Airbnb Market Analytics, Statistics and Data in Rochester, Minnesota, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rochester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rochester:
How much do Airbnb hosts make on average per month in Rochester?
The short-term rental market in Rochester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,901 per month
- Strong performing properties (top 25%) make $2,887 or more
- Best-in-class properties (top 10%) achieve $3,913+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,061
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rochester
The market in Rochester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 60% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 35%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rochester
Daily rates in Rochester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $99 per night
- Strong performing properties (top 25%) secure $138 or more
- Best-in-class properties (top 10%) pull in $183+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Rochester
Peak Season (July, June, October)
- Revenue peaks at $2673.44 per month
- Occupancy rates reach 68.21%
- Daily rates average $119.54
Shoulder Season
- Revenue averages $2130.77 per month
- Occupancy maintains 55.64%
- Daily rates hold at $114.61
Low Season (December, February, January)
- Revenue drops to $1599.29 per month
- Occupancy decreases to 43.19%
- Daily rates adjust to $107.73
Is it still profitable to do Airbnb in Rochester in 2025?
Yes! Rochester demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 56% and solid monthly revenue averaging $2131 and With 483 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rochester
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Rochester | The heart of the city, known for its vibrant atmosphere and proximity to major attractions. A hub for business and leisure travelers, with plenty of eateries and cultural spots. | Mayo Clinic, Historic Rocco's, Rochester Art Center, Peace Plaza, Zumbro River, Omc Medical Center |
| Mayo Clinic Area | Close to the world-renowned Mayo Clinic, making it ideal for medical travelers as well as tourists visiting nearby attractions. | Mayo Civic Center, Gonda Building, Rochester Civic Theatre, Plummer House, Mayo Clinic Gardens |
| Kutzky Park | A charming neighborhood known for its parks and community vibe, attracting families and those looking for a quieter stay with easy access to the city center. | Kutzky Park, Civic Center Park, Rochester Farmers Market, Rochester Public Library |
| Rochester International Airport | Convenient for travelers, this area is ideal for short-term stays, especially for those with early or late flights. | Airports, hotels nearby, Bus services to major attractions, Car rental services |
| Silver Lake | A serene area with family-friendly attractions and outdoor activities, perfect for those wanting a calm stay yet near city amenities. | Silver Lake Park, Rochester Golf & Country Club, VA Medical Center, Recreation Center |
| Sweden Valley | A scenic neighborhood with a focus on nature and outdoor activities, appealing to tourists looking for a retreat from the urban environment. | Sweden Valley Park, Nature trails, Zumbro River |
| Byron | Just outside Rochester, Byron is a growing area with a small-town charm, ideal for visitors seeking a quieter, suburban experience. | Byron Community Center, Byron City Park, Nearby hiking and biking trails |
| East Side | Offers a range of local dining and entertainment options, along with proximity to the downtown area, making it appealing for a variety of guests. | Local eateries, Parks, Community events, Shopping options |
Do you need a license for Airbnb in Rochester?
We recommend checking directly with Rochester's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rochester
New Luxurious 5-BR Retreat with Gym & Game Area
Entire Place • 5 bedrooms
Joy’s Airbnb
Entire Place • 1 bedroom
Spacious, Relaxing 5 Bedroom Home Near Mayo Clinic
Entire Place • 5 bedrooms
Luxury and Local Charm | 3 Blocks to Mayo
Entire Place • 3 bedrooms
Luxury Home - Newer Construction - 3 BR/2 Bath
Entire Place • 3 bedrooms
Walk to Mayo* Free Parking* Easy Check in*
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rochester
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Denise | 16 | $476,805 | 2247 | 4.92/5.0 |
| Jason | 21 | $456,025 | 300 | 4.88/5.0 |
| Jacqueline Renee | 22 | $408,417 | 1590 | 4.63/5.0 |
| Becca | 13 | $407,336 | 484 | 4.53/5.0 |
| Rita | 26 | $256,871 | 1194 | 4.47/5.0 |
| Alex | 11 | $249,436 | 276 | 4.75/5.0 |
| James | 10 | $244,431 | 822 | 4.95/5.0 |
| Jessica | 10 | $237,231 | 765 | 4.85/5.0 |
| Michael | 7 | $166,813 | 212 | 4.90/5.0 |
| Terri And Brett | 10 | $147,945 | 1368 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rochester
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.1%), with house and apartment & condo properties comprising 95.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.5% combined)
Room Capacity Distribution
Analysis of 483 properties in Rochester shows that 2 bedrooms properties are most prevalent, making up 30.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 54.0% of all listings.
Key Insights
- Most common: 2 bedrooms (30.6%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 54.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 483 properties in Rochester reveals that 4 guests properties dominate the market, representing 22.8% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 40.8% of the market.
Key Insights
- Most common capacity: 4 guests (22.8% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 40.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 483 properties in Rochester, the most common availability pattern is 181-270 days (30.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.6% of properties).
Key Insights
- Most common availability window: 181-270 days (30.2%)
- Most common booking duration: 91-180 days (30.6%)
- Properties with high availability (180+ days): 57.3%
- Properties with long-term bookings (180+ days): 44.7%
Minimum Stay Distributions
1 Night
100 listings
22.4% of total
2 Nights
102 listings
22.9% of total
3 Nights
89 listings
20% of total
4-6 Nights
75 listings
16.8% of total
7-29 Nights
63 listings
14.1% of total
30+ Nights
17 listings
3.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.3%
- Mid-length stays (4-6 nights) represent 16.8% of listings
- Monthly+ stays (3.8%) suggest a stable extended-stay market
- High market flexibility with 65.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
90 listings
20.6% of total
Moderate
158 listings
36.2% of total
Firm
63 listings
14.4% of total
Strict
125 listings
28.7% of total
Key Insights
- Moderate is the preferred policy at 36.2% of listings
- The market shows a balanced distribution between guest-friendly (56.8%) and strict (43.1%) policies
- Strong market consensus around Moderate policies
- Firm policies are least common at 14.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 58 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 29 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Rochester
Every property in Rochester comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and Mexico (0.3%)
- English is the top language at 83.4%, followed by Spanish (9.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.7%
Recommendations
- Target marketing campaigns for Minneapolis and Saint Paul markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rochester. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hastings | 15 | $5,917 | $328.38 | 50% |
| Excelsior | 28 | $5,720 | $434.03 | 56% |
| Hudson | 21 | $5,405 | $547.05 | 48% |
| Scandia | 10 | $5,140 | $461.75 | 44% |
| Fridley | 22 | $4,812 | $250.34 | 62% |
| Wayzata | 16 | $4,725 | $359.87 | 55% |
| Town of Trenton | 10 | $4,644 | $313.06 | 55% |
| Shoreview | 12 | $4,548 | $351.46 | 54% |
| Forest Lake | 24 | $4,397 | $313.72 | 45% |
| Town of Georgetown | 16 | $4,375 | $433.64 | 43% |
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