Rochester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Rochester in 2025? Explore comprehensive Airbnb analytics for Rochester, Minnesota, United States to uncover income potential. This 2025 STR market report for Rochester, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 483 active listings.
Whether you're considering an Airbnb investment in Rochester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rochester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rochester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rochester (2025)
Understanding the monthly revenue variations for Airbnb listings in Rochester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rochester is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rochester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,009+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,932 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,923 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,053, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rochester
Rochester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rochester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rochester:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rochester
Average Daily Rate (ADR) Airbnb Trends in Rochester (2025)
Effective short term rental pricing strategy in Rochester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rochester typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Rochester
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Airbnb Seasonality Analysis & Trends in Rochester (2025)
Peak Season (July, June, August)
- Revenue averages $2,575 per month
- Occupancy rates average 64.1%
- Daily rates average $117
Shoulder Season
- Revenue averages $2,138 per month
- Occupancy maintains around 54.8%
- Daily rates hold near $118
Low Season (January, February, March)
- Revenue drops to average $1,804 per month
- Occupancy decreases to average 45.8%
- Daily rates adjust to average $127
Seasonality Insights for Rochester
- The Airbnb seasonality in Rochester shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rochester's highest earning potential, with monthly revenues capable of climbing to $2,772, occupancy reaching a high of 68.0%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,686, occupancy could drop to 42.5%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rochester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rochester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rochester (2025)
Exploring the top neighborhoods for short-term rentals in Rochester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rochester | The heart of the city, ideal for tourists and professionals visiting the renowned Mayo Clinic and nearby attractions. Offers vibrant nightlife, dining options, and cultural events. | Mayo Clinic, Rochester Art Center, Peace Plaza, The Olmsted County History Center, Downtown Farmers Market |
| Apache Mall | A shopping and entertainment hub in Rochester, perfect for attracting visitors looking for convenience and leisure. Features numerous retail stores and dining options. | Apache Mall, Servicemen's Memorial, Chateau Theater, Rochester International Airport |
| Silver Lake Village | A residential area that offers a mix of suburban charm and accessibility to Rochester's amenities. Great for families and longer stays. | Silver Lake, Rochester Golf and Country Club, Parks and recreation areas |
| Kutzky Park | Known for its historic homes and proximity to parks, this area attracts visitors interested in a quieter, residential experience close to the city. | Kutzky Park, Cascade Lake Park, Rochester Downtown Historic District |
| Rochester Hills | A peaceful neighborhood with beautiful homes and parks, ideal for families or individuals wanting a longer-term rental experience. | Rochester Hills Park, Nearby trails and recreation, Family-friendly environment |
| Folwell Neighborhood | An up-and-coming area that features a mix of historic homes and new developments, perfect for young professionals and families. | Folwell Park, Close to downtown attractions, Local cafés and shops |
| Eastside Neighborhoods | A diverse set of neighborhoods offering a variety of experiences, from quiet residential to lively community spots, appealing to a wide range of visitors. | Plum Park, Eastside transition housing, Culver's, Local dining options |
| West Circle Drive | An area that hosts various shopping, dining, and recreational options, suitable for those who prefer a suburban feel with urban conveniences. | Shopping centers, Parks and natural areas, Community amenities |
Understanding Airbnb License Requirements & STR Laws in Rochester (2025)
While Rochester, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rochester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rochester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rochesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Luxurious 5-BR Retreat with Gym & Game Area
Entire Place • 5 bedrooms
Spacious, Relaxing 5 Bedroom Home Near Mayo Clinic
Entire Place • 5 bedrooms
Joy’s Airbnb
Entire Place • 1 bedroom
Luxury and Local Charm | 3 Blocks to Mayo
Entire Place • 3 bedrooms
Walk to Mayo* Free Parking* Easy Check in*
Entire Place • 3 bedrooms
Luxury Home - Newer Construction - 3 BR/2 Bath
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rochester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rochester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Denise | 17 | $506,545 | 2253 | 4.91/5.0 |
| Jason | 21 | $499,814 | 309 | 4.88/5.0 |
| Becca | 13 | $418,878 | 492 | 4.91/5.0 |
| Jackie | 22 | $418,874 | 1590 | 4.63/5.0 |
| Rita | 22 | $298,655 | 894 | 4.42/5.0 |
| Jessica | 10 | $257,683 | 765 | 4.85/5.0 |
| Alex | 12 | $236,875 | 287 | 4.75/5.0 |
| James | 10 | $225,160 | 822 | 4.95/5.0 |
| Michael | 7 | $161,302 | 212 | 4.90/5.0 |
| Terri And Brett | 10 | $150,872 | 1368 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rochester.
Dive Deeper: Advanced Rochester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rochester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRochester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rochester
- The Rochester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 483 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rochester, House properties are the most common (66.5%), reflecting the local real estate landscape.
- Houses represent a significant 66.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Rochester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rochester
- The dominant room capacity in Rochester is 2 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.2% of the active Airbnb listings in Rochester, indicating a high concentration in these sizes.
- A significant 39.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rochester.
Rochester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rochester
- The most common guest capacity trend in Rochester vacation rentals is listings accommodating 4 guests (23%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rochester STR market, accounting for 41.6% of listings.
- 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rochester.
- On average, properties in Rochester are equipped to host 4.5 guests.
Rochester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rochester
- The most common availability pattern in Rochester falls within the 181-270 days range, representing 31.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rochester (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rochester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
100 listings
21.6% of total
2 Nights
103 listings
22.3% of total
3 Nights
82 listings
17.7% of total
4-6 Nights
71 listings
15.4% of total
7-29 Nights
67 listings
14.5% of total
30+ Nights
39 listings
8.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rochester is 2 Nights, adopted by 22.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 22.3% of Rochester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rochester.
Rochester Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
85 listings
19.7% of total
Moderate
157 listings
36.3% of total
Firm
66 listings
15.3% of total
Strict
124 listings
28.7% of total
Cancellation Policy Insights for Rochester
- The prevailing Airbnb cancellation policy trend in Rochester is Moderate, used by 36.3% of listings.
- There's a relatively balanced mix between guest-friendly (56.0%) and stricter (44.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.3% market standard in Rochester.
- Regularly review your cancellation policy against competitors and market demand shifts in Rochester.
Rochester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rochester
- The overall average booking lead time for vacation rentals in Rochester is 37 days.
- Guests book furthest in advance for stays during June (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Rochester.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Rochester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rochester (2025)
Amenity Prevalence
Amenity Insights for Rochester
- Essential amenities in Rochester that guests expect include: Smoke alarm, Wifi, Air conditioning, Kitchen, Heating, Carbon monoxide alarm, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rochester: Smoke alarm, Wifi, Air conditioning, Kitchen, Heating, Carbon monoxide alarm, TV, Hot water.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen, Heating, Carbon monoxide alarm, TV, Hot water.
- Consider adding popular differentiators like Washer or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rochester to stay competitive.
Rochester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rochester
- The typical guest profile for Airbnb in Rochester consists of primarily domestic travelers (96%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and Canada (1%).
- Top languages spoken are English (77%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rochester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |