Stillwater Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Stillwater in 2025? Explore comprehensive Airbnb analytics for Stillwater, Minnesota, United States to uncover income potential. This 2025 STR market report for Stillwater, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Stillwater, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stillwater Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stillwater Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stillwater (2025)
Understanding the monthly revenue variations for Airbnb listings in Stillwater is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stillwater is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stillwater across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,916+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,207 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,942 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,499, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stillwater
Stillwater Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stillwater STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stillwater:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stillwater
Average Daily Rate (ADR) Airbnb Trends in Stillwater (2025)
Effective short term rental pricing strategy in Stillwater involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stillwater typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $570+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $403 or more.
- Typical properties (Median) charge around $265 per night.
- Entry-level properties (Bottom 25%) earn around $180 per night.
Average Daily Rate (ADR) Trend by Month in Stillwater
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Airbnb Seasonality Analysis & Trends in Stillwater (2025)
Peak Season (June, August, July)
- Revenue averages $7,028 per month
- Occupancy rates average 61.7%
- Daily rates average $325
Shoulder Season
- Revenue averages $4,702 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $333
Low Season (January, February, March)
- Revenue drops to average $2,805 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $355
Seasonality Insights for Stillwater
- The Airbnb seasonality in Stillwater shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stillwater's highest earning potential, with monthly revenues capable of climbing to $7,192, occupancy reaching a high of 65.1%, and ADRs peaking at $371.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,086, occupancy could drop to 26.5%, and ADRs may adjust down to $314.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stillwater.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stillwater seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stillwater (2025)
Exploring the top neighborhoods for short-term rentals in Stillwater? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Stillwater | Charming and historic area along the St. Croix River known for its local shops, restaurants, and vibrant waterfront. Attracts visitors looking for a picturesque small-town experience. | Stillwater Lift Bridge, Washington County Historic Courthouse, Lakeside Park, St. Croix River, Main Street shops, Stillwater Depot |
| North Stillwater | Residential area that offers a quieter experience with easy access to the river and nearby parks. Ideal for families and those seeking a retreat while still being close to downtown attractions. | Pine Point Park, Towers Park, Stillwater Golf Club, St. Croix River access, Pine Lake, Local farms |
| South Stillwater | A suburban area that provides a mix of local amenities and green spaces, appealing to those who want a peaceful stay while being just a short drive from downtown. | South Stillwater Park, Lake Elmo Park Reserve, Local restaurants and cafes, Wildflower Gardens, Stillwater Depot, Horace Lake |
| Ski Big Bear | A popular destination during the winter season for skiing and snowboarding enthusiasts, attracting Airbnb guests during the snowy months for winter sports and recreation. | Ski Big Bear Resort, Snow tubing parks, Winter sports facilities, Local ski rental shops, Scenic views, Winter hiking trails |
| Historic Stillwater | Focuses on the heritage of the area with well-preserved historic buildings and cultural attractions. Great for history buffs and those looking to explore local heritage. | Historic Main Street, Washington County Historical Society, Stillwater Riverboats, Historic sites tours, Local museums, Antique shops |
| Pine Point Park | A beautiful natural area offering hiking and outdoor activities. Ideal for nature lovers looking for a peaceful retreat close to the water and greenery. | Nature trails, Birdwatching, Fishing spots, Family picnic areas, Access to the St. Croix River, Scenic overlooks |
| Lake Elmo | Just a short drive from Stillwater, Lake Elmo offers a serene environment with lakes, parks, and outdoor activities. Attracts families and outdoor enthusiasts. | Lake Elmo Regional Park Preserve, Beach areas, Fishing and boating, Walking trails, Local dining, Wildlife viewing |
| Scandia | Nearby Scandia is a quaint rural community providing a relaxed atmosphere with farms and open spaces, appealing to guests looking for an escape from the city. | Scandia Village, Local farms, Cycling routes, Historical buildings, Nature trails, Falconer Park |
Understanding Airbnb License Requirements & STR Laws in Stillwater (2025)
While Stillwater, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stillwater to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stillwater (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stillwaterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Durant House - Historic Stillwater Mansion
Entire Place • 7 bedrooms
Cottage in the Alley, River View, Stillwater
Entire Place • 3 bedrooms
Charming Home Views St Croix River!
