Shakopee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Shakopee in 2025? Explore comprehensive Airbnb analytics for Shakopee, Minnesota, United States to uncover income potential. This 2025 STR market report for Shakopee, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Shakopee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shakopee Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shakopee Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shakopee (2025)
Understanding the monthly revenue variations for Airbnb listings in Shakopee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shakopee is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shakopee across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,476+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,189 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,203, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shakopee
Shakopee Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shakopee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shakopee:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shakopee
Average Daily Rate (ADR) Airbnb Trends in Shakopee (2025)
Effective short term rental pricing strategy in Shakopee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shakopee typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $451+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Shakopee
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Airbnb Seasonality Analysis & Trends in Shakopee (2025)
Peak Season (June, August, May)
- Revenue averages $4,640 per month
- Occupancy rates average 50.3%
- Daily rates average $200
Shoulder Season
- Revenue averages $3,305 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $221
Low Season (January, February, March)
- Revenue drops to average $1,705 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $268
Seasonality Insights for Shakopee
- The Airbnb seasonality in Shakopee shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shakopee's highest earning potential, with monthly revenues capable of climbing to $5,130, occupancy reaching a high of 58.4%, and ADRs peaking at $283.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,394, occupancy could drop to 24.9%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shakopee.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shakopee seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shakopee (2025)
Exploring the top neighborhoods for short-term rentals in Shakopee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Valleyfair | Home to Minnesota's largest amusement park, Valleyfair attracts families and thrill-seekers, making it a prime spot for short-term rentals during the summer months. | Valleyfair Amusement Park, Soak City Waterpark, Minnesota's largest roller coasters, Live entertainment shows, Dining and shopping options |
| Mystic Lake Casino Hotel | This popular casino and hotel draws visitors for gaming, entertainment, and relaxation. Its amenities appeal to tourists seeking fun and leisure. | Mystic Lake Casino, Golf courses, Live concerts, Spa services, Dining options |
| Historic Downtown Shakopee | Charming downtown area with a blend of shops, restaurants, and historic sites. Ideal for guests wanting to explore local culture and cuisine. | Shakopee Historical Society and Museum, Shakopee Town Square, Local boutiques, Restaurants and cafes, Riverfront parks |
| Cedar Lake | Cedar Lake offers beautiful natural scenery and outdoor activities, attracting nature lovers and families looking for a peaceful retreat. | Cedar Lake, Hiking trails, Picnic areas, Water activities, Wildlife watching |
| The Landing | An open-air museum that showcases life in 19th-century Minnesota. This area offers educational experiences that appeal to families and history buffs. | The Landing - Minnesota River Heritage Park, Historical reenactments, Educational programs, Nature trails, Picnic spots |
| Sand Creek Park | A spacious park known for its recreational facilities and natural beauty, making it a great spot for guests looking for outdoor adventures. | Nature trails, Sports fields, Playgrounds, Picnic areas, Fishing spots |
| Shakopee Skate Park | A modern skate park that attracts younger crowds, ideal for families with teenagers and adventure seekers looking for urban experiences. | Skateboarding facilities, Community events, Proximity to downtown, Public art displays, Local shops and eateries |
| River City Centre | This shopping and entertainment complex attracts visitors looking for retail experiences and dining options, providing easy access to amenities for guests. | Shopping outlets, Restaurants, Entertainment venues, Fitness centers, Grocery stores |
Understanding Airbnb License Requirements & STR Laws in Shakopee (2025)
While Shakopee, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shakopee to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shakopee (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shakopeebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Serene Winter Stay - Near Parks & Malls
Entire Place • 4 bedrooms
5-bedroom Vacation home w/Peloton Bike
Entire Place • 5 bedrooms
Maple trails farm house
Entire Place • 4 bedrooms
Sweet Home Minnesota Experience Radiant Heat Floor
Entire Place • 5 bedrooms
Discount Winter in Shakopee! Heart of Twin Cities
Entire Place • 3 bedrooms
Vacation Station
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shakopee (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shakopee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dai | 1 | $63,778 | 54 | 5.00/5.0 |
| Jaime | 2 | $61,787 | 37 | 2.48/5.0 |
| Stephy | 1 | $59,368 | 36 | 4.92/5.0 |
| Harmala | 1 | $56,763 | 116 | 4.94/5.0 |
| Eric | 1 | $48,338 | 16 | 4.56/5.0 |
| Kiet | 1 | $45,251 | 60 | 4.95/5.0 |
| Chakela | 1 | $44,327 | 34 | 4.68/5.0 |
| Jessica | 1 | $39,401 | 11 | 5.00/5.0 |
| Brock | 1 | $37,858 | 91 | 4.73/5.0 |
| Adam | 1 | $33,201 | 30 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shakopee.
Dive Deeper: Advanced Shakopee STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shakopee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShakopee Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shakopee
- The Shakopee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shakopee, House properties are the most common (100%), reflecting the local real estate landscape.
- Houses represent a significant 100% portion, catering likely to families or larger groups.
Shakopee Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shakopee
- The dominant room capacity in Shakopee is 4 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 5+ bedrooms properties represent 55.6% of the active Airbnb listings in Shakopee, indicating a high concentration in these sizes.
- A significant 72.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shakopee.
Shakopee Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shakopee
- The most common guest capacity trend in Shakopee vacation rentals is listings accommodating 8+ guests (55.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Shakopee STR market, accounting for 66.7% of listings.
- 72.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shakopee.
- On average, properties in Shakopee are equipped to host 5.8 guests.
Shakopee Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shakopee
- The most common availability pattern in Shakopee falls within the 91-180 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Shakopee (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shakopee Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
6 listings
33.3% of total
3 Nights
3 listings
16.7% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Shakopee is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Shakopee Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Shakopee hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shakopee.
Shakopee Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
40% of total
Moderate
3 listings
20% of total
Firm
1 listings
6.7% of total
Strict
5 listings
33.3% of total
Cancellation Policy Insights for Shakopee
- The prevailing Airbnb cancellation policy trend in Shakopee is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Shakopee.
- With 33.3% using Strict terms, this is a viable option in Shakopee, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Shakopee.
Shakopee STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shakopee
- The overall average booking lead time for vacation rentals in Shakopee is 49 days.
- Guests book furthest in advance for stays during June (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Shakopee.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Shakopee averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shakopee (2025)
Amenity Prevalence
Amenity Insights for Shakopee
- Essential amenities in Shakopee that guests expect include: Wifi, Hot water, Carbon monoxide alarm, Smoke alarm, TV, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shakopee: Wifi, Hot water, Carbon monoxide alarm, Smoke alarm, TV, Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shakopee to stay competitive.
Shakopee Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shakopee
- The typical guest profile for Airbnb in Shakopee consists of primarily domestic travelers (95%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and Canada (1.9%).
- Top languages spoken are English (72.5%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shakopee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |