. James Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. James
- The dominant room capacity in St. James is 2 bedrooms listings, making up 48.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 80.7% of the active Airbnb listings in St. James, indicating a high concentration in these sizes.
St. James Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. James
- The most common guest capacity trend in St. James vacation rentals is listings accommodating 4 guests (45.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the St. James STR market, accounting for 64.6% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. James.
- On average, properties in St. James are equipped to host 4.5 guests.
St. James Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. James
- The most common availability pattern in St. James falls within the 181-270 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. James (48.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. James Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
71% of total
2 Nights
6 listings
19.4% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
2 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in St. James is 1 Night, adopted by 71% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.4%) of the St. James Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71% of St. James hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. James.
St. James Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
25.8% of total
Moderate
18 listings
58.1% of total
Firm
2 listings
6.5% of total
Strict
3 listings
9.7% of total
Cancellation Policy Insights for St. James
- The prevailing Airbnb cancellation policy trend in St. James is Moderate, used by 58.1% of listings.
- The market strongly favors guest-friendly terms, with 83.9% of listings offering Flexible or Moderate policies. This suggests guests in St. James may expect booking flexibility.
- Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.1% market standard in St. James.
- Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. James.
St. James STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. James
- The overall average booking lead time for vacation rentals in St. James is 35 days.
- Guests book furthest in advance for stays during May (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in St. James.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these St. James averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. James (2025)
Amenity Prevalence
Amenity Insights for St. James
- Essential amenities in St. James that guests expect include: Smoke alarm, Air conditioning, Washer, Free parking on premises, Wifi, Hangers, Kitchen, Cooking basics, TV, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. James: Smoke alarm, Air conditioning, Washer, Free parking on premises, Wifi, Hangers, Kitchen, Cooking basics, TV, Heating.
- Prioritize adding missing essentials: Hangers, Kitchen, Cooking basics, TV, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. James to stay competitive.
St. James Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. James
- The typical guest profile for Airbnb in St. James consists of primarily domestic travelers (98%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Portugal (0.4%).
- Top languages spoken are English (86.4%) followed by Spanish (5.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. James Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Roach | 27 | $3,150 | $346.94 | 46% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Gravois Mills | 119 | $2,992 | $311.38 | 41% |