Entire Place • 6 bedrooms
Downtown Stilwater, Riverview Condo
Entire Place • 2 bedrooms
Lumberjack Inn 2300 sq.ft in DT with a rooftop
Entire Place • 1 bedroom
Historic James Mulvey Carriage house (Whole house)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stillwater (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stillwater based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathan | 5 | $351,885 | 270 | 4.87/5.0 |
| Brian | 2 | $250,894 | 62 | 4.99/5.0 |
| Cheris | 3 | $161,587 | 1630 | 4.80/5.0 |
| Host #98475572 | 4 | $142,308 | 124 | 4.98/5.0 |
| Missie & Rick | 2 | $141,317 | 82 | 4.98/5.0 |
| Linda | 2 | $126,997 | 109 | 4.97/5.0 |
| Kirk And Barb | 1 | $106,027 | 63 | 4.87/5.0 |
| Sunny And Anil | 1 | $90,433 | 104 | 4.93/5.0 |
| Bryan | 1 | $87,008 | 18 | 5.00/5.0 |
| Jenny | 2 | $84,519 | 652 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stillwater.
Dive Deeper: Advanced Stillwater STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stillwater. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStillwater Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stillwater
- The Stillwater Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stillwater, House properties are the most common (44.2%), reflecting the local real estate landscape.
- Houses represent a significant 44.2% portion, catering likely to families or larger groups.
- The presence of 23.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Stillwater Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stillwater
- The dominant room capacity in Stillwater is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 63.5% of the active Airbnb listings in Stillwater, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stillwater.
Stillwater Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stillwater
- The most common guest capacity trend in Stillwater vacation rentals is listings accommodating 8+ guests (21.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Stillwater STR market, accounting for 40.4% of listings.
- 42.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stillwater.
- On average, properties in Stillwater are equipped to host 5.1 guests.
Stillwater Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stillwater
- The most common availability pattern in Stillwater falls within the 181-270 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stillwater (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stillwater Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
47.9% of total
2 Nights
16 listings
33.3% of total
7-29 Nights
4 listings
8.3% of total
30+ Nights
5 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Stillwater is 1 Night, adopted by 47.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.2%) of the Stillwater Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Stillwater, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.9% of Stillwater hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stillwater.
Stillwater Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
4.4% of total
Non-refundable
1 listings
2.2% of total
Flexible
4 listings
8.9% of total
Moderate
5 listings
11.1% of total
Firm
18 listings
40% of total
Strict
15 listings
33.3% of total
Cancellation Policy Insights for Stillwater
- The prevailing Airbnb cancellation policy trend in Stillwater is Firm, used by 40% of listings.
- A majority (73.3%) of hosts in Stillwater utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Stillwater.
- With 33.3% using Strict terms, this is a viable option in Stillwater, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Stillwater.
Stillwater STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stillwater
- The overall average booking lead time for vacation rentals in Stillwater is 58 days.
- Guests book furthest in advance for stays during June (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Stillwater.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Stillwater averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stillwater (2025)
Amenity Prevalence
Amenity Insights for Stillwater
- Essential amenities in Stillwater that guests expect include: Wifi, Carbon monoxide alarm, Fire extinguisher, Heating, Air conditioning, Smoke alarm, Kitchen, TV, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stillwater: Wifi, Carbon monoxide alarm, Fire extinguisher, Heating, Air conditioning, Smoke alarm, Kitchen, TV, Essentials, Hot water.
- Prioritize adding missing essentials: Kitchen, TV, Essentials, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stillwater to stay competitive.
Stillwater Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stillwater
- The typical guest profile for Airbnb in Stillwater consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and Canada (0.4%).
- Top languages spoken are English (83.4%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stillwater Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,489 | $325.00 | 58% |
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| East Side Township | 12 | $5,025 | $398.89 | 43% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Town of Clover | 17 | $4,811 | $253.36 | 61% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |