Richfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minnesota, United States
Is Airbnb profitable in Richfield in 2025? Explore comprehensive Airbnb analytics for Richfield, Minnesota, United States to uncover income potential. This 2025 STR market report for Richfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Richfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Richfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Richfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Richfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Richfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richfield is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,550+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,909 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,974 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,806, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Richfield
Richfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Richfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richfield:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Richfield
Average Daily Rate (ADR) Airbnb Trends in Richfield (2025)
Effective short term rental pricing strategy in Richfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richfield typically peaks in March and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Richfield
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Airbnb Seasonality Analysis & Trends in Richfield (2025)
Peak Season (June, July, May)
- Revenue averages $4,668 per month
- Occupancy rates average 63.1%
- Daily rates average $192
Shoulder Season
- Revenue averages $3,539 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $193
Low Season (January, February, September)
- Revenue drops to average $2,363 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $182
Seasonality Insights for Richfield
- The Airbnb seasonality in Richfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Richfield's highest earning potential, with monthly revenues capable of climbing to $5,080, occupancy reaching a high of 72.3%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,972, occupancy could drop to 36.0%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Richfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Richfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Richfield (2025)
Exploring the top neighborhoods for short-term rentals in Richfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Richfield | A residential area with easy access to major highways and a mix of suburban tranquility and urban convenience. Close to parks and community centers, making it appealing for families and those seeking a quieter stay near the Twin Cities. | Wood Lake Nature Center, South Richfield Park, Richfield Historical Society, Veterans Park, Richfield Arena |
| Richfield Lake | This area surrounds Richfield Lake and offers serene views and outdoor recreational activities. Ideal for travelers who enjoy nature, walking paths, and water activities. | Richfield Lake Park, Lake Nokomis, Bruno's Restaurant and Bar, Rowing, fishing, and kayaking opportunities |
| Northeast Richfield | A growing area known for its friendly community and proximity to Minneapolis. Offers a mix of older homes and new developments, popular among young professionals and families. | Northeast Park, Richfield Community Center, MLK Park, Local cafes and restaurants |
| Richfield Retail District | An area centered around shopping and dining, attracting visitors looking for convenience and variety. Offers easy access to major retail stores, restaurants, and entertainment. | Southtown Shopping Center, Richfield Plaza, Restaurants and fast-food chains, Movie theaters |
| West Richfield | Close to the Minneapolis border, this area combines suburban living with easy downtown access. Great for business travelers or those attending events in the city. | Galleria Edina, Minnehaha Creek, Local dining options, Parks and recreation areas |
| Richfield Historical District | A charming neighborhood filled with historic homes and a strong sense of community. Attracts history enthusiasts and families looking for a quaint neighborhood to explore. | Richfield Historical Museum, Local antique shops, Community events, Historic architecture |
| Richfield Senior Center Area | Known for its community-oriented facilities and services, this area attracts those looking for a welcoming and engaging environment, often appealing to older demographics. | Richfield Senior Center, Parks and walking trails, Community programs and activities |
| Richfield Sports Complex | A hub for sports and recreation, perfect for families and active travelers. Offers various sporting events and activities throughout the year. | Richfield Sports Complex, Baseball and soccer fields, Community events, Youth sports leagues |
Understanding Airbnb License Requirements & STR Laws in Richfield (2025)
While Richfield, Minnesota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Richfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Richfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Richfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Mpls Escape - Sleeps 14
Entire Place • 4 bedrooms
MINNeSTAY* Contempo Cottage | Woodlake | Quiet
Entire Place • 4 bedrooms
Large Group Getaway 5 mins MSP/MOA |Theatre Room
Entire Place • 6 bedrooms
*NEW* Contemporary Cozy Stay + Hot Tub near MOA
Entire Place • 4 bedrooms
NEW Updated + Modern Home in a Central Location
Entire Place • 5 bedrooms
King Bed | 5 min to MOA | 75 & 65 HDTV I Ping Pong
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Richfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Richfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homi | 4 | $226,102 | 220 | 4.86/5.0 |
| Katrina | 2 | $162,487 | 224 | 4.87/5.0 |
| Kanchan | 2 | $132,237 | 61 | 4.91/5.0 |
| John-Lukas | 1 | $115,497 | 89 | 4.89/5.0 |
| Mike | 2 | $113,595 | 106 | 4.89/5.0 |
| Minnestay | 1 | $95,761 | 12 | 4.58/5.0 |
| Dorcas | 2 | $78,274 | 62 | 4.70/5.0 |
| Nicholas | 1 | $70,816 | 104 | 4.91/5.0 |
| Russell | 3 | $66,788 | 327 | 4.93/5.0 |
| Nicole | 1 | $65,185 | 86 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richfield.
Dive Deeper: Advanced Richfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRichfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Richfield
- The Richfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Richfield, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.4%) offer potential for unique stay experiences.
Richfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Richfield
- The dominant room capacity in Richfield is 4 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 45.8% of the active Airbnb listings in Richfield, indicating a high concentration in these sizes.
- A significant 55.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Richfield.
Richfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Richfield
- The most common guest capacity trend in Richfield vacation rentals is listings accommodating 8+ guests (40.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Richfield STR market, accounting for 57.0% of listings.
- 63.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richfield.
- On average, properties in Richfield are equipped to host 5.7 guests.
Richfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Richfield
- The most common availability pattern in Richfield falls within the 91-180 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Richfield (47.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Richfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
17.4% of total
2 Nights
33 listings
47.8% of total
3 Nights
10 listings
14.5% of total
4-6 Nights
2 listings
2.9% of total
7-29 Nights
5 listings
7.2% of total
30+ Nights
7 listings
10.1% of total
Key Insights
- The most prevalent minimum stay requirement in Richfield is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.2%) of the Richfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.1%) caters to monthly stays (30+ nights) in Richfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Richfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.4% currently do.
- A 2-night minimum appears standard (47.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richfield.
Richfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
19.4% of total
Moderate
18 listings
26.9% of total
Firm
14 listings
20.9% of total
Strict
22 listings
32.8% of total
Cancellation Policy Insights for Richfield
- The prevailing Airbnb cancellation policy trend in Richfield is Strict, used by 32.8% of listings.
- A majority (53.7%) of hosts in Richfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.8% market standard in Richfield.
- With 32.8% using Strict terms, this is a viable option in Richfield, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Richfield.
Richfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Richfield
- The overall average booking lead time for vacation rentals in Richfield is 27 days.
- Guests book furthest in advance for stays during July (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Richfield.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Richfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Richfield (2025)
Amenity Prevalence
Amenity Insights for Richfield
- Essential amenities in Richfield that guests expect include: Heating, Smoke alarm, Air conditioning, Carbon monoxide alarm, Wifi, TV, Free parking on premises, Hot water, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Richfield: Heating, Smoke alarm, Air conditioning, Carbon monoxide alarm, Wifi, TV, Free parking on premises, Hot water, Washer.
- Prioritize adding missing essentials: TV, Free parking on premises, Hot water, Washer.
- Consider adding popular differentiators like Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Richfield to stay competitive.
Richfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Richfield
- The typical guest profile for Airbnb in Richfield consists of primarily domestic travelers (92%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.2% of guests.
- Key international markets include United States (92.2%) and Canada (3.7%).
- Top languages spoken are English (74.3%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Richfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Excelsior | 25 | $5,087 | $330.65 | 56% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Wayzata | 15 | $4,685 | $361.09 | 54% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Fridley | 22 | $4,365 | $247.31 | 60% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |