Winona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Winona in 2025? Explore comprehensive Airbnb analytics for Winona, Minnesota, United States to uncover income potential. This 2025 STR market report for Winona, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Winona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Winona Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Winona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Winona (2025)
Understanding the monthly revenue variations for Airbnb listings in Winona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Winona is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Winona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,152+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,081 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,175 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,309, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Winona
Winona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Winona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Winona:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Winona
Average Daily Rate (ADR) Airbnb Trends in Winona (2025)
Effective short term rental pricing strategy in Winona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Winona typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Winona
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Airbnb Seasonality Analysis & Trends in Winona (2025)
Peak Season (June, May, July)
- Revenue averages $3,206 per month
- Occupancy rates average 60.8%
- Daily rates average $148
Shoulder Season
- Revenue averages $2,366 per month
- Occupancy maintains around 50.7%
- Daily rates hold near $146
Low Season (January, February, March)
- Revenue drops to average $1,586 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $145
Seasonality Insights for Winona
- The Airbnb seasonality in Winona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Winona's highest earning potential, with monthly revenues capable of climbing to $3,336, occupancy reaching a high of 65.3%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,328, occupancy could drop to 34.9%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Winona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Winona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Winona (2025)
Exploring the top neighborhoods for short-term rentals in Winona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Winona | A picturesque area with scenic views and outdoor activities. Very popular for families and tourists looking for a relaxing getaway near the water, offering access to boating and fishing. | Lake Winona, Winona County Historical Society, Garvin Heights Park, Sugar Loaf Bluff, Lake Park |
| Downtown Winona | The vibrant heart of Winona, featuring a mix of shops, restaurants, and cultural attractions. Great for urban explorers and those wanting to experience local life and history. | Winona County Courthouse, Minnesota Marine Art Museum, St. Mary's University, Winona's Historic Main Street, Bub's Brewing Company |
| Garvin Heights | A scenic neighborhood known for its hiking trails and panoramic views of the Mississippi River. Ideal for nature lovers and those seeking serenity and outdoor adventures. | Garvin Heights Scenic Overlook, Hiking trails, Picnic areas, Bird watching spots |
| Westfield | Developing suburban area with residential appeal. Attracts families looking to escape the urban setting while still being close to city amenities. | Parks, Local schools, Community centers |
| East End | A charming residential neighborhood with historical homes and a strong community vibe. Great for longer-term stays and attracting families. | Winona History Museum, Local parks, Community events |
| Buffalo County | A rural area that offers a peaceful retreat with access to natural beauty and recreational activities. Attractive for those wanting a quiet getaway. | Buffalo River State Park, Hiking trails, Horseback riding |
| Whitewater State Park | Located a bit outside Winona, it's a favorite for outdoor enthusiasts. Known for its stunning landscapes and various recreational activities. | Hiking trails, Camping, Fishing, Wildlife observation |
| The Bluffs | Picturesque area with stunning views of the River and natural scenery. Appeals to outdoor lovers and those looking for a scenic getaway. | Bluff trails, Nature observation, Scenic overlooks |
Understanding Airbnb License Requirements & STR Laws in Winona (2025)
While Winona, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Winona to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Winona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Winonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Village House Inn
Entire Place • 4 bedrooms
~ 71 Johnson Street ~
Entire Place • 3 bedrooms
Cottage by Lake Winona
Entire Place • 3 bedrooms
*Prairie Island Bungalow with Water Access*
Entire Place • 2 bedrooms
The Driftless House - Winona, MN
Entire Place • 3 bedrooms
Quiet Cottage in the Valley with Sauna
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Winona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Winona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adam | 13 | $411,154 | 4279 | 4.98/5.0 |
| Anne | 3 | $78,528 | 299 | 4.95/5.0 |
| Samantha | 1 | $67,152 | 61 | 4.95/5.0 |
| Yushi | 4 | $65,828 | 316 | 4.94/5.0 |
| Grace | 3 | $59,228 | 23 | 5.00/5.0 |
| Kim | 1 | $50,592 | 82 | 4.91/5.0 |
| Tanya | 2 | $49,411 | 208 | 4.83/5.0 |
| Karl | 1 | $48,156 | 204 | 4.99/5.0 |
| Sheryl | 2 | $42,943 | 333 | 4.93/5.0 |
| Celeste | 1 | $42,147 | 46 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Winona.
Dive Deeper: Advanced Winona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Winona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWinona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Winona
- The Winona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Winona, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.9%) offer potential for unique stay experiences.
Winona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Winona
- The dominant room capacity in Winona is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.6% of the active Airbnb listings in Winona, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Winona.
Winona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Winona
- The most common guest capacity trend in Winona vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Winona STR market, accounting for 48.2% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Winona.
- On average, properties in Winona are equipped to host 4.0 guests.
Winona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Winona
- The most common availability pattern in Winona falls within the 91-180 days range, representing 42.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Winona (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Winona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
56.6% of total
2 Nights
19 listings
35.8% of total
3 Nights
1 listings
1.9% of total
4-6 Nights
1 listings
1.9% of total
30+ Nights
2 listings
3.8% of total
Key Insights
- The most prevalent minimum stay requirement in Winona is 1 Night, adopted by 56.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.4%) of the Winona Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.6% of Winona hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Winona.
Winona Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
29.6% of total
Moderate
12 listings
22.2% of total
Firm
8 listings
14.8% of total
Strict
18 listings
33.3% of total
Cancellation Policy Insights for Winona
- The prevailing Airbnb cancellation policy trend in Winona is Strict, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (48.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Winona.
- With 33.3% using Strict terms, this is a viable option in Winona, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Winona.
Winona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Winona
- The overall average booking lead time for vacation rentals in Winona is 44 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Winona.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Winona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Winona (2025)
Amenity Prevalence
Amenity Insights for Winona
- Essential amenities in Winona that guests expect include: Fire extinguisher, Smoke alarm, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Winona: Fire extinguisher, Smoke alarm, Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Winona to stay competitive.
Winona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Winona
- The typical guest profile for Airbnb in Winona consists of primarily domestic travelers (97%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and United Kingdom (0.9%).
- Top languages spoken are English (83.1%) followed by Spanish (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Winona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |