Airbnb Market Analytics, Statistics and Data in Saint Paul, Minnesota, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint Paul? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint Paul:
How much do Airbnb hosts make on average per month in Saint Paul?
The short-term rental market in Saint Paul shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,158 per month
- Strong performing properties (top 25%) make $3,555 or more
- Best-in-class properties (top 10%) achieve $5,627+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,103
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint Paul
The market in Saint Paul shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint Paul
Daily rates in Saint Paul vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $173 or more
- Best-in-class properties (top 10%) pull in $264+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Saint Paul
Peak Season (August, July, June)
- Revenue peaks at $3458.49 per month
- Occupancy rates reach 67.18%
- Daily rates average $151.06
Shoulder Season
- Revenue averages $2755.07 per month
- Occupancy maintains 51.43%
- Daily rates hold at $144.75
Low Season (December, February, January)
- Revenue drops to $1780.41 per month
- Occupancy decreases to 37.89%
- Daily rates adjust to $135.35
Is it still profitable to do Airbnb in Saint Paul in 2025?
Yes! Saint Paul demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2755 and As a mature market with 567 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint Paul
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| West 7th | A bustling area known for its diverse mix of restaurants, bars, and entertainment. It's close to downtown and offers a vibrant atmosphere for visitors. | Xcel Energy Center, RiverCentre, Ordway Center for the Performing Arts, Black Dog Aleworks, St. Paul Farmers Market |
| Lowertown | An artsy neighborhood with historic buildings and a strong community vibe. Great for those attending art and music events, with many local shops and eateries. | The Saint Paul Hotel, Union Depot, Lowertown Artists' Lofts, CHS Field, Black Dog Cafe |
| Summit Hill | A picturesque and historic neighborhood featuring beautiful architecture and tree-lined streets. Ideal for families and those looking for a quiet retreat close to the city. | Summit Avenue, Cathedral of Saint Paul, Como Park Zoo and Conservatory, Minnesota Governor's Residence, James J. Hill House |
| East Side | An up-and-coming neighborhood that offers affordable accommodations and diverse dining options. Popular with travelers seeking local culture and experiences. | Lake Phalen, Phalen Park, Pine Tree Apple Orchard, Asian restaurants, Community events |
| Downtown | The heart of St. Paul, filled with corporate offices, restaurants, and entertainment venues. Perfect for business travelers and tourists alike. | Science Museum of Minnesota, Ordway Center for the Performing Arts, Minnesota Children's Museum, Skyway System, Pioneer Press |
| Grand Avenue | A famous street known for its unique shops, restaurants, and vibrant atmosphere. It attracts visitors looking for a local shopping experience. | Grand Avenue shops, Coffee shops, Parks, Restaurants, Neighborhood events |
| Como Park | Home to the beautiful Como Park and Zoo, this area attracts families and nature lovers looking for outdoor activities and green spaces. | Como Park Zoo, Como Lake, Lily Pond, Japanese Garden, Saint Paul Winter Carnival |
| Capitol River Council | Offering stunning views of the Mississippi River and the State Capitol, this area is perfect for those who enjoy history and beautiful landscapes. | Minnesota State Capitol, Rice Park, Wabasha Street Caves, Riverwalk, Historic buildings |
Do you need a license for Airbnb in Saint Paul?
We recommend checking directly with Saint Paul's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (29% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint Paul
5 Min To Stadium, Hot Tub, Mini Golf, Arcade, King
Entire Place • 5 bedrooms
Best*Location toWalk, Shop&Eat Summit, Grand+Selby
Entire Place • 7 bedrooms
9 Bedrm Summit Mansion w/swimming pool & hot tub
Entire Place • 9 bedrooms
Historic District HQ 4.5 Baths- Walkable area
Entire Place • 4 bedrooms
Safe, secluded St Paul house w/hot tub, sauna,
Entire Place • 4 bedrooms
Private Capitol-View Retreat in Vibrant Lowertown
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saint Paul
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aaron | 10 | $351,271 | 322 | 4.47/5.0 |
| Marabelle | 4 | $236,585 | 180 | 4.63/5.0 |
| Rachael | 5 | $228,602 | 437 | 4.87/5.0 |
| Tanya | 3 | $216,202 | 341 | 4.95/5.0 |
| Kevin | 5 | $215,364 | 382 | 4.99/5.0 |
| Brenda | 2 | $206,540 | 113 | 4.97/5.0 |
| Brittany | 6 | $206,041 | 78 | 4.93/5.0 |
| Jon | 6 | $195,721 | 76 | 4.63/5.0 |
| Mike | 2 | $195,373 | 153 | 4.96/5.0 |
| Minnestay | 3 | $183,431 | 64 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint Paul
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.3%), with house and apartment & condo properties comprising 90.8% of inventory
- Untapped potential in others, boutique & hotels, unique stays segments (9.2% combined)
Room Capacity Distribution
Analysis of 567 properties in Saint Paul shows that 1 bedroom properties are most prevalent, making up 26.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 49.4% of all listings.
Key Insights
- Most common: 1 bedroom (26.8%)
- Least common: 5+ bedrooms (5.5%)
- Market concentration: 49.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 567 properties in Saint Paul reveals that 4 guests properties dominate the market, representing 18.5% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 35.6% of the market.
Key Insights
- Most common capacity: 4 guests (18.5% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 35.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 567 properties in Saint Paul, the most common availability pattern is 181-270 days (32.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.2% of properties).
Key Insights
- Most common availability window: 181-270 days (32.1%)
- Most common booking duration: 181-270 days (31.2%)
- Properties with high availability (180+ days): 55.2%
- Properties with long-term bookings (180+ days): 47.3%
Minimum Stay Distributions
1 Night
131 listings
25.1% of total
2 Nights
197 listings
37.8% of total
3 Nights
67 listings
12.9% of total
4-6 Nights
33 listings
6.3% of total
7-29 Nights
43 listings
8.3% of total
30+ Nights
50 listings
9.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.9%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (9.6%) suggest a stable extended-stay market
- High market flexibility with 75.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
106 listings
20.3% of total
Moderate
149 listings
28.6% of total
Firm
113 listings
21.7% of total
Strict
151 listings
29% of total
Key Insights
- Strict is the preferred policy at 29.0% of listings
- The market shows a balanced distribution between guest-friendly (48.9%) and strict (50.7%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Apr, averaging 62 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 33 days
- Summer shows the longest average booking window at 60 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 60 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Saint Paul
Below is the distribution of amenities across listings in Saint Paul:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.8%) and DC (0.8%)
- English is the top language at 77.8%, followed by Spanish (13.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Minneapolis and Saint Paul markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint Paul. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hastings | 15 | $5,917 | $328.38 | 50% |
| Excelsior | 28 | $5,720 | $434.03 | 56% |
| Hudson | 21 | $5,405 | $547.05 | 48% |
| Scandia | 10 | $5,140 | $461.75 | 44% |
| Fridley | 22 | $4,812 | $250.34 | 62% |
| Wayzata | 16 | $4,725 | $359.87 | 55% |
| Shoreview | 12 | $4,548 | $351.46 | 54% |
| Forest Lake | 24 | $4,397 | $313.72 | 45% |
| Town of Georgetown | 16 | $4,375 | $433.64 | 43% |
| Stillwater | 50 | $4,350 | $364.88 | 46% |
